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Super 8 China Exceeds Development Goal for Second Year

Super 8 Hotels (China) Co. Ltd.
2006-11-29 10:36 1403

BEIJING, Nov. 29 /Xinhua-PRNewswire/ -- Super 8 Hotels (China) Co. Ltd.

announced that it has exceeded its 2006 development projection of 100

properties either open or signed by year end by 10 percent -- the second

consecutive year the company has exceeded its development goals -- due to

continued strong growth in domestic demand for branded economy lodging in

China.

Super 8 Hotels (China) has 110 properties either open or signed in 58

cities across China, of which 32 are open and operating. In addition, the

company announced it will open three properties this month, including Beijing

Fangzhuang Yi Ma Super 8 Hotel, Chuzhou Sitailou Super 8 Hotel, and Hohhot

Yiju Super 8 Hotel.

Mitchell A. Presnick, Super 8 Hotels (China) chairman and chief executive

officer, said he is “very satisfied” with his company’s development

progress in 2006 and thanked his business partners, employees, industry and

government friends and guests.

“We operate under the ideals of quality, value, and international

operations excellence,” he said. “Our mission since 1974 has been to

provide the Super 8(R) brand’s ‘Clean and Friendly’ experience to our

guests.

“As an American brand, we hope to continue learning from the domestic

economy hotel sector and to contribute positively to the stable development

of the Chinese economy hotel industry.” Super 8 Hotels (China) is licensed

by Wyndham Worldwide Corporation of Parsippany, N.J., to develop the Super 8

brand in China.

Presnick noted that his company “strongly supports the success of the

2008 Beijing Olympics.”

Fang Guofan, Super 8 Hotels (China) senior vice president, said his

company has hotels properties open or under construction “in all four

corners and eight directions of China’s vast geography.

“Based on our current pipeline of signed deals, our guests will be able

to enjoy ‘Clean and Friendly’ Super 8 hotels in China’s east, west, north

and south, from Beijing to Urumqi, Hohhot to Shenzhen, Lijiang to Shanghai,

Shenyang to Xiamen and many places in between”.

The Super 8 brand, one of 10 lodging brands franchised by Wyndham

Worldwide (NYSE: WYN), entered China in April 2004. The Super 8 brand is

operated in China under license agreement with Tian Rui Hotel Investment

Corporation, master license holder for the Super 8 brand for the Territory of

China, including Hong Kong SAR and Macao SAR.

Source: Super 8 Hotels (China) Co. Ltd.
Keywords: Travel
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