BEIJING, Sept. 13 /PRNewswire-Asia/ -- VisionChina Media Inc. ("VisionChina Media" or the "Company") (Nasdaq: VISN), one of China's largest out-of-home digital television advertising networks on mass transportation systems, today signed a memorandum of understanding with China Central Television (CCTV) to create a strategic promotional partnership that enables VisionChina Media to introduce its outdoor mobile TV advertising network to CCTV's sales and client systems and to conduct joint promotions with CCTV in its annual advertising sales and bidding event throughout the course of the partnership.
The partnership is expected to provide CCTV's clients with more extensive and comprehensive services by combining the advertising platforms of CCTV and VisionChina Media to create a specialized media operation model. The partnership will allow both parties to leverage their strengths and distinctive characteristics to seamlessly connect traditional TV and outdoor TV media while enhancing dissemination capabilities and broadening audience coverage. This is the first year CCTV has integrated external media resources into its annual advertising bidding process.
"This partnership will successfully pair two complementary media platforms and offer more effective and direct services to our clients," commented Mr. Haiming He, Director of CCTV's advertising center.
Mr. He also expressed the prospects of providing CCTV's advertising clients with diversified and integrated resources through CCTV's powerful media resource operating abilities.
Mr. Limin Li, VisionChina Media's chairman and chief executive officer, commented, "VisionChina Media is honored to partner with CCTV, China's flagship network with the strongest media and client resources in the nation's TV industry. The strategic cooperation with CCTV will enhance the competitive advantages of both VisionChina Media and CCTV within our respective markets. The joint promotional efforts will combine VisionChina Media's self-operated outdoor digital mobile TV advertising network with traditional television and create a seamless connection between daytime and evening TV for tens of millions of daily urban travelers."
About China Central Television
China Central Television (CCTV) is the national TV station of the People's Republic of China and it is one of China's most important news broadcast companies. CCTV has 21 public channels and 19 Pay TV channels in 6 different languages covering almost every aspect of the Chinese social life. In addition to its TV programs, CCTV has also built up a multi-media broadcasting platform and business operation, which includes movie production, newspapers, internet and IP TV. CCTV is making efforts to become a global media network with increased international influence. For more information, please visit http://english.cntv.cn/ .
About VisionChina Media Inc
VisionChina Media Inc. (Nasdaq: VISN) operates an out-of-home advertising network on mass transportation systems, including buses and subways, that reaches over 40 million viewers each day in China, according to CTR Market Research. As of June 30, 2010, VisionChina Media's advertising network included 125,269 digital television displays on mass transportation systems in 23 of China's economically prosperous cities, including Beijing, Shanghai, Guangzhou and Shenzhen. VisionChina Media has the ability to deliver real-time, location-specific broadcasting, including news, stock quotes, weather and traffic reports and other entertainment programming. For more information, please visit http://www.visionchina.cn .
Safe Harbor Statement
This press release contains forward-looking statements. These statements constitute "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the quotations from management in this press release contain forward-looking statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Further information regarding these and other risks is included in the Company's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.
For investor and media inquiries, please contact:
In China:
Mrs. Helen Plummer
Investor Relations Officer
VisionChina Media Inc.
Phone: +86-139-1167-2124
Email: helen.plummer@visionchina.cn
Mr. Colin Wang
Investor Relations Director
VisionChina Media Inc.
Phone: +86-135-1001-0107
Email: colin.wang@visionchina.cn
In the United States:
Ms. Jessica Barist Cohen
Ogilvy Financial, New York
Phone: +1-646-460-9989
Email: jessica.cohen@ogilvypr.com
