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Winner Medical Launches Its Own PurCotton® B2C Website

2010-09-30 18:13 965

Expects to draw wider customer attention and adoption

SHENZHEN, China, Sept. 30 /PRNewswire-Asia/ -- Winner Medical Group Inc. (Nasdaq: WWIN; "Winner Medical"), a leading manufacturer of medical dressings, medical disposables and non-woven PurCotton® materials for the medical and consumer products industries in China, today announced that it has launches its own PurCotton® Business-to-Customer (B2C) online store at www.purcotton.com.

Opening online stores and brick-and-mortar stores are the main distribution channels for promoting PurCotton® brand at current stage. In order to promote the online store and products, a range of promotional activities and online advertisements are launching. Winner Medical is adverting on some of China's most popular websites whose primary audience includes affluent females. In order to maximize customer attention, Winner Medical also plans to advertise on some widely used communication platforms such as Twitter and Blogs.

Mr. Jianquan Li, CEO and Chairman of Winner Medical, commented, "We are excited to launch our own B2C website. In addition to launching the PurCotton® website on Taobao.com and our own B2C website, we plan to cooperate with other online shopping mediums to maximize sales throughout China." Mr. Li continued, "In order to build a healthy and sustainable retail business, we slowed down the pace of chain stores opening, since we carefully evaluated all relevant operating and financial metrics, including store location and size, product packaging and pricing, brand image, customer service and marketing. After a quarter's evaluation, we developed clearer and more detailed operating and financial metrics which guided us to open two stores in Guangzhou, the capital city of Guangdong on September 18 and 23, 2010. We are confident in complementing our brick-and-mortar business with online distribution channels. We continue to add talent across all aspects of the business, including store management, brand building, retailing and e-commerce." Mr. Li concluded, "Our brand position is 'Healthy, comfortable and eco-friendly'. Our product position is 'medical grade personal care pure cotton products touch each inch of your skin'. We endeavor to promote the medical grade personal care pure cotton products to millions of mid/high-end customers and families by transmitting the concept of health and environmental protection."

About Winner Medical

Winner Medical is a leading manufacturer and the largest exporter by volume in the medical dressing industry in China. Headquartered in Shenzhen, the Company has eight wholly owned operating subsidiaries and four joint ventures with over 5,000 employees. The Company engages in the manufacturing, sale, research and development of medical care products, wound care products, home care products and PurCotton® products, a non-woven fabric made from 100% natural cotton. The products are sold worldwide, with Europe, the United States, China and Japan serving as the top four markets. The Company currently holds more than sixty patents and patent applications for various products and manufacturing processes and is one of the few Chinese companies licensed by the U.S. Food and Drug Administration (FDA) to ship finished, sterilized products directly to the United States market. To learn more about Winner Medical, please visit Winner Medical's web site at: http://ir.winnermedical.com

Forward-Looking Statements

This press release contains certain statements that may include "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of historical fact included herein, are "forward-looking statements" including statements regarding Winner Medical and its subsidiary companies' business strategy, plans and objectives and statements of non-historical information. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions and involve known and unknown risks and uncertainties. Although Winner Medical believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Winner Medical's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in Winner Medical's periodic reports that are filed with and available from the Securities and Exchange Commission. All forward-looking statements attributable to Winner Medical or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, Winner Medical does not assume a duty to update these forward-looking statements.

For more information, please contact:
 
Company:
 Peng Zhai
 Investor Relations Manager
 Winner Medical Group Inc.
 Tel: +86-755-2806-6858
 +86-755-2813-8888 x691
 Email: investors@winnermedical.com
 Web: http://ir.winnermedical.com
 
Investors:
 Scott Powell
 HC International, Inc.
 Tel: +1-917-721-9480
 Email: scott.powell@hcinternational.net
 Web: http://www.hcinternational.net
 

Source: Winner Medical Group Inc.
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