SHANGHAI, July 19, 2011 /PRNewswire-Asia/ -- Travelzoo Asia Pacific, a licensee of Travelzoo Inc. (NASDAQ: TZOO), a global Internet media company, announced the launch of its Chinese brand identity to enhance its relevance to the discerning Chinese consumers and takes a bigger step toward its accelerated growth plans in China.
"Travelzoo has clearly emerged as a publisher of high quality travel deals in China," said Mr. Jason Yap, CEO, Travelzoo Asia Pacific. "The Chinese identity reinforces our global position as a hallmark of the most trusted publisher of travel and entertainment deals. It deepens our commitment for even broader recognition of the Travelzoo brand in China."
In China, Travelzoo will be branded and operated in the name of Travelzoo Lv You Zu (in Chinese phonetics). The website was also redesigned since May this year for greater ease of use for its loyal subscribers and users in China.
The enhanced visual identity is designed to target an emerging culture of individuals in China who are passionate about travelling, and who are savvy with their lifestyle choices. The logo design captures Travelzoo's rooted set of values - simple, fun, trusting and inspiring, with Lv You Zu depicted in a flowing mark.
( Logo: http://www.prnasia.com/sa/2011/07/11/20110711934142-l.jpg )
Ms. Vivian Hong, President, Travelzoo China added, "Our visual identity is enhanced with the Chinese characters: Lv You Zu, which literally means 'Travel Community'. The design is dynamic, representing the spur of joy from travelling. The red colour is auspicious and symbolizes vitality in the constant pursuit of quality. This new identity provides Travelzoo China a renewed energy in engaging our travel suppliers and subscribers."
The Chinese identity was created with the help of Landor, one of the world's leading strategic branding and design firms.
For more information about Travelzoo, please visit www.lvyouzu.com.
About Travelzoo Asia Pacific
Travelzoo Asia Pacific is an independently owned licensee of Travelzoo Inc. (NASDAQ: TZOO), a global Internet media company and the most trusted publisher of travel and entertainment deals. With more than 23 million subscribers in Asia Pacific, North America and Europe, and 23 offices worldwide, Travelzoo® publishes deals from more than 2,000 travel and entertainment companies. Travelzoo's deal experts review offers to find the best deals and confirm their true value.
Media Contact:
Pauline Wong
Travelzoo Asia Pacific
+852-3127-8010
pwong@travelzoo.com
