Small Business Storytelling: Tips on How to Create Compelling Content

PR Newswire Association LLC
2015-02-13 01:24 2118

NEW YORK, Feb. 13, 2015 /PRNewswire/ -- Storytelling provides business owners the unique opportunity to connect with their audience on a personal level, humanize their brand and ultimately increase sales. Developing a narrative that is part of your overall marketing strategy is a key technique that ensures successful storytelling. Consider the following steps when structuring your stories:

  • Topic, topic, topic. Ensure you are creating valuable content that is a pertinent topic for your audience. The more relatable the content, the higher response rate you may see.
  • Story Structure. Your narrative should follow the classic storytelling structure so messages are delivered properly. Include at least one character in your story that your audience can identify with.
  • Emotion. Creating content that provokes an emotional response will connect you with your audience and leave them with a lasting impression, which may motivate future purchases.
  • Story Promotion. Utilize a variety of mediums and platforms to promote your storytelling. Mix in multimedia elements to provide an even better user experience.

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For further discussion on the importance of business storytelling, read the latest article posted to PR Newswire's Small Business Toolkit:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Amanda Eldridge
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Source: PR Newswire Association LLC
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