Tudou Announces Collaboration with CCTV in Broadcasting "London Action"

2012-04-18 21:00 1022

SHANGHAI, April 18, 2012 /PRNewswire-Asia/ -- Tudou Holdings Limited (NASDAQ: TUDO) ("Tudou" or the "Company"), a leading Internet video company in China, announced today a joint collaboration with China Central Television Sports & Entertainment Ltd. ("CCTV"), China's state television broadcaster and the exclusive broadcaster for the London 2012 Olympic Games (the "Olympics") in China. Together, Tudou and CCTV will jointly broadcast London Action, a specially designed series of programs focusing on the Olympics.

Today marks the beginning of the 100-day countdown to the London 2012 Olympic Games and the launch of London Action, which will be made available exclusively to Tudou's 227 million monthly unique visitors through its Olympics channel. London Action represents CCTV's first theme program focused on the Olympics that will merge a variety of media formats, including news, interviews, documentaries and other feature stories to provide viewers with a holistic perspective of the Olympics. The program will feature and discuss the various sporting events, history and overall culture of the Olympics as well as its host city, London. In addition to exclusive access to London Action, Tudou will enhance its users' experience by allowing them to interact, comment and share content with other users.

"Collaborating with CCTV, China's exclusive broadcaster for the 2012 Summer Olympics, will provide Tudou with a rich and unique source of high-quality and exclusive video content on the most exciting and anticipated sports event for 2012 for both our viewers and advertisers," said Yu Zhou, Chief Strategy Officer of Tudou. "Tudou's online video platform will offer viewers an interactive and customizable approach to experiencing the excitement surrounding the Olympics, as well as allowing users to post their own user generated videos related to the Olympics, bringing their level of engagement to a new high."

About Tudou

Tudou is a leading Internet video company in China providing premium licensed content, user generated content and original in-house productions. Founded in 2005, Tudou was the first UGC video sharing website launched in China. The "Tudou" brand is one of the most recognized Internet brands in China, and the annual Tudou Video Festival has become a signature event in the online video industry. For more information, please visit

Safe Harbor Statement

This press release contains forward-looking statements made under the "safe harbor" provisions of Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements can be identified by terminology such as "may", "will," "expects," "anticipates," "future," "intends," "plans," "believes," "aims", "estimates," "confident", "likely to" and similar statements. Among other things, the Company's expectations with respect to Tudou's strategic and operational plans contain forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's business strategies, plans and initiatives; the Company's future business development, results of operations and financial condition; the success of London Action and its ability to attract viewers; and the Company's ability to attract users and advertisers and enhance its brand recognition. Any of the foregoing risks may have a material adverse effect on the Company's business and the market price of its ADSs. Further information regarding these and other risks is included in the Company's annual report on Form 20-F, as amended, filed with the Securities and Exchange Commission. All information provided in this press release is current as of the date of the press release, and the Company undertakes no duty to update such information, except as required under applicable law.