UBM Asia Launches Virtual MBA Fair

HONG KONG, Dec. 9 /PRNewswire-Asia/ -- UBM Asia (http://www.ubmasia.com ) announced today the launch of its first virtual trade show for business schools, MBA Wired APAC (http://www.mbawired.com ).

(Logo: http://www.prnasia.com/sa/2009/12/08/20091208207547.jpg )

Participants from anywhere across the globe will be able to chat live with representatives of international business schools, network with other candidates, watch school and programme presentations, download MBA profiles and attend real-time webcasts, all without having to leave their home or office.

The first MBA Wired Virtual Event will be held on June 3rd, 2010, and will host a range of schools from Asia, Europe and the USA, who will be presenting their MBA, eMBA and online MBA programmes. Additional information on careers, salaries, entry tests such as GMAT and TOEFL, will be part of the event's live discussions and presentations. MBA Wired is scheduled to take place in East Asia's early evening. This will allow candidates from APAC to take part after work, while representatives from business schools in Europe and the US will be logging in during work hours.

"Offering business schools the chance to get to know candidates online meets the need for more efficient matching, saving time and energy on both sides," said Jerome Hainz, Manager, eBusiness, UBM Asia. "Schools spend a considerable part of their marketing budgets on running road shows overseas, quite often without knowing the type of candidates they will meet. MBA Wired provides them with the platform to get in touch with international candidates prior to face-to-face meetings."

The virtual setting allows admissions officers to staff their booths independently of physical locations with school representatives from all levels, as well as students and alumni. "Imagine the impact a school can make if a candidate can first chat in English with the dean, who logs in from his office in Paris, then chat in his native language with a countryman based in a campus in Asia and finally talk to an alumni working in London, all on the same platform at the same time," stated Hainz.

While the live portion of the virtual event takes place at a specific time, the presentations, documents, videos, webcasts and other content will be archived and available to the online community 24 hours a day, seven days a week. Admissions officers can continue the interactive dialogue long after the live events are held.

MBA Wired APAC will be the first truly international MBA fair as candidates can make use of the virtual environment to attend the event not only from Asia but from all parts of the world.

Downloadable format of the press release is available at UBM Asia's website at: http://www.ubmasia.com

Notes to Editor

About UBM Asia Limited (http://www.ubmasia.com )

Owned by United Business Media Limited (UBM) listed on the London Stock Exchange, UBM Asia operates in 13 market sectors with headquarters in Hong Kong. We have over 130 media products in three categories: trade fairs, print and B2B portals. As Asia's leading exhibition organiser and the biggest commercial organiser in the two fastest growing markets in Asia: China and India, we stage the leading events of their kind across Asia. Our 110 events attract an annual attendance of 30,000 quality exhibitors and 1,270,000 visitors from all over the world to meet their target business partners face-to-face for business matching and networking. We publish high-quality trade publications for 191,000 industry professionals to capture the market trends and industry news. Complementing our exhibitions and publications are round-the-clock and industry-specific online B2B portals which provide a series of online trading networks, industry news hub and sourcing and marketing platforms for the world's trade buyers and suppliers. We have over 650 staff in 15 major cities in Asia.

About United Business Media Limited (http://www.ubm.com )

United Business Media focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

For press enquiries, please contact:

Richard Switzer

Project Manager, MBA Wired

Tel: +852-2516-1697

Email: Richard.Switzer@ubm.com