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Tata Consultancy Services Launches Global Marketing Campaign

Tata Consultancy Services
2007-03-28 13:50 5380

New Brand Assurance 'Experience Certainty' Represents TCS' Global Delivery Excellence

MUMBAI, India, March 28 /Xinhua-PRNewswire/ -- Tata Consultancy Services (TCS) (BSE: TCS.BO; NSE: TCS.NS), a global IT services, business solutions and outsourcing company, has launched a comprehensive marketing campaign to enhance and build its global brand. The new brand assurance -- Experience Certainty -- is a crisp articulation of what TCS offers the world. It is more than a label -- it represents TCS' ability and commitment to delivery, and expresses an assurance to customers, partners, staff and society at large. It encompasses what TCS stands for in the conduct of its business.

The move is part of TCS' overall bid to become a top 10 player in its industry by 2010, and compete from a brand perception and recognition perspective -- no longer just on delivery.

Facts and stats that support Experience Certainty:

-- TCS' track record of Delivery Excellence -- This is a key

differentiator for the company. 96.63% of TCS deliverables are

achieved on time.

-- TCS' commitment to the brand assurance of certainty is embedded in

everything it does. By reporting on customer delivery metrics on a

regular basis, the company hopes to encourage an industry-wide

debate on quality of delivery outcomes of IT projects.

-- TCS' Global Network Delivery Model -- The company's unique network

delivers a common global service standard for customers worldwide,

irrespective of location.

-- TCS case studies and client testimonials spell out the company's

Experience Certainty assurance and ability to deliver excellence to

customers.

"Tata Consultancy Services' brand assurance -- Experience Certainty -- is a true reflection of what we offer the marketplace," said S. Ramadorai, CEO, Tata Consultancy Services. "We manage all engagements with the same consistent approach globally, and are reliable and consistent in the delivery of service. Our focus on growth, partnership and success, coupled with strong staff retention, underpin our ability to provide certainty of outcome to our customers."

About Tata Consultancy Services (TCS)

Tata Consultancy Services Limited (TCS) is the world leading information technology consulting, services, business process outsourcing, and engineering services organisation that envisioned and pioneered the adoption of the flexible global business practices that today enable companies to operate more efficiently and produce more value. TCS achieved this by creating and perfecting a unique method of global deployment and delivery of high quality, high value services and products in IT consulting and business process outsourcing. Known as the "Global Delivery Model," this strategic services delivery concept has reshaped the IT services industry.

More than 95% of TCS customers reward the company's reliability, passion, creativity, and unique ability to handle the broadest range of their IT needs by continually extending and deepening their partnerships with TCS. With over 83,000 of the world's best trained IT consultants located in 35 countries, TCS is uniquely positioned to deliver its flexible world- class services seamlessly to any location. TCS reported consolidated revenues of $2.97 billion (U.S.) in the fiscal year 2005-2006. The company is listed on the National Stock Exchange and Bombay Stock Exchange in India.

For more information, visit our website at http://www.tcs.com .

For more details please contact:

Adrian Lee

Fleishman-Hillard

Tel: +65-6424-6367

Email: adrian.lee@fleishman.com

Source: Tata Consultancy Services
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