SAN FRANCISCO, May 23, 2016 /PRNewswire/ -- UC Browser, a product of the Alibaba Group, today announced it has hit the 400 million MAU (Monthly Active User) mark, a new milestone for the Asia's No.1 mobile browser according to 3rd party web traffic analytics service StatCounter. Achieving such a firm base and emerging as the leader, especially in Asian markets, UC Browser is now at par with Twitter and Facebook's Instagram which also surpassed 400 million MAU. UC Browser remains more committed than ever towards providing the industry-leading, quality, world class, mobile Internet service on a global scale. UC Browser is also the world's No.2 mobile browser next only to Google's Chrome.
Since its inception in 2004, UC Browser has been committed to helping half of the world's population to enjoy an open and convenient mobile Internet service. UC Browser uses its cloud acceleration and data compression technology to provide users with a better browsing service in emerging markets like India, Indonesia and Russia where network is not perfect. Cloud-based features like fast browsing, smart download and customized content are becoming more and more popular among the users, which have greatly helped bridge the Digital Divide in emerging markets. Besides, localization has always been a significant strategy in UC Browser's global development. UC Browser concentrates on mobile browsing innovations, and provides a local navigation page in order to let local users get fast and easy access to comprehensive and diversified local content.
Expressing his delight at the rapid growth of their user base, Mr Kenny Ye, GM of Global Markets, Alibaba mobile business group said, "The increase in the number of active users is a validation of our mission to provide quality and convenient internet access to everyone across the world. We are devoted to offering curated local content and serving as the first window to the glorious world of internet for hundreds and millions of people around the globe."
Redefine a browser: from tool to content aggregator
Now with more information generated and more demand of online content consumption, UC Browser is transforming itself from a tool into a content aggregator. It has upgraded to redefine the way people consume digital content, with more attractive and interesting local content increasing every day. UC Browser recently launched UC Cricket for markets like India, Pakistan, Bangladesh and has been warmly received. Lots of local users logged into UC cricket to stay tuned with live scores and match highlights. Looking at the phenomenal response from the Indian market, UC Browser is further working on bringing more local content like music, videos, entertainment, giving its users a power packed, fast and fulfilling customized internet browsing experience.
When the global digital content consumption is on the rise, UC Browser takes its responsibility seriously and wants to play a bigger role in the trends, not only as a mobile gateway but also as a content aggregator. More and more statistics show that digital content has taken over traditional media. According to the report based on interview with 200,000 internet users across 34 major markets by third-party research firm Global Web Index in late 2015, in 27 countries, including India, out of 37 countries, people are spending more time each day online rather than traditional forms of media, including news, videos, etc.. "By learning from our big data, UC Browser knows its users better. I am sure UC Browser will certainly provide a new way to explore future digital world with our industry-leading technology and innovative ideas. " Kenny added.
About Alibaba Mobile Business Group
Alibaba Mobile Business Group is a leading provider of mobile services and content. Its product portfolio includes mobile browser, mobile search, location-based services, mobile gaming, app store and mobile reader operations. With its technologies and big data, Alibaba Mobile Business Group is committed to bringing about mobile internet innovation and reliability.
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