- Announces special initiatives for holiday season
HONG KONG, Dec. 18, 2013 /PRNewswire/ -- "While the holiday season is a time for celebration, it is also a period that brings additional financial pressures to families. With the Christmas, New Year and Chinese New Year holidays around the corner, Walmart is helping families in Asia celebrate worry-free, by offering festive promotions on hundreds of items in the season's most popular categories. This is made possible by our unshakable commitment to delivering on our mission, which is to save people money so they can live better," said Scott Price, President & CEO of Walmart Asia.
Walmart's Every Day Low Price (EDLP) strategy traces its origins back to Walmart founder Sam Walton, whose vision remains the driving force behind the company today. To deliver EDLP consistently, Walmart practices Every Day Low Cost (EDLC) across its operations worldwide. Walmart is running several product related initiatives in Asia that save costs and benefit local customers, including:
Guaranteed pricing
- Walmart China provides customers with guaranteed low prices through its Worry-Free and Ad Match pricing campaign. Under the Worry-Free program, thousands of popular and essential products are given price guarantees for a minimum of four weeks. If customers find a lower advertised price on an identical Worry-Free product, Walmart will match it. In addition, a campaign earlier this year allowed customers to cast their votes for the next round of Worry-Free products.
Holiday promotions
- This Christmas, Seiyu GK (Walmart Japan) is offering a special 30 cm mini Christmas tree and wreath (JPY 500 each) and wines (JPY 780 to JPY 3,180) imported from the company's global network. There will also be a selection of cakes developed by Walmart Japan's grocery team especially for female customers, including Mont-Blanc (JPY 198), Fruity Crepe (JPY 248) and Cafe Tiramisu (JPY 218).
- Walmart China will have exclusive gift-giving options during Chinese New Year, such as imported wines from France and Chile (RMB 99 for 3, RMB 38 each) and imported Meadow Fresh Milk 1L (RMB 12.8).
- Before Chinese New Year, 200 Walmart China stores will begin to offer free home delivery services within two kilometers for purchases of RMB 188 and above. Purchases less than RMB 188 can enjoy delivery for only RMB 5.
Private brands
- Walmart offers private brands in China, Japan and India to further the company's commitment to making quality products more accessible and affordable. The private brands offer the same quality as national brands but at a lower price. These private brands include Great Value, MAINSTAYS, SIMPLY BASIC, Member's Mark and Business Choice in China, Minasama-no-Osumitsuki and Kihon-no-ki in Japan, and Right Buy, Member's Mark and Bakers & Chefs in India, providing customers with savings of 10-40%. Walmart's private brand SKUs number 300 in Japan alone, across categories that include packaged food, beverages, dairy products.
Direct imports
- Walmart is committed to increasing direct imports through the company's global sourcing network to provide local customers with global branded imports at unbeatable prices. In early 2013, Seiyu GK (Walmart Japan) launched a selection of own-label ales from ASDA (Walmart U.K.). Priced at 298 Yen, ASDA's Extra Special Golden Ale became a hit with Japanese shoppers and reached second place on Seiyu's best-seller list. In total, approximately 75 ASDA private brand products are being exported to China and Japan, including confectionery, wine, beer and oil/seasoning.
"EDLP and EDLC will continue to play key roles in Walmart's 2014 efforts to bring value to customers in Asia," concluded Price.
