SHANGHAI, Nov. 6, 2014 /PRNewswire/ -- In a first, global consulting firm R3 has published "Social 40," a detailed report on the state of Social Media globally, along with profiles of the 40 most creative and impactful agencies. From global firms such as MRY and We Are Social, to small ones in Africa and South America , the study is a unique collection of effective, electic and inspirational agencies.
"No marketer can afford to second guess or second rate their social efforts," said Greg Paull, Co-Founder and Principal of R3. "It's clear from the case studies that the best brands working with the best creative talent are achieving superior results," he added.
Methodology
R3 combined their own experience in consulting to Samsung, Unilever, Coca-Cola, Visa, JNJ and others with dedicated research into Best Practice.
Proven on top clients -- agencies that worked with some of the world's best marketers,
Proven on their own -- R3 weighed heavily to those independent agencies than had totally found their own way -- without the shared clients of other sister agencies
Proven on Strategy and Creative -- Social Execution agencies were de-prioritized to instead look at those truly leading in thinking and ideas.
Proven Around the World -- R3 wanted a broader geographic spread, to identify local heroes in new markets where brands may be looking and moving.
Youth Matters
Where traditional agencies have a proven heritage in offline campaigns, the Social 40 have youth on their side. "The average agency on our list is just five years old -- and the average agency leader is just 29," said Mr Paull.
Best Practice
In addition to case studies from every agency, the report also looks at the social approach of Coca-Cola, Mondelez, Samsung and McDonald's -- four true social pioneers that have built a strong social culture within their business.
About R3
R3 is a global marketing consultancy, focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 1972 in the U.S., and 2002 beyond the U.S. , it works with eight of the world's top 20 global marketers. For more information, visit www.r3ww.com.
