TechFaith to Power Social Media in China

BEIJING, June 15, 2011 /PRNewswire-Asia/ -- TechFaith Wireless Technology Limited (NASDAQ: CNTF) ("TechFaith") today announced it will launch a new mobile social media solution in China called "17Talk", along with "17Store", through its subsidiary TechFaith Software China Limited (TechSoft), a joint venture company with QUALCOMM Incorporated (NASDAQ:QCOM).

17Talk is an innovative social media solution based on a user's friends stored as contacts in his or her mobile phonebook. 17Talk facilitates easy peer to peer contact, text chatting in groups, photo exchange, voice communication, and plans to support video communication. 17Talk has the ability to bypass a mobile phone user's network and platform restrictions, allowing iPhone and Android users, Google's Gtalk, and MSN users to take advantage of free communication.

17Store will serve as a robust, central platform featuring 3rd party developed games and mobile applications, including popular Android-based games and applications. All games and applications will be classified into different categories, with each assigned a hybrid ranking based on user downloads, product quality and user feedback. Eventually, 17Store will place the higher ranking games and applications on its recommendation chart, making it easier for users to download the Best in Class games and applications. 17Store plans to feature cloud client technology, to enable the support of games and applications online. This will provide users with an even faster and more robust experience.

Mr. Bangchang Liu, the President of TechSoft said, "17Talk and 17Store will support TecFace branded phones, phones developed based on QUALCOMM's Brew Platform, the Android platform and other 3rd party developed smart phones. We will develop more applications software for our customers. 17Talk and 17Store will also benefit from consumers embrace of social media and cloud client technology. We are excited about the possibilities these changes are bringing to the value chain and the vast opportunities for growth they have for TechFaith and the broader mobile industry."

About TechFaith

TechFaith (NASDAQ: CNTF) has three primary businesses. Under the TechFaith umbrella, the Company is a leading global ODP (Original Developed Product) mobile handset provider. Under its TecFace brand, the Company is a leading developer of specialized mobile phones for differentiated market segments, including the rapidly growing Smartphone market targeting Enterprise users and Operators through its QIGI brand; Outdoor and Sports enthusiasts through its Jungle brand; and the Teen market through licensed brands. Under the Company's 17Vee brand, the Company has built a leading, intellectual property based motion gaming business ranging from Bluetooth enabled motion gaming controllers and software to a planned proprietary set-top motion game box. For more information, please visit, and

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident," "outlook" and similar statements. Among other things, the business outlook and strategic and operational plans of TechFaith and management quotations contain forward-looking statements. TechFaith may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission on Forms 20-F and 6-K, etc., in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about TechFaith's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, those risks outlined in TechFaith's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. TechFaith does not undertake any obligation to update any forward-looking statement, except as required under applicable law.




In China:



Jay Ji



China TechFaith Wireless Communication Technology Limited



Tel: 86-10-5822-8390





In the U.S.:



David Pasquale



Global IR Partners



Tel: +1 914-337-8801




Source: TechFaith Wireless Technology Limited
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