Gareth Chang Honored Top 10 Chinese Media Contributors
BEIJING, July 2 /PRNewswire-Asia/ -- During the China Brand & Communication Forum and Awards Ceremony on Brands of Distinguished Contributions, reputed as the Oscars for China's brand and communication circles, TOWONA Media, China's leading mobile TV group, won the New Media of Distinguished Contributions Prize for the strength of excellent marketing performance, national advertising broadcast network and establishing the mobile TV transaction currency; and Gareth Chang, chairman & CEO of TOWONA Media, was honored among the Top 10 Chinese Media Contributors.
(Photo: http://www.prnasia.com/sa/2009/07/01/200907011738.jpg )
This event was held at Marriott Hotel Beijing City Wall on June 27, 2009. As a highly influential activity in the industry, it was co-hosted by the China Association of National Advertisers, SME National Council, Journalism School of Fudan University, School of Journalism & Communication of Peking University, and the School of Journalism and Communication of Wuhan University.
Government leaders, such as Wang Wenyuan, vice-chairman of the Ninth Chinese People's Political Consultative Conference, Sun Xiaohua, vice president of All-China Federation of Industry & Commerce, and Duan Ruichun, executive president of China Association of National Advertisers, attended this forum and granted awards. Top figures from China's media and business circles held talks under the theme: Brands display power and media spread confidence. Gareth Chang, together with Liu Changle, Chairman of Phoenix Satellite Television and Ouyang Changlin, Controller of Hunan Television Station, etc., co-received the Top 10 Chinese Media Contributors prizes.
Since its establishment in 2003, TOWONA has been dedicated to mobile TV in mass transit vehicles. Nowadays, TOWONA keeps long-term, stable, close partnerships with radio and TV groups and mass transit groups across the country and continuously improves the overall network for releasing advertisements on mobile TV. This network now covers 35 major cities and reaches hundreds of millions of urban residents throughout China.
In 2008, TOWONA appointed Mr. Gareth Chang, an international media executive, as Chairman and CEO. Mr. Chang initiated changes in business strategy, solidified media resources, and improved the quality of the management team, resulting in greater overall company performance. The company grew by 100% in 2008 from the previous year, and the number of customers topped the industry. Meanwhile, TOWONA topped the industry by enacting evaluation criterion for mobile TV ratings and a media optimization tool -- BCA Coverage Administrator -- providing strong assurance for advertisers' pursuit of precision marketing. And the large account strategy has also become a new corporate growth engine. By means of a highly efficient advertising placement platform, TOWONA has forged strategic partnerships with a number of well-known brands, including P&G, Unilever, L'Oreal, Coca-Cola, ICBC and China Merchants Bank.
Mr. Chang is a seasoned entrepreneur and professional corporate CEO with considerable influence in the international media industry. He was formerly Executive Director of the board of directors of News Corporation and Chairman/CEO of Star TV. He is also a visiting Professor of Tsinghua University, Adjunction Professor of Communications University of China and Honorary Professor of Beijing Aeronautics and Astronautics University. He was President of McDonnell Douglas Asia Pacific, President of Hughes International, and President of DirecTV International. Mr. Chang was also Independent Board Director of Apple, Palm, Agile software, and SRS Labs. He is currently serving on the Boards of NeuStar and the Advisory Council of Nike. He has extensive experience in international management and is a pioneer in global satellite TV broadcasting.
About TOWONA Media:
TOWONA Media Holding Company Limited operates the largest OOH advertising networks using real-time mobile digital television broadcasts to deliver content and advertising on bus transportation in China.
Since its establishment in 2003, TOWONA has evolved from a local bus Mobile TV operator to a national player. The company now operates an advertising placement network in more than 30 Chinese top cities including 24 subsidiaries, many of which with exclusive media rights, plus distributorships in 10 cities, and reaches hundreds of millions of urban residents throughout China every day.
For more information, please contact:
Harris Wong
Tel: +86-10-5927-0032
Email: wanxf@towona.com.cn
Web: http://www.towona.com
