omniture

'Style Up into Mobile Multimedia' with MOTOROKR E6

Motorola, Inc.
2006-12-07 11:35 818

Motorola's revolutionary new flagship PDA puts video, games, music and

productivity in the palm of your hand

HONG KONG, Dec. 4 /PRNewswire-FirstCall/ -- Motorola, Inc. (NYSE: MOT),

a global leader in wireless communications and in mobile entertainment and

productivity, today announced the launch of its new flagship entertainment

PDA - MOTOROKR E6. A complete re-visioning of traditional music and PDA

devices, the E6 is an elegantly designed entertainment handset that is a

productivity enhancer as well - a device created to enhance the lifestyles

of professionals on the go.

"Not everyone used to be able to master and enjoy the many experiences

that a multimedia handset could offer, but with the MOTOROKR E6 all this

has changed," said Motorola's Michael Tatelman, corporate vice-president

and general manager, Mobile Devices Business, North Asia. "The E6 has been

specifically designed to create superior experiences around video, music,

games, and photos. Whether you want to capture special moments on camera,

listen to music anytime, anywhere, play games or movies, or even check your

e- mail while on the go, the E6 makes it all simple and easy."

The pinnacle of Motorola's heritage, innovation, and leadership in

multimedia, MOTOROKR E6 provides a winning balance in portable

entertainment and business efficiency. Dedicated music keys, expandable

memory, movie watching and moviemaking capabilities, plus all of the

essential business tools, are just the beginning - the E6 is truly the

ultimate entertainment PDA. The new handset offers you a superior mobile

multimedia experience in a stylish device that lets you create, enjoy, and

share your music, videos, photos, and games, all while managing your work

and your life.

Mobile Style

With MOTOROKR E6, Motorola has created the thinnest, slickest

entertainment PDA ever. Measuring a mere 14.5mm thick, the E6's sleek lines

exude the classic understated prestige of Motorola's iconic handsets like

the MOTOKRZR and the MOTOSLVR. Unlike its predecessors, however, most of

this handset's stylish exterior is taken up by a super-sized 2.4" 240x320

TFT Touch Window(R) screen - a first in a mobile handset - which allows

users complete access to any of the E6's functions in seconds.

With such additional external features as a high-resolution 2

mega-pixel camera, 3.5mm stereo headphone jack, dedicated music keys, and a

removable SD card memory slot, MOTOROKR E6 from the outset evokes true

multimedia style.

Mobile Multimedia

With its built-in 2 mega-pixel video camera, MOTOROKR E6 raises mobile

video to a new level, and takes you right along with it! With high-quality

CIF(352x288) video recording, making movies has never been easier. You can

enjoy your favorite videos with the SD card storage and MPEG-4, H.263, RV

compliant Realplayer(R). Unique among mobile handsets, the E6 can even be

transformed into a Webcam for your PC or laptop, thanks to the handsets USB

connectivity.

With the superior quality of MOTOROKR E6's camera, which includes a

macro view and 8x zoom, you will be able to capture detail like never

before, preserving all the special moments and people in your life with

incredible clarity. SD card memory also means that you can keep your whole

photo album with you, syncing it with your computer and, with suitably

equipped printers or photo shops, printing copies immediately and sharing

them with friends and family.

Mobile Entertainment

Want to live life to the fullest? MOTOROKR E6 makes gaming truly

mobile, leaving bulky and old-fashioned game players eating your dust! The

E6 comes with a high-resolution 320x240 TFT Touch Window(R) screen and a

3.5mm stereo headphone jack that together delivery a superior gaming

experience, any time, anywhere. The E6 lets you take your computer game

play with you, since it can connect easily to MOTOGames, our virtual

hypermarket for China's gamers, via the Internet

(http://www.motogames.com.cn), or WAP (http://wap.motogames.com.cn) to

expand your play of popular online games to your handset.

And when you want your music, MOTOROKR E6 turns your tunes into the

soundtrack of your life. Choose any song you like, without worrying about

formats - the E6 supports MP3, AAC, AAC+, WMA, RA, WAV, MIDI, AMR-NB and

AMR- WB - and enjoy your music through any of your favorite headsets - even

wireless Bluetooth stereo headphones! Thanks to the expandable memory slot,

you can also carry hundreds of songs with you on your E6 then sync them

seamlessly with your computer via USB or the memory card.

When you want to hear something new, MOTOROKR E6 has you covered with

its built-in FM radio. Or, better yet, head over to

http://www.motomusic.com.cn,

where you can discover, buy, download, enjoy, and share the very latest in

music, including exclusives from Linkin Park, Jay Chou and all your

favorite artists.

Mobile Productivity

Even when entertainment gets paused as the real world comes crashing

in, MOTOROKR E6 will shift gears seamlessly to meet your every need - in

fact, productivity never looked or felt so good! As you would expect from

the leader in China's PDA handset market, the E6 comes with Motorola's

award-winning business-card reader software, taking the hassle out of

staying in touch by conveniently creating and share of contact information.

MOTOROKR E6's handwriting recognition software is the fastest way to

enter text for Chinese users and can be used with any of the E6's

productivity tools. Check your email on the go with the E6's internet

e-mail client, or keep track of your time and appointments with the

powerful Calendar and To-Do Lists, then sync it all with your computer or

your colleagues with Motorola Phone Tools(R).

Key Features

-- 2.0 mega pixel camera with 8x digital zoom to capture the moment

-- CIF and QVGA video capture for up to 5 hours; full screen video

playback

-- Integrated MP3 player with dedicated music keys and built-in FM radio

-- PDA featuring Business Card Reader, POP3 e-mail, Document Viewer to

view PDF, Microsoft Word, Excel, PPT, etc.

-- Connectivity includes Integrated Stereo Bluetooth(R) wireless

technology, HTML Browser, Hi-Speed USB 2.0 EMU, 3.5 mm stereo jack

-- Removable SD memory card slot, up to 2GB SD Card support; 8MB dynamic

user memory

"MOTOROKR E6's greatest advantage lies in its design and its unique mix

of lifestyle-focused features," concluded Motorola's Tatelman. "No other

mobile offers such a range of features that help consumers take control

over all aspects of their lives, delivering superior media, gaming, and

productivity experiences, all in one thin, light, elegant device."

MOTOROKR E6 is available immediately throughout China at authorized

Motorola retailers.

Accredited members of the media seeking additional product details and

high-resolution photography should visit http://www.motorola.com/motoinfo.

Consumers seeking additional product details and availability

information should visit http://direct.motorola.com/hellomoto/motorokre6.

About Motorola

Motorola is known around the world for innovation and leadership in

wireless and broadband communications. Inspired by our vision of Seamless

Mobility, the people of Motorola are committed to helping you get and stay

connected simply and seamlessly to the people, information, and

entertainment that you want and need. We do this by designing and

delivering "must have" products, "must do" experiences and powerful

networks -- along with a full complement of support services. A Fortune 100

company with global presence and impact, Motorola had sales of US $35.3

billion in 2005. For more information about our company, our people and our

innovations, please visit http://www.motorola.com

Source: Motorola, Inc.
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