HANGZHOU, China, July 31, 2012 /PRNewswire-Asia/ -- It is now the time of e-commerce or no commerce. The internet has turned the world into a "global village" where e-commerce websites have become the major channel for trade. The global villagers are enterprises active on B2B websites, creating trendy forms of e-commerce.
There are 2 major models in the B2B (business-to-business) industry. One is vertical B2B online marketplaces. The other one is comprehensive B2B marketplaces, represented by Alibaba. As an important form of e-commerce, vertical B2B marketplaces are professional in regards to a specific industry and maintain accurate transmission channels. Their customers are relatively concentrated, but are limited in amount, which may lead to a narrow audience and make it difficult grow their business. Compared with vertical B2B, comprehensive B2B websites, with mass supply and demand information, have advantages on multi-industry, technology research and so on; however, they are insufficient in providing customer accuracy and industry service.
Enterprises are always in a dilemma choosing between vertical B2B and comprehensive B2B online marketplaces. How can these marketplaces integrate vertical B2B's professional accuracy with comprehensive B2B's wide coverage so as to equip B2B websites with dual advantages? One necessary solution is to combine the characteristics of vertical B2B with the characteristics of comprehensive B2B.
Some new emerging comprehensive B2B websites have taken the lead in the combination trial. Take Weiku.com for example, it holds the development strategy of "wide development, deep exploration", integrating the information resources of Hangzhou Weiku's well-developed vertical B2B marketplaces. On product ranking, Weiku.com adopts fair B2B in-station research for effective supply and demand information. In this way, search results on products are ranked fairly to offer users enterprises with integrity and high quality; on the distribution of buying leads, Weiku.com puts forward a limited distribution system, based on vertical B2B's professional selection of buying leads, reducing the competition among similar suppliers on the website, optimizing user experience and making buyers seek selling leads effectively.
Weiku.com's innovation integrates the advantages of both vertical B2B and comprehensive B2B websites, enhancing the quality of suppliers and interaction of different industries. In addition, such innovation sets a good example for building benign competition, improving user experience greatly.
Nowadays, the development of B2B industry keeps forging ahead. For better development, B2B online marketplaces should make continuous innovation, paying attention to user experience. The integration of vertical B2B into comprehensive B2B is just a beginning. It is believed that emerging websites, such as Weiku.com, will make the "global village" different.
