omniture

Redesigned website for swissinfo.ch

swissinfo
2008-06-04 21:15 3565

BERN, June 5 /Xinhua-PRNewswire/ -- swissinfo, SRG SSR's international service, has revamped its website. The hallmarks of the new online presence are expanded multimedia capabilities, greater interactivity, a fresh new design and improved user-friendliness.

The nine-language http://www.swissinfo.ch website provides visitors with a mix of relevant Swiss issues in text, audio and video/picture form. Content is prepared by the editorial team specifically for an international audience. Swissinfo has already been honoured at the "Best of Swiss Web Awards" for the relaunch of its English-language site.

In July 2007, the Swiss Federal Council issued SRG SSR with a remit requiring that "content presents a comprehensive overview of the social, political, cultural, economic and scientific aspects of Switzerland in a way that transcends language and cultural barriers". Swissinfo's mission is to explain the realities of life in Switzerland to an international audience.

swissinfo is fulfilling its Federal Council mandate with an attractive, redesigned layout and innovative Flash technology. The site's content is an interesting mix of features on relevant Swiss issues. Articles are written specially for people living outside Switzerland. An additional news digest, updated continually, summarises current events and developments in Switzerland. Coverage has now been extended to include selected international events, reported and analysed from the Swiss perspective.

Swissinfo's multimedia offerings comprise video features in English, picture galleries, podcasts and audio slideshows.

One of the key components of the new website is a Euro 2008 Special. Written in several languages, it looks into Switzerland's role as co-host of the European football championships. The Special will be updated regularly over the coming weeks until the end of Euro 2008.

Another new feature is that users now have the opportunity to voice their own opinions. They can comment on features, take part in surveys and join in blog discussions.

Popular swissinfo services, such as RSS, the Newsletter and desktop news, remain available as before.

Award for redesigned English language website

swissinfo staff alone are responsible for redesigning and reprogramming the site. The English-language pages were the first to be revamped last December. The new site came third in the "Public Affairs" category in the "Best of Swiss Web Awards". Some 200 projects had been entered in the competition.

Link: http://www.swissinfo.ch

swissinfo is one of the enterprise units of SRG SSR idee suisse, Switzerland's public-service radio and television broadcaster. Its remit is to inform Swiss people abroad of what is going on at home, and to raise awareness about Switzerland beyond its borders. In doing so, swissinfo operates a news and information platform in nine languages at http://www.swissinfo.ch/.

Source: swissinfo
Keywords: Travel
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