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Shanda Licenses New MMO Game LaTale from Actoz


SHANGHAI, China, Feb. 1 /Xinhua-PRNewswire/ -- Shanda Interactive Entertainment Limited (Nasdaq: SNDA), or Shanda, a leading interactive entertainment media company in China, announced today that it has entered into an exclusive agreement with leading South Korean online game developer Actoz Soft Co., Ltd. (Kosdaq: 052790), or Actoz, for the license to operate the popular massive multiplayer online game, or MMO, LaTale in mainland China. The game is expected to enter close-beta testing in China in February 2007.

LaTale is a cartoon-style side-scrolling game with a compelling storyline, rich scenes and effects as well as an advanced avatar system. The game was well received by Korean users upon its commercial launch in South Korea in July 2006 under a free-to-play model. LaTale has also been licensed by an operator in Japan and is scheduled to enter open-beta testing in March 2007.

"With strong capabilities and extensive experience in online game development, Actoz has developed several popular titles in Korea. LaTale is the first title to be licensed by Shanda after our acquisition of a major stake in Actoz in late 2004. We believe LaTale has excellent prospects for success," said Tianqiao Chen, CEO of Shanda. "In the future, we will be introducing additional games developed by Actoz to our users in mainland China. We are confident that Shanda's operational capacity combined with Actoz's expertise as a game developer will generate additional success in the future."

"As one of the first online game developers in Korea, we are honored that our in-house developed game LaTale will be operated by Shanda," said Kang Kim, CEO of Actoz. "We believe Shanda's extensive experience in China's online game market and strong operating platform will result in the successful monetization of the game in China."

About Actoz Soft Co., Ltd.

Actoz Soft Co., Ltd. (Kosdaq: 052790.KQ) is a leading South Korean developer, operator and publisher of online games founded in 1996. Actoz holds co-copyrights to several of the leading online games in China, including Mir II and Mir III. Actoz has also licensed online games to other markets, including Europe, Japan, India, Thailand, Singapore, Malaysia and Taiwan. In addition, Actoz develops online games and operates certain online games in its home market of Korea. For more information about Actoz, please visit http://www.actoz.com .

About Shanda Interactive Entertainment Limited

Shanda Interactive Entertainment Limited (Nasdaq: SNDA) is a leading interactive entertainment media company in China. Shanda offers a portfolio of diversified entertainment content including some of the most popular massively multi-player and casual online games in China, along with online chess and board games, network PC games and a variety of cartoons, literature works and music. Shanda's interactive entertainment platform attracts a large and loyal user base, of which more and more is coming from homes. Each user can interact with thousands of others and enjoy the interactive entertainment content that Shanda provides. Interaction enriches your life. For more information about Shanda, please visit http://www.snda.com .

Safe Harbor Statement

This announcement contains forward-looking statements that are based on current expectations, assumptions, estimates and projections about the companies and the industry. All statements other than statements of historical fact in this announcement are forward-looking statements, including but not limited to statements regarding the date close-beta testing of LaTale is expected to begin, the appeal of LaTale to users in China and LaTale's ability to provide the company with future growth opportunities. These forward-looking statements involve various risks and uncertainties. Although the companies believe that their expectations expressed in these forward-looking statements are reasonable, they cannot assure you that their expectations will turn out to be correct. Important risks and uncertainties could cause actual results to be materially different from expectations include but not limited to the risk that close-beta testing of LaTale may be delayed, that LaTale is not well received by users in China and the risks set forth in Shanda's filings with the U.S. Securities and Exchanges Commission, including Shanda's annual report on Form 20-F.

For more information, please contact:

Frank Liang

Director of Corporate Financing and Investor Relations

Shanda Interactive Entertainment Limited

Tel: +86-21-5050-4740 (Shanghai)

Email: IR@shanda.com.cn

Crocker Coulson (investors)

Email: crocker.coulson@ccgir.com

Elaine Ketchmere (media)

Email: elaine.ketchmere@ccgir.com

CCG Elite

Tel: +1-310-231-8600 (USA)

Source: Shanda Interactive Entertainment Limited
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