Starwood Preferred Guest Announces Groundbreaking 'SPG(R) You Choose' Promotion

Promotion Puts Travelers in Control and Invites Them to Choose Their Own Rewards

SINGAPORE, Oct. 8 /Xinhua-PRNewswire/ -- The Starwood Preferred Guest(R) (SPG(R)) program announces a groundbreaking fall travel promotion that empowers SPG members to register for and choose their own rewards based on their travel styles and preferences. Offered to all SPG members, the SPG(R) You Choose is the biggest promotion ever offered by Starwood Preferred Guest and is designed to meet the needs of the wide variety of travelers -- frequent and occasional, business and leisure. The offer is valid for stays at any of Starwood's more than 890 participating hotels and resorts worldwide between October 1 and December 31, 2008.

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Developed in direct response to member feedback, SPG(R) You Choose puts travelers in control, allowing them to determine their earning power and choose from a dozen different reward options. Rewards are available in four categories: Free Nights, Elite Status, Bonus Starpoints(R) and Gift Cards. Within each category, members can choose a specific earning option and reward based on how often they travel and their individual travel needs.

For example, SPG members seeking a weekend getaway could choose the "Weekend Nights" option to earn a Free Weekend Night after four eligible stays or eight eligible nights. Frequent travelers could opt for the "Double Stays" option to earn elite SPG status and accrue benefits twice as fast, while occasional travelers may be interested in a $25 retail gift card, available after just two eligible stays or four eligible nights.

The promotion also gives travelers several ways to earn even more Starpoints. They can earn 2,000 Starpoints after two eligible stays or 25,000 Starpoints after 10 eligible stays, with the possibility of earning a total of 100,000 Starpoints. Starpoints can be redeemed for a variety of awards including Free Night Awards or SPG Flights -- the recently announced redemption option that allows SPG members to redeem Starpoints for flights on hundreds of airlines worldwide without blackout dates.

Travelers who are not SPG members can enjoy the benefits of SPG(R) You Choose by enrolling in the Starwood Preferred Guest program and registering for SPG(R) You Choose at For more information about Starwood Preferred Guest, including complete program terms and conditions, visit

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Méridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched aloft(SM), and element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit .

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)

Source: Starwood Hotels & Resorts Worldwide, Inc.
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Keywords: Travel