Should Authors Repurpose their Book Content into an App?

NEW YORK, Sept. 25, 2015 /PRNewswire/ -- With authors continuing to uncover new and unique ways to incorporate digital marketing techniques into their overall book marketing strategy, one tactic to consider is creating a digital companion app that can improve your reader's experience and expand the reach of your book.

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In the latest post on PR Newswire's Small Business PR Toolkit, contributing author Scott Lorenz provides three ideas that authors should explore when deciding to create a companion app for their book.

• Purpose. The app must serve a purpose other than just wowing your audience with visual effects. Lorenz sites the book app Arcadia as an example that was conceived to help the business of reading and as the story evolves over time, so does the design of the app.
• ebook vs. app. Authors shouldn't assume ebooks and apps are one in the same. Lorenz states that the main reason to create a book app should be to improve your reader's experience and book apps can help tremendously with driving engagement and interaction from this group.

For the remaining discussion on how tapping into the power of a book app can increase your book's readership, read the complete article here: http://bit.ly/1FwyIsW.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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