omniture

Record Breaking Wedding Exhibition to Open on January 10 in Shanghai

Gala to Highlight Leading Wedding Fashions of 2007

SHANGHAI, China, Dec. 11 /Xinhua-PRNewswire/ -- Shanghai International

Exhibition Co., Ltd. announced today that the 11th China (Shanghai)

International Wedding & Photographic Equipment Exhibition, a gala for the

wedding sector, will open in both the Shanghai International Exhibition

Center (INTEX) (No. 77, Xingyi Road) and Shanghai Mart (No. 99, Xingyi Road)

from January 10 to 13, 2007. The exhibition area will reach a historic

record of 35,000 square meters, attracting some 300 famous companies from

both home and abroad. The exhibits include wedding apparel, formal attires,

photo albums, photo frames, makeup, decorations, wedding supplies,

backgrounds, anaphase production, lighting, photofinishing, photo studio

training, websites and publications for weddings & photos, covering almost

all sectors and products in the industry chain. This will serve as the best

purchase platform for domestic photo studios, and will witness more than 10

well-known brands co-launching a conference to announce the latest fashion

trends for wedding apparel and formal attires in 2007.

(Logo: http://www.prnasia.com/sa/20061108114544-37.jpg )

(Photo: http://www.prnasia.com/sa/200612071727.JPG )

According to data, there are around 10 million newly married couples each

year in China. They are willing to spend 31% of their savings on wedding

celebration related consumption, meaning the total consumption on weddings

reaches RMB300 billion annually. As shown by statistics, there are about

450,000 photo studios, picture studios, film developing stores, and

personalized and general photo studios in the China market and some five

million people engage in the relevant sectors. In 2006, 150,000 people got

married in Shanghai, which is also reflected by the warmly welcomed and

successfully held 10th China (Shanghai) International Wedding & Photographic

Equipment Exhibition in July 2006. Its scale, level and exhibits were the

highest among all previous exhibitions. 40,707 people attended from 33

countries and regions, a record high in terms of both nationality and number

of attendees. Shanghai has grown to be a significant purchase market for

wedding celebration supplies. The wedding & photographic industry has become

one of the rosiest industries at present.

This exhibition is organized jointly by CCPIT Shanghai Sub-council,

Shanghai World Expo (Group) Co., Ltd. and the Shanghai Photographers

Association; and is undertaken by Shanghai International Exhibition Service

Corporation; co-organized by the Shanghai Trade Association of Photography

Professions; and is supported by the Commission for China Wedding &

Photography Industry, Beijing Photography Equipment City, Guangzhou Baili

Wedding & Photography Equipment Plaza and Shanghai Wedding & Photography

Equipment City.

With the sustainable growth of China’s wedding & photographic industry

and the demand for wedding celebration services continually increasing, the

Shanghai International Wedding Photographic Equipment Exhibition has shown a

scaled effect, gradually developing into an exhibition brand and evolving

into Asia’s largest wedding & photographic exhibition. Its scale and level

rank top among its peers.

This exhibition will focus on professionalism and be human oriented. In

line with the ranges of exhibits, the organizers will re-allocate and re-

arrange the venues and areas of the exhibition space to highlight its

professionalism and facilitate the professional audience. The first floor of

the Shanghai International Exhibition Center will show lights, backdrops,

anaphase production, thematic photographs, developing and printing and other

photographic facilities. Its second floor will show photo studio facilities,

including photo studio training, furniture as well as websites and

publications for weddings & photos. The first floor of the Shanghai Mart

will show photo albums and frames; in the corridor of its second floor, there

will be a group of static models, while the second floor will showcase

makeup, decorations, celebration supplies and children’s photography. Its

third floor will show wedding dresses and formal attires, with the seventh

floor hosting on-site wedding dress shows that will be attended by renowned

manufacturers.

During the previous exhibition, nine major famous brands jointly

presented a super wedding dress show, which received positive comments with

supreme products and first class stage effects. In this exhibition, some

manufacturers will join hands again to announce the trends for wedding

apparel and formal attires in 2007, including Yunshangjiayi, Di’ao, Liyisha,

Wang Dacheng, Taipei Jinghua, Viz. Swarovski, Pinsha, Liy, Meigui, Beike

Manni, Tianxiang and Mingdian. The organizers will hold technical lectures

and exchanges focusing on operation and management of photo studios,

developing and printing systems, photographic technologies, makeup and other

topics to serve the needs of the many photo studios for personnel training,

operations, management, photographic skills and anaphase production. The

organizers will launch lucky bird draws from the visitors of the same day and

the awards will be sponsored by the exhibitors. The winners list will be

announced on site the same day. The organizers will inform the winners by

telephone. In addition, the organizers will hold photo exhibition and

relevant evaluation and awarding activities.

The 11th China (Shanghai) International Wedding & Photographic Equipment

Exhibition will serve as a platform for the cooperation, exchange and trade

between Chinese wedding apparel and photo studios as well as relevant

industries and their international peers, fully showcasing the glamour of

Shanghai as a world metropolis and its favorable investment environment.

About Shanghai International Exhibition Co., Ltd. (SIEC)

Shanghai International Exhibition Co., Ltd. (SIEC) is jointly invested by

Shanghai World Expo (Group) Co., Ltd. and the Council for the Promotion of

International Trade, Shanghai. The SIEC was founded on July 1st, 1984 with

the approval of the Ministry of Foreign Trade & Economic Cooperation and the

People’s Government of Shanghai Municipality.

The SIEC is a full member of Union des Foires Internationales (UFI). The

SIEC has held 500 international exhibitions of various themes and sizes. It

also has successfully held a number of solo exhibitions at national level.

“AUTO SHANGHAI,” “SHANGHAITEX,” “CHINA CYCLE,” “FASHION

SHANGHAI,” “ELE/PT COMM CHINA” are among the first eight exhibitions

approved excellent by THE EVALUATION COMMITTEE OF SHANGHAI CONVENTIONAL &

EXHIBITION INDUSTRIES.

Source: Shanghai International Exhibition Co., Ltd.
Keywords: Fashion
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