XI'AN, China, Aug. 6 /Xinhua-PRNewswire-FirstCall/ -- SkyPeople Fruit Juice, Inc. (OTC Bulletin Board: SPFJ) ("SkyPeople" or "the Company"), a leading processor and manufacturer of concentrated apple, kiwifruit, pear and other fruit juices and fruit products in the People's Republic of China ("PRC"), today announced that its 99% owned subsidiary, Shaanxi Tianren Organic Food Co., Ltd. ("Shaanxi Tianren"), has successfully completed initial test production of concentrated peach juice in July 2008.
At the beginning of July 2008, by adjusting production techniques, Shaanxi Tianren successfully utilized its existing concentrated kiwifruit juice production line to squeeze concentrated peach juice. The trial production was completed by the end of July with 200 tons of total output.
"The success of our concentrated peach juice pilot production has proven that Shaanxi Tianren is capable of producing high-quality concentrated peach juice products," said Mr. Yongke Xue, CEO of SkyPeople Fruit Juice, Inc. "Based on broader industry trends indicating a strong demand for peach juice in East and Southeast Asia as well as specific interest in peach juice from current and potential distributors, we plan to officially introduce our concentrated peach juice product to the market in 2009."
"As the kiwifruit squeeze season normally does not begin until the end of August, therefore, by utilizing the down time before kiwifruit squeeze season, the official production of concentrated peach juice will significantly improve our operational efficiency and productivity. Our successful pilot production has also established that we can utilize our existing production facilities for the production of peach juice and products. The introduction of peach juice and peach byproducts, such as frozen peach slices, will effectively broaden SkyPeople's product mix, making us more competitive with industry peers. As we continue to expand our product lines, we also have plans to introduce strawberry juice and guava juice products in the near future," added Mr. Xue.
About SkyPeople Fruit Juice, Inc.
SkyPeople Fruit Juice, Inc. is a holding company for Shaanxi Tianren Organic Food Co., Ltd. Shaanxi Tianren is a company organized according to the laws of the People's Republic of China. SkyPeople's main products are concentrated apple juice, kiwifruit, pear and other fruit juices for domestic and international consumers. Its brand, HEDETANG, is positioned as a high quality, healthy and nutritious juice concentrate and clear juice product used both as an ingredient component in other products and an end-use juice concentrate product. Shaanxi Tianren owns the largest kiwifruit plantation in China and is a leading worldwide producer of concentrated kiwifruit juice.
Forward-looking Statements
This press release contains certain 'forward-looking statements' that involve a number of risks and uncertainties. There can be no assurance that such statements will prove to be accurate and the actual results and future events could differ materially from management's current expectations. Such factors include, but are not limited to the Company's ability to obtain the necessary financing to continue and expand operations, to market its products in new markets and to offer products at competitive pricing, to attract and retain management, and to integrate and maintain technical information and management information systems, political and economic factors in the People's Republic of China, compliance requirement of law and regulations of the PRC, the effects of currency policies and fluctuations, general economic conditions and other factors detailed from time to time in the Company's filings with the United States Securities and Exchange Commission and other regulatory authorities. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
For more information, please contact:
SkyPeople Fruit Juice, Inc.
Ms. Spring Liu, CFO
Tel: +1-818-390-1272
Email: springliu@skypeoplejuice.com
CCG Investor Relations Inc.
Mr. Crocker Coulson, President
Tel: +1-646-213-1915 (New York)
Email: crocker.coulson@ccgir.com
Web: http://www.ccgir.com
