NEW YORK, June 12, 2015 /PRNewswire/ -- With new social platforms emerging on a weekly – and sometimes daily – basis, the way brands use social media must continue to evolve. Not all social media platforms are created equal; with each of these platforms having very different users and audiences, a small business's approach to social media should be tailor-fit to that platform.
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In his latest article, featured on PR Newswire's Small Business PR Toolkit, Steve Lazuka, founder of Interact Media, offers a few best practices for each of the major players in the social media marketplace.
Facebook
With an abundance of content posted during peak times, Lazuka suggests posting your blog content during off-peak hours in order to obtain higher engagement. He also recommends including a link within the primary text of your post along with a few sentences that tease the content.
Twitter
Create your brand's personality and stick to it. With only 140 characters to tell your story, you'll want to ensure your tweets reflect the same tone and character as your other online content.
LinkedIn
To leverage this network to your advantage, Lazuka proposes you utilize their Professional Portfolio feature. This feature showcases your unique professional story by using rich visual content such as blog posts, infographics and more.
Google+
Increase your online visibility by sharing your blog posts through your brand's Google+ profile. Consider holding a hangout where you can perform a tutorial, provide a sneak peak of your latest product or hold a Q&A with your customers. This can help foster your relationships with consumers and help further cement your thought leadership within your specific industry.
For further discussion on ways that brands can differentiate their social media efforts, read Lazuka's full article here: http://bit.ly/1KZr2O2.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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