BANFF, Alberta, March 11, 2015 /PRNewswire/ -- #ProjectSnow, a spectacularly beautiful, poignant video montage of 'Snow Art' in motion releases today. Presented by The Upthink Lab, the 2:22 narrative intimately captures the creative journey of internationally-acclaimed snow artist Simon Beck during his first artistic exploration of North America. #ProjectSnow tells the visual story of Beck's magnificent imprints on the pristine, mountainous landscape of Banff National Park - his latest winter canvas.
Photo - http://photos.prnewswire.com/prnh/20150310/180650
Through fascinating, high-definition footage shot over many, many hours – amongst bright daylight and under starlight skies and astounding Northern Lights colour - #ProjectSnow illustrates the intense intricacy of Beck's unique work within an innovative time-lapse format. The montage also features impressive 'light drawing' effects, highlighting Beck's Snow Art masterpiece through LED lighting gently retracing the artist's steps.
Simon Beck creates perfect, detailed geometrical designs using nothing more than a traditional compass, a map drawing and a pair of trusted snowshoes to make carefully-planned tracks in the snow. In February 2015, Beck used his distinctive artistic talents and passion for orienteering to design a series of snow art drawings especially for Banff National Park.
Beck's #ProjectSnow art series included one huge-scale creation of a beautiful snowflake – his largest-sized drawing to date - which he composed on the majestic Peyto Lake, surrounded by dramatic mountain peaks. Taking over six hours to stomp out in the snow, the design was 450 metres in size, from tip to tip. Beck then continued to take his awe of witnessing the Canadian Rockies for the very first time as inspiration to create drawings for two of Banff National Park's downhill ski areas. A howling wolf, playing tribute to the National Park and its wild inhabitants, was created at Lake Louise Ski Resort as well as a detailed maple leaf drawing at Sunshine Village – perfectly symbolizing Beck's first visit to Canada.
"This is how God intended mountains to be." – Simon Beck, February 2015, Banff National Park
Media Information:
For further information on #ProjectSnow, see: BanffLakeLouise.com/ProjectSnow
To view the time-lapse video content and for the embed link, see: http://youtu.be/u5ykaVnq5gg
For media contacts and for all assistance with images and assets relating to #ProjectSnow, please visit: BanffLakeLouise.com/Media-Relations.
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