omniture

VisionChina Media Inc. Announces Second Quarter 2009 Results

2009-08-12 03:06 888

Second Quarter 2009 Total Revenues Grow 51.8% Year-Over-Year

Second Quarter 2009 Gross Profit Increases 37.6% Year-Over-Year

BEIJING, Aug. 12 /PRNewswire-Asia/ -- VisionChina Media Inc. ("VisionChina Media" or the "Company") (Nasdaq: VISN), one of China's largest out-of-home digital television advertising networks on mass transportation systems, today announced its financial results for the second quarter ended June 30, 2009.

Second Quarter 2009 Highlights

-- Total revenues in the second quarter of 2009 grew 51.8% year-over-year

to $30.8 million.

-- Gross profit in the second quarter of 2009 was $16.4 million, an

increase of 37.6% from $11.9 million in the second quarter of 2008.

-- Operating profit in the second quarter of 2009 was $7.4 million, a

decrease of 5.4% from $7.8 million in the second quarter of 2008.

-- Net income attributable to VisionChina Media's shareholders in the

second quarter of 2009 was $7.1 million, a decrease of 16.7% from $8.5

million in the second quarter of 2008.

-- Basic and diluted net income per share in the second quarter of 2009

were both $0.10 (each ADS representing one common share), compared to

$0.12 for both in the second quarter of 2008 and $0.09 for both in the

first quarter of 2009.

-- Net operating cash inflow totaled $7.7 million in the second quarter of

2009. The Company had cash and cash equivalents of $108.4 million as of

June 30, 2009.

-- The Company's advertising network covered 18 cities as of June 30, 2009.

-- Network capacity, which is measured by total broadcasting hours,

reached 34,399 hours in the second quarter of 2009, compared to 29,523

hours in the second quarter of 2008 and 32,737 hours in the first

quarter of 2009.

-- As of June 30, 2009, the Company's advertising network included 82,349

digital displays on buses, subway trains and platforms as well as other

platforms, compared to 81,690 digital displays at the end of the first

quarter of 2009.

-- In the second quarter of 2009, the Company sold a total of 220,063

advertising minutes in its advertising network compared to 184,045

minutes in the first quarter of 2009.

-- On average, the Company sold 6.40 advertising minutes per broadcasting

hour in the second quarter of 2009, compared to 8.14 minutes per

broadcasting hour in the second quarter of 2008 and 5.62 minutes per

broadcasting hour in the first quarter of 2009.

-- Average advertising service revenues per broadcasting hour grew 30.9%

year-over-year to $865 per broadcasting hour from $661 per broadcasting

hour in the second quarter of 2008, and grew 9.2% from $792 per

broadcasting hour in the first quarter of 2009.

"Our management team successfully delivered strong results during the quarter and met our financial targets for the first half of the year despite a challenging advertising market," said Mr. Limin Li, VisionChina Media's chairman and chief executive officer. "This demonstrates the value of our network and our ability to capture mindshare from traditional TV advertisers as well as out-of-home advertisers."

Mr. Li continued, "While some advertisers are beginning to benefit from government stimulus spending and increased lending, and the advertising market has begun to show signs of improvement, we remain cautiously optimistic for the second half of this year. Our goal is to position VisionChina Media to fully realize the benefits of an eventual rebound of China's economy. To accomplish this, we have implemented a number of strategic initiatives. First, we continue to focus our sales efforts on penetrating new key clients, particularly large multinational brands such as Unilever. Second, we are evaluating our advertising network to identify attractive opportunities for expansion into new markets and increase our penetration in existing markets. Third, in recent weeks, we have further enhanced our management capabilities with a number of strategic hires including senior traditional TV industry advertising sales executives and a new chief financial officer. Finally, we are actively monitoring our competitive landscape for potential investment opportunities. With these initiatives in place, I am confident that VisionChina Media is well positioned to benefit from improving market conditions and future opportunities."

Mr. Scott Chen, VisionChina Media's chief financial officer, added, "Since joining VisionChina Media in June, I have been very impressed by the caliber of the management team and their focus on executing on the Company's strategies. The team's ability to deliver strong performance across all operating metrics during the second quarter clearly demonstrates the strength of our real-time media platform and our sales capabilities. In the near-term, the uncertain economic environment and competitive pricing pressures may weigh on our financial performance. However, we foresee significant opportunities to enhance our media platform through dedicated focus on revenue growth and cost control. Our management team will work to leverage our strong market position to guide stable growth and continue to deliver value to our shareholders."

Second Quarter 2009 Results

VisionChina Media's total revenues were $30.8 million in the second quarter of 2009, an increase of 51.8% compared to $20.3 million in the second quarter of 2008 and an increase of 13.0% compared to $27.3 million in the first quarter of 2009. The year-over-year and quarter-over-quarter increases were due to the growing acceptance of the Company's media platform by traditional TV and out-of-home advertisers in China.

Total broadcasting hours reached 34,399 in the second quarter of 2009 compared to 29,523 in the second quarter of 2008 and 32,737 in the first quarter of 2009. Average advertising revenues per broadcasting hour were $865 in the second quarter of 2009 compared to $661 in the second quarter of 2008 and $792 in the first quarter of 2009. On average, the Company sold 6.40 advertising minutes per broadcasting hour in the second quarter of 2009 compared to 8.14 minutes per broadcasting hour in the second quarter of 2008 and 5.62 minutes per broadcasting hour in the first quarter of 2009. In the second quarter of 2009, the Company sold a total of 220,063 advertising minutes in its advertising network compared to 240,358 minutes in the second quarter of 2008 and 184,045 minutes in the first quarter of 2009. During the second quarter of 2009, 274 advertisers purchased advertising time on the Company's advertising network either directly or through advertising agents compared to 267 advertisers in the first quarter of 2009.

Media cost, the most significant component of the Company's advertising service cost of revenues, was $11.7 million in the second quarter of 2009, representing 81.4% of total advertising service costs, compared to $6.2 million, or 75.0% of total advertising service costs in the second quarter of 2008, and $11.2 million, or 80.5% of total advertising service costs in the first quarter of 2009.

Gross profit in the second quarter of 2009 was $16.4 million, an increase of 37.6% from $11.9 million in the second quarter of 2008, and an increase of 23.5% from $13.3 million in the first quarter of 2009. The increase in gross profit from the first quarter of 2009 was primarily due to relatively unchanged media costs and the increase in revenues as a result of an improved overall sales environment. Advertising service gross margin was 53.3% in the second quarter of 2009, compared to 59.1% in the second quarter of 2008 and 48.7% in the first quarter of 2009. The year-over-year decrease in gross margin was primarily due to an increase in fixed media costs as the Company expanded its network across new cities and media platforms over the year. The quarter-over-quarter increase in gross margin is a result of the Company's increased revenues combined with higher utilization rates and relatively stable fixed media costs as the Company did not enter any new cities during the second quarter.

Selling and marketing expenses were $6.7 million in the second quarter of 2009, an increase of 124.0% compared to $3.0 million in the second quarter of 2008, and an increase of 26.4% compared to $5.3 million in the first quarter of 2009. Selling and marketing expenses represented 21.7% of the Company's advertising service revenues in the second quarter of 2009 compared to 14.8% in the second quarter of 2008 and 19.4% in the first quarter of 2009. The increase in sales and marketing expenses is due to the increased sales and marketing efforts required to support VisionChina Media's enlarged revenue base, particularly as the Company's advertising clients have remained conservative in their advertising spending in the first half of 2009.

General and administrative expenses were $2.1 million in the second quarter of 2009, an increase of 115.0% compared to $1.0 million in the second quarter of 2008, and an increase of 42.6% compared to $1.5 million in the first quarter of 2009.

Losses from equity method investments related to the Company's nine joint ventures amounted to $0.23 million in the second quarter of 2009, compared to a loss of $0.17 million in the second quarter of 2008, and a loss of $0.36 million in the first quarter of 2009.

Operating profit was $7.4 million in the second quarter of 2009, a decrease of 5.4% from $7.8 million in the second quarter of 2008, and an increase of 19.7% from $6.1 million in the first quarter of 2009. The quarter-over-quarter increase in operating profit was primarily due to increased revenues as the advertising market has gradually improved over the course of 2009.

In the second quarter of 2009, the Company recorded a tax expense of $0.64 million representing an effective tax rate of 8.3%.

Net income attributable to VisionChina Media's shareholders was $7.1 million in the second quarter of 2009, a decrease of 16.7% from $8.5 million in the second quarter of 2008, and an increase of 5.5% from $6.7 million in the first quarter of 2009. Basic and diluted net income per share for the second quarter of 2009 were both $0.10. The Company's second quarter 2009 net income attributable to VisionChina Media's shareholders, excluding share-based compensation expenses and amortization of intangible assets (non-GAAP), was $8.9 million.

The total number of cities covered by VisionChina Media's advertising network stood at 18 as of June 30, 2009.

As of June 30, 2009, the Company's network had grown to include 82,349 total digital displays on buses, subway trains and platforms as well as other platforms, compared to 60,160 digital displays at the end of the second quarter of 2008 and 81,690 at the end of the first quarter of 2009.

As of June 30, 2009, the Company had 524 employees, compared to 502 employees as of March 31, 2009. Of the Company's total employees as of June 30, 2009, 337 employees were sales and marketing personnel, compared to 320 as of March 31, 2009.

As of June 30, 2009, the Company had cash and cash equivalents of $108.4 million compared to $122.9 million as of March 31, 2009. The decrease in cash and cash equivalents during the second quarter was primarily due to a $20.6 million consideration payment in relation to the Company's acquisition of six advertising businesses during 2008.

Any remaining consideration for these acquisitions in 2010 and 2011 will be based on the performance of the acquired businesses in 2009 and 2010. According to the related acquisition agreements, the maximum aggregate future cash consideration in 2010 and 2011 for the six advertising businesses for 2009 and 2010 performance combined is RMB474.5 million, or approximately US$69.4 million. The actual earn-out payments in 2010 and 2011 may be significantly lower than the maximum amount if the performance of the acquired businesses does not meet predetermined thresholds.

Other Recent Developments

On June 24, 2009, the Company welcomed Mr. Scott Chen as chief financial officer. Mr. Chen joined VisionChina Media from the investment banking division of Nomura where he served as an executive director and head of industry coverage for the Media sector. From 2002 to 2008, Mr. Chen worked at Lehman Brothers in Hong Kong where he started as a corporate finance generalist before shifting to the technology and media sectors. His investment banking experience spans equity, debt and M&A transactions for a variety of clients including outdoor media, online gaming, education and e-commerce companies. Prior to Lehman Brothers, Mr. Chen was a management consultant at Deloitte Consulting in Taipei, Taiwan from 1998 to 2000. He began his career at PricewaterhouseCoopers in its New York and San Francisco offices, where he worked as a management consultant from 1995 to 1998. Mr. Chen holds a Master of Business Administration with a major in finance from The Wharton School of the University of Pennsylvania as well as a Bachelor of Science in operations research and industrial engineering from Cornell University. Mr. Chen is based at the Company's headquarters in Shenzhen, China.

In April 2009, the Company expanded its exclusive rights to operate on the Guangzhou subway network. According to the terms of the agreement, the Company has increased its rights to include local Guangzhou based advertisers as well as national advertisers. This is significant because Guangzhou will host the 2010 Asian games.

Business Outlook

The rebound in the advertising sector that the Company had anticipated earlier this year has been slower than expected. This has resulted in a more challenging sales environment and has intensified competition within the industry. Therefore, the Company is revising full year guidance to more accurately and cautiously reflect estimates for the second half of 2009.

The Company estimates total revenues in the third quarter of 2009 to range from $30.7 million to $32.1 million. Third quarter 2009 net income attributable to VisionChina Media's shareholders excluding share-based compensation expenses and amortization of intangible assets (non-GAAP) is expected to be between $7.5 million and $8.3 million.

Accordingly, the Company is revising its estimates for the full year of 2009 and now expects total revenues to range from $121 million to $124 million. The Company expects net income attributable to VisionChina Media's shareholders for the full year of 2009, excluding share-based compensation expenses and amortization of intangible assets (non-GAAP), to be between $31.0 million and $33.0 million.

The Company bases these estimates on a foreign exchange rate of RMB6.840 per US$1.00.

The Company noted that its guidance is based on its current network of 18 cities that, as of the release date, have already been secured by exclusive contracts. If and when more cities are added, management's forecast will be impacted.

Conference Call Information

VisionChina's management will hold an earnings conference call at 8:00 p.m. U.S. Eastern Time on August 11, 2009 (8:00 a.m. Beijing/Hong Kong Time on August 12, 2009).

Dial-in details for the earnings conference call are as follows:

U.S. Toll Free: +1-800-706-7741

Hong Kong: +852-3002-1672

International: +1-617-614-3471

Passcode for all regions: VisionChina Earnings Call

A replay of the conference call may be accessed by phone at the following numbers until September 10, 2009.

U.S. Toll Free: +1-888-286-8010

International: +1-617-801-6888

Passcode: 62432099

Additionally, a live and archived webcast of this conference call will be available on the Investor Relations section of VisionChina Media's website at http://www.visionchina.cn .

About VisionChina Media Inc.

VisionChina Media Inc. (Nasdaq: VISN) operates an out-of-home advertising network on mass transportation systems, including buses and subways that reaches over 40 million viewers each day in China, according to CTR Market Research. As of June 30, 2009, VisionChina Media's advertising network included 82,349 digital television displays on mass transportation systems in 18 of China's economically prosperous cities, including Beijing, Guangzhou and Shenzhen. VisionChina Media has the ability to deliver real-time, location-specific broadcasting, including news, stock quotes, weather and traffic reports and other entertainment programming. For more information, please visit http://www.visionchina.cn .

Use of Non-GAAP Financial Measures

In addition to VisionChina Media's consolidated financial results under GAAP, the Company also provides non-GAAP financial measures, including non-GAAP net income, excluding non-cash share-based compensation and amortization of intangible assets. The company believes that the non-GAAP financial measures provide investors with another method of assessing VisionChina Media's operating results in a manner that is focused on the performance of its ongoing operations. Readers are cautioned not to view non-GAAP results on a stand-alone basis or as a substitute for results under GAAP, or as being comparable to results reported or forecasted by other companies. The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing the performance of VisionChina Media's liquidity and when planning and forecasting future periods.

Safe Harbor Statement

This press release contains forward-looking statements. These statements constitute "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the quotations from management in this press release contain forward-looking statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Further information regarding these and other risks is included in the Company's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

VISIONCHINA MEDIA INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(Amounts in U.S. dollars)

December

June 30, 2009 March 31, 2009 31, 2008

ASSETS (Unaudited) (Unaudited) (Note 1)

Current Assets:

Cash and cash equivalents 108,423,533 122,932,102 163,248,286

Accounts receivable, net 42,339,324 37,248,197 38,296,590

Amounts due from related parties 5,360,175 5,701,964 5,225,564

Prepaid expenses and other current

assets 12,755,064 12,726,636 9,431,279

Deferred tax assets 131,464 165,481 273,325

Total current assets 169,009,560 178,774,380 216,475,044

Non-current Assets:

Fixed assets, net 9,992,372 9,861,870 10,205,784

Investments under equity method 7,073,617 7,302,573 7,686,065

Other investments 2,268,619 2,268,354 2,276,034

Long-term prepayments and deposits 22,478,630 22,506,726 21,888,068

Intangible assets 12,607,368 13,296,440 14,034,343

Goodwill 56,938,990 48,084,947 21,074,229

Total non-current assets 111,359,596 103,320,910 77,164,523

TOTAL ASSETS 280,369,156 282,095,290 293,639,567

LIABILITIES AND EQUITY

Current Liabilities:

Accounts payable 1,797,645 878,636 1,237,262

Amounts due to related parties 917,542 948,297 786,284

Consideration payable 2,998,639 15,041,258 30,734,610

Income tax payable 981,573 272,390 39,209

Accrued expenses and other current

liabilities 8,082,401 6,530,471 9,507,341

Total current liabilities 14,777,800 23,671,052 42,304,706

Non-current Liabilities:

Consideration payable 5,182,838 4,878,372 2,776,173

Deferred tax liabilities 2,707,447 2,810,669 2,924,073

Total non-current liabilities 7,890,285 7,689,041 5,700,246

Total liabilities 22,668,085 31,360,093 48,004,952

Equity:

Common shares 7,155 7,148 7,182

Additional paid-in capital 189,687,145 189,812,306 190,694,719

Accumulated profits 57,294,128 50,217,901 43,509,296

Accumulated other comprehensive

income 10,224,042 10,184,971 10,862,017

Total VisionChina Media Inc.

shareholders' equity 257,212,470 250,222,326 245,073,214

Non-controlling interest 488,601 512,871 561,401

Total equity 257,701,071 250,735,197 245,634,615

TOTAL LIABILITIES AND EQUITY 280,369,156 282,095,290 293,639,567

Note 1: Information extracted from the audited financial statements

included in the 2008 Form 20-F of the Company filed with the

Securities and Exchange Commission on April 6, 2009.

VISIONCHINA MEDIA INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Amounts in thousand U.S. Dollars,

except number of shares and per share data)

For three months ended

June 30, March 31, June 30,

2009 2009 2008

(Unaudited) (Unaudited) (Unaudited)

Revenues:

Advertising service revenue 30,806 27,266 20,165

Advertising equipment revenue -- -- 124

Total revenues 30,806 27,266 20,289

Cost of revenues:

Advertising service cost -14,401 -13,978 -8,257

Advertising equipment cost -- -- -108

Total cost of revenues -14,401 -13,978 -8,365

Gross profit 16,405 13,288 11,924

Operating expenses:

Selling and marketing -6,692 -5,295 -2,987

General and administrative -2,131 -1,494 -991

Total operating expenses -8,823 -6,789 -3,978

Loss from equity method investees -230 -357 -173

Operating profit 7,352 6,142 7,773

Interest income 343 755 733

Other expenses -3 -- -2

Net income before income taxes 7,692 6,897 8,504

Income tax expenses -640 -237 -32

Net income 7,052 6,660 8,472

Net loss attributable to

non-controlling interest 24 49 22

Net income attributable to

VisionChina Media

Inc. shareholders 7,076 6,709 8,494

Net income attributable to

VisionChina Media Inc.

shareholders per share:

Basic 0.10 0.09 0.12

Diluted 0.10 0.09 0.12

Shares used in computation of net

income attributable to VisionChina

Media Inc. shareholders per share:

Basic 71,468,554 71,734,562 68,888,659

Diluted 72,383,487 72,808,512 72,115,604

Share-based compensation expenses

during the related periods

included in:

Cost of revenues -7 -10 -9

Selling and marketing expenses -988 -1,005 -347

General and administrative expenses -129 -116 -37

Total -1,124 -1,131 -393

Reconciliation from GAAP net

income attributable to VisionChina

Media Inc. shareholders to

Adjusted Non-GAAP net income

attributable to VisionChina Media

Inc. shareholders:

Net income attributable to

VisionChina Media Inc.

shareholders (GAAP) 7,076 6,709 8,494

Add back share-based compensation

expenses during the related

periods 1,124 1,131 393

Add back intangible assets

amortization expenses during

the related periods 689 690 341

Net income attributable to

VisionChina Media Inc.

shareholders (Non-GAAP) 8,889 8,530 9,228

For investor and media inquiries, please contact:

In China:

Mrs. Helen Plummer

Investor Relations Officer

VisionChina Media Inc.

Tel: +86-10-8418-7475

Email: helen.plummer@visionchina.cn

Mr. Derek Mitchell

Ogilvy Financial, Beijing

Tel: +86-10-8520-6284

Email: derek.mitchell@ogilvy.com

In the United States:

Ms. Jessica Barist Cohen

Ogilvy Financial, New York

Tel: +1-646-460-9989

Email: jessica.cohen@ogilvypr.com

Source: VisionChina Media Inc.
Related Stocks:
NASDAQ:VISN
Keywords: Advertising
collection