India the launch pad for the Bank's fully responsive, device agnostic and social media integrated internet banking website
MUMBAI, India, Feb. 21, 2013 /PRNewswire/ -- Standard Chartered Bank has unveiled a new standard for its global consumer banking websites with customers in India the first to experience the Bank's redesigned online sales and service channel.
Aman Narain, Group Head of Internet and Mobile Banking, said:
"In the most extensive redesign undertaken to date of Standard Chartered's online consumer banking services, we aimed to create a user experience that is even more intuitive and personalised for our customers. With the smartphone and tablet revolution resulting in the explosion of mobile browsing, Standard Chartered has launched a fully responsive, device agnostic internet banking website which works just as beautifully on computers, tablets and smartphones. Our new responsive web design sets the standard for the banking industry by allowing content to orient around different devices or browsers without the need to develop multiple versions. This provides not only a better and more consistent user experience, but also a more efficient and cost effective way for the Bank to provide information and serve our customers."
Sanjeeb Chaudhuri, Regional Head of Consumer Banking South East Asia, said:
"Standard Chartered selected India as the first market for the global launch of our new consumer banking websites in recognition of the country's growing segment of globally-connected customers who are on-the-go, tech-savvy, socially networked and who demand transaction freedom. In addition to its more intuitive and user-friendly interface, the new website also includes integration to key social media sites to facilitate better information sharing."
In tech-savvy India, mobile internet traffic has reached 60%, surpassing desktop internet traffic, which has declined to 40% (source: Mary Meeker at Kleiner Perkins Caulfield & Byers, May 2012). India's smartphone market is expected to grow by over 60% this year with 26.5 million handsets forecasted to be shipped to the market in 2013 (Canalys, Report: Developing markets will drive smart phone market growth in 2013, Jan 2013) making it the world's fifth largest smartphone market after China, USA, Japan and Brazil.
The launch of Standard Chartered India's new consumer banking website, www.standardchartered.co.in, marks the beginning of a more unified customer experience which will extend across the Bank's digital channels including its Breeze suite of award-winning mobile banking and lifestyle applications --making banking easier and even more convenient anywhere, anytime.
New and improved consumer banking websites will be gradually rolled out in 2013 across key markets including mainland China, Hong Kong, Korea, Malaysia, Singapore, Taiwan and the UAE -- a tangible reflection of the Bank's ongoing commitment to deliver a superior, unified customer experience across all channels.
Attachment: 6 Reasons Why You'll Love Standard Chartered’s New Web Design
NOTE TO EDITORS
Standard Chartered -- leading the way in Asia, Africa and the Middle East
Standard Chartered is a leading international banking group. It has operated for over 150 years in some of the world's most dynamic markets and earns around 90 per cent of its income and profits in Asia, Africa and the Middle East. This geographic focus and commitment to developing deep relationships with clients and customers has driven the Bank's growth in recent years. Standard Chartered PLC is listed on the London and Hong Kong stock exchanges as well as the Bombay and National Stock Exchanges in India.
With 1,700 offices in 70 markets, the Group offers exciting and challenging international career opportunities for 87,000 staff. It is committed to building a sustainable business over the long term and is trusted worldwide for upholding high standards of corporate governance, social responsibility, environmental protection and employee diversity. Standard Chartered's heritage and values are expressed in its brand promise, 'Here for good'.
For further information please visit www.standardchartered.com. Follow Standard Chartered at www.facebook.com/standardchartered and on Twitter @StanChart.
For further information, please contact:
May Meere
Group Technology & Operations
Standard Chartered Bank
Mobile: +65-9366-2351
E-mail: may.meere@sc.com
