Reed MIDEM Launches Pan-Asian Entertainment Exhibition & Conference

2007-04-19 17:08 1091

PARIS, April 18 /Xinhua-PRNewswire/ -- Reed MIDEM, the Paris-based organizer of international exhibitions, today announces the launch of AMAZIA, the first pan-Asian, business-to-business exhibition and conference devoted to the creation and distribution of international entertainment content across all delivery platforms. AMAZIA will take place in Hong Kong in November, 2008.

"AMAZIA will be a unique event. It will be the only multi-platform, content-driven market in the Asian region, bringing together in one place and at one time, the key Asian players and their international counterparts from the entertainment industry," says Reed MIDEM Chief Executive Officer, Paul Zilk. "AMAZIA will combine the best elements of our successful MIPTV featuring MILIA, MIPCOM, MIDEM television and music markets, along with other entertainment content industries such as games."

"Our decision to bring together the most exciting elements of the entertainment content industry with the different distributors at a single event, reflects the evolution of the market, particularly in Asia, where the number of distribution platforms has dramatically increased. AMAZIA will offer these platforms a one-stop-shop to acquire content from the widest selection of providers possible," says Paul Zilk.

Entertainment and media industries in Asia are expected to grow 10% per year until 2010 - the fastest growth rate in the world and double the growth in the United States. Asia's entertainment and media markets are predicted to be worth $425 billion in 2010, compared to $330 billion this year. With Chinese entertainment and media showing 18% annual increases, China's entertainment business will reach $121.5 billion in 2009.

Asian nations have also been particularly quick to innovate and adopt new technology. The region currently accounts for 50% of global 3G telephone subscribers and by 2010, Asia will represent more than 50% of the broadband internet market. The strength of the mobile telephone sector has had a beneficial effect on traditional entertainment sectors, particularly the recorded music industry. In the wake of declining revenues between 2001 and 2003, Asia's music market has been growing by over 7% per year since 2005, as the increase in mobile music has off-set the decline in physical distribution.

AMAZIA will play host to Asian and international content creators and rights owners including television and film production and distribution companies, broadcasters, record companies, music publishers and distributors, live music specialists, mobile music services, online game platforms, as well as mobile operators, digital content providers, technology enablers, licensing and merchandising companies, advertising agencies and consumer brands that are looking to associate themselves with entertainment content. Participation in the first year is expected to be 70% from the Asian-Pacific countries and 30% from outside the region.

Press Contact :

Michael Williams

Director of Press and Public Relations Reed MIDEM

Tel: +33 (0)1 41 90 49 33


Mobile: +33 (0)6 24 19 36 57

Source: Reed MIDEM