BEIJING, Jan. 11, 2011 /PRNewswire-Asia/ -- Today, the renaming ceremony of the new Chinese name for The St. Regis Beijing was held at the hotel's Garden Lounge, announcing that the Chinese brand name of The St. Regis Beijing is officially renamed to "Beijing Ruiji Jiudian" which translates into the English of The St. Regis Beijing.
Established in 1997 as a member of Sheraton's Luxury Collection carrying the name Beijing International Club Hotel, its entrance into the market introduced a new benchmark for international five star luxury hotels in China. The name at the time drew from its heritage to reflect the colourful history of the International Club where famous foreign dignitaries including heads of state met with the Chinese government's top officials.
In 2000, the hotel was rebranded The St. Regis Beijing as the first St. Regis branded hotel in the Asia Pacific region, introducing the signature St. Regis Butler service to every single hotel guest and escalating the service standards of the Chinese hospitality industry to even greater heights. Respecting the true heritage and fame of the grounds in which the hotel stands, the Chinese name remained unchanged to better serve the domestic market at the time.
Today the St. Regis brand can be found in multiple cities across China; such as in Shanghai and Lhasa and with new hotels under development in Tianjin, Chengdu, Nanjing and Sanya. With the brand's rapid expansion in China, the Chinese brand name "Rui Ji Jiu Dian" translating into English as St. Regis Hotel will be used across all St. Regis hotels in China.
With The St. Regis Beijing being one of Starwood Hotels & Resort's signature hotels in Asia, and with the recent name change, The St. Regis Beijing will continue its quest in leading the St. Regis brand operation in China through joint marketing initiatives generated by the brand team of Starwood Hotels & Resorts Worldwide, Inc.
For more hotel information, please visit STREGIS.COM/BEIJING
About The Beijing International Club Co, Ltd
Beijing International Club Co., Ltd. is a joint venture sponsored by Beijing Service General Corporation for Diplomatic Missions, Starwood Hotels and Resorts Worldwide Inc. and Sun Hung Kai Property Ltd. The Corporation's aim is to provide facilities and services for social activities, conferences, offices, communications, recreation and accommodation for Chinese and foreign diplomatic personnel, members of political circles, journalists, entrepreneurs, business executives and the general public.
About St. Regis Hotels & Resorts
Combining classic sophistication and modern luxury, the St. Regis brand remains faithful to its commitment to excellence. Founded by John Jacob Astor IV, with the opening of the first St. Regis Hotel in New York City over a century ago, the St. Regis brand of hotels is known for its unique luxury dimension, customized service and refined elegance, in the best destinations worldwide. Plans for this brand to globally continue its legacy include long-awaited St. Regis US and Latin American hotels and resorts in Bal Harbour, Buenos Aires and the Riviera Maya. In Asia, St. Regis has also announced plans to open hotels in Bangkok, Chengdu, Kuala Lumpur, Sanya Yalong Bay and Tianjin. In Africa and the Middle East, the St. Regis brand will continue to expand in Abu Dhabi, Cairo, Doha and Mauritius. The distinctive trait of the St. Regis experience is customized service and attention, coveted locations and luxurious design. For more information on St. Regis Hotels & Resorts, please visit www.stregis.com .
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Meridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com .
