Rewarding Hyper-Local Mobile Experiences, Far EasTone Launches SoLoMo Commerce Solution in Taiwan Powered by Sirqul, Inc.

-- FET SoLoMo Commerce Enables Real Time Bidding (RTB) of Contextual, Hyper Local Targeted Offers Empowering Retailers to Engage Millions of Mobile Consumers with a More Rewarding Experience While App Developers Monetize with Native Game Play Ads

TAIPEI, Oct. 9, 2013 /PRNewswire/ -- Far EasTone, a leading Taiwan mobile telecom operator, unveils today FET SoLoMo powered by Sirqul™ (www.sirqul.com), a mobile Engagement as a Service (EaaS) platform. FET is the first Asian telecom extending its mobile services to enable an all-inclusive SoLoMo commerce platform for developers, merchants, brands and retailers while consumers benefit from a relevant and rewarding mobile experience.

The opportunity is to get the right ad, deal or offer to the right mobile consumer at just the right time. Notoriously mobile in-app ads and offers lack relevancy and have been disruptive to the consumer, but today the Sirqul powered FET SoLoMo will deliver a positive and fun experience. Rewarding consumers through native app engagements with hyper-local and contextually relevant mobile ads will drive a step-change increase in monetization for the developer and directly increase revenue for merchants and brands via mobile commerce and in-store foot traffic.

"We are thrilled to be the first mobile operator in Taiwan to offer an integrated social, local and mobile commerce platform and with a mission to monetize more screens and devices then any other telecom in Taiwan with this new platform," said Charlene Hung, Executive Vice President, Internet & Commerce Division, Far EasTone. "Backed by our long history of innovation and with the launch of FET SoLoMo once more demonstrates our ongoing commitment to delivering a more personalized mobile experience. Sirqul's history of mobile and technical commerce expertise has brought to life our vision of interconnectedness and we stand impressed by their ability to seamlessly integrate with our mobile infrastructure."

Delivering a rewarding, localized mobile experience to millions of Taiwan FET subscribers for everyday app usage, FET SoLoMo Commerce, was created exclusively in collaboration with Sirqul's Engagement as a Service platform based on three main components:

• Sirqul App Development Platform – a suite of APIs for feature rich, multi-OS rapid app development including non-invasive ad units that monetize via engagements such as missions, offers, deals and branded game levels. Reaching mobile users when they're most engaged and receptive to advertising enables developers to now monetize beyond pennies to dollars because consumers are more receptive to ads that feel native to the app or game experience.
• Sirqul Retailer Platform – an advertiser's portal enabling merchants, brands and retailers to advertise relevant hyper-local deals, offers and products on third-party apps utilizing interactive, native game play ads.
• Sirqul Ad Serving and RTB Platform – a contextually relevant ad server targeting by demographics, app, content, behavior, and location data to automatically display the ads that are the most relevant for each consumer.

FET's aim to build up a developer ecosystem with more tools to third-party developers will be supported with the help of their recent investment in Hiiir, the local app development launch partner. John Yeh, Hiiir founder and CEO, commented, "We have found the Sirqul APIs to be inherently simple to implement, yet sophisticatedly intelligent and extensible for any app or game."

"The mobile advertising future is about adding value as an intuitive utility to the mobile consumer experience while incorporating all the right triggers, incentives and rewards of achievements," said David Liu, COO, Sirqul. "Taiwan is a key market as we expand overseas into the Asia Pacific region. We value this partnership to power one of the largest, most forward thinking mobile operators in Taiwan and look ahead to the future expansion opportunities into surrounding Asian markets." 

Sirqul's founder and CTO, Robert Frederick, will be speaking at the Far EasTone Partner Conference today on "Empower the Mobile App and Commerce" to introduce the FET SoLoMocommerce platform of Taiwan, announce a major strategic partner launch in the US and demonstrate a Sirqul enhanced app in action called Map Monsters – a fun game utilizing the local offers, ad serving and the location-based APIs of Sirqul.