TOKYO, May 16, 2016 /PRNewswire/ -- PureCircle, the world's leading producer and supplier of high quality stevia products, has devoted years of research to unraveling the mysteries of the stevia leaf - from seed to final product. Due to this expertise, the company has developed proprietary stevia sweeteners that deliver superior taste innovation and surpass all other products on the market today. PureCircle has been invited to IFIA/HFE Japan 2016 from 18-20th, May 2016, to showcase its newest sweetener innovation, Matrix Solutions.
PureCircle Matrix Solutions are a newer family of stevia ingredients that have been optimized for category-specific applications and performs more similarly to sugar. These category-specific stevia solutions allow deeper sugar reductions without compromising taste - preserving true flavor and superior feel. Applications developed with Matrix Solutions have dramatic reductions in bitterness, astringency and off-notes. It brings together the company's expertise in working with the stevia leaf and its proprietary, predictive modeling technology to give customers a superior stevia solution for different food and beverage categories that cuts development time by 30-50 percent.
Matrix Solutions includes two core products Sigma-T for Tea and Sigma-D for Dairy.
During IFIA 2016, PureCircle will demonstrate how to create different prototypes with Matrix Solutions. This customizable approach helps to meet diverse demands for formulation optimization, provides cost savings and helps achieve greater calorie reduction. If you want to know about PureCircle's innovations, please visit on-site booth at B-Food Science which is distributor of PureCircle in Japan, located at booth No. DE002.
About PureCircle
PureCircle is the world's leading producer of high-purity stevia ingredients for the global food and beverage industry. The company is a driving force behind moving stevia from a niche ingredient to mainstream, global acceptance, and is changing the conversation around sweeteners. Its mission is to encourage healthier diets around the world through the supply of natural ingredients to the global food and beverage industry. Its vision is to lead the global expansion of stevia as the next mass volume, natural-origin sweetener. PureCircle has offices around the world with the global headquarters in Kuala Lumpur, Malaysia. It was incorporated into PureCircle Limited in 2007. PureCircle shares are listed on the main market of the London Stock Exchange and trade under the ticker symbol PURE. For more information, visit: www.purecircle.com.
