Small Business Storytelling: Tips on How to Create Compelling Content

NEW YORK, Feb. 13, 2015 /PRNewswire/ -- Storytelling provides business owners the unique opportunity to connect with their audience on a personal level, humanize their brand and ultimately increase sales. Developing a narrative that is part of your overall marketing strategy is a key technique that ensures successful storytelling. Consider the following steps when structuring your stories:

• Topic, topic, topic. Ensure you are creating valuable content that is a pertinent topic for your audience. The more relatable the content, the higher response rate you may see.
• Story Structure. Your narrative should follow the classic storytelling structure so messages are delivered properly. Include at least one character in your story that your audience can identify with.
• Emotion. Creating content that provokes an emotional response will connect you with your audience and leave them with a lasting impression, which may motivate future purchases.
• Story Promotion. Utilize a variety of mediums and platforms to promote your storytelling. Mix in multimedia elements to provide an even better user experience.

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For further discussion on the importance of business storytelling, read the latest article posted to PR Newswire's Small Business Toolkit: http://bit.ly/1Mghbp1

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