Phoenix New Media Launches WeiShiTong

BEIJING, September 14, 2011 /PRNewswire-Asia/ -- Phoenix New Media Limited (NYSE: FENG), a leading new media company in China ("Phoenix New Media", "PNM" or the "Company"), announces the release on September 9, 2011 of its new social mobile application ("app") "WeiShiTong" that brings together social media and TV programming.

WeiShiTong, "Know-It-All about Satellite TV" in Chinese, is Phoenix New Media's first app for accessing and sharing TV programming schedules created for Chinese TV audiences. The Company will continue to enhance WeiShiTong with more entertaining features and additional social functions to its coming update version. The application is currently available for free from the iTunes Store.

The WeiShiTong app demonstrates the Company's continued dedication to broaden and diversify its mobile social media business. The Company's existing portfolio of six mobile applications focuses on providing user access to its premium video and other content. As of the end of August 2011, these apps had accumulated over 9.1 million downloads. This release of WeiShiTong app represents the PNM's latest efforts to enhance the Company's integrated media platform for its more than 220 million unique visitors following the launch of the beta version of its light-blogging service app "Kuaibo" last week.

WeiShiTong, currently provides the following features:

• Access to programming schedules for the majority of Chinese satellite TV channels as well as the details by topic categories;
• Subscription to news updates and viewing reminders for favorite programs;
• Interactive posting of comments on the program's page on WeiShiTong and communication with program producers, hosts and other users;
• Syncing users' comments and discussion with other social media networks such as PNM Kuaibo, Sina Weibo and Tencent Weibo.

Mr. Shuang Liu, Chief Executive Officer of the Company, stated, "By continuing to enhance our mobile media platform with social networking features, we aim to enrich our users' viewing experience while supporting our strategy to increase users' interaction and stickiness. WeiShiTong furthers this goal by helping viewers discover and share television shows through their social media connections. The WeiShiTong app also demonstrates Phoenix New Media's continued strategic focus on creating and enhancing users' seamless experience through our converged platform across Internet, video, mobile and TV."

About Phoenix New Media Limited

Phoenix New Media Limited (NYSE: FENG) is the leading new media company providing premium content on an integrated platform across Internet, mobile and TV channels in China. Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, PNM enables consumers to access professional news and other quality information and share user-generated content on the Internet and through their mobile devices. PNM's platform includes its ifeng.com channel, consisting of its ifeng.com website, its video channel, comprised of its dedicated video vertical and video services and applications, and its mobile channel, including its mobile Internet website and mobile Internet and value-added services ("MIVAS").