Youku Extends Premium Content Partnership with CCTV-6 Movie Site Inc.
2012-02-22 21:00 967

BEIJING, February 22, 2012 /PRNewswire-Asia/ -- Youku Inc. (NYSE: YOKU), China's leading Internet television company (the "Company"), announced today that it had signed an agreement to extend its successful partnership with, a leading online movie site wholly owned by China Central Television's CCTV-6. Under the one-year agreement, effective March 1, 2012, Youku will offer on-demand viewing for movie titles to which holds exclusive online distribution rights during 2012, including new films such as Wind Seeker.

Developed and wholly owned by CCTV-6, China's only nationwide dedicated movie channel, is one of the country's leading purchasers of online movie distribution rights. Youku first partnered with in early 2011 for on-demand viewings of Let the Bullets Fly, a Chinese box office record breaker directed by Jiang Wen. Youku accounted for two-thirds of total on-demand video orders for the film.

The new agreement will give Youku access to all new movie titles for which has purchased exclusive online distribution rights. Films will typically become available for on-demand viewing within 45 days of the end of their theatrical run, which typically lasts 30 days.

"We are pleased to continue the successes of our previous partnership with Youku," said Xiaojie Liu,'s General Manager of Business Value-Added Department. "With this expanded partnership, we have great hopes for establishing the online on-demand paid viewing window as a key of the industry distribution chain."

"Our internal data shows that a fast growing number of Youku users are willing to pay for convenience and quality in online film viewing," said Huilong Zhu, Vice president of Movie Operations and Corporate Development from Youku. "Whether for top domestic films or major international pictures, we believe that our partnership with will potentially benefit millions of movie lovers and China's fast-developing film industry."

Youku Premium, Youku's on-demand platform, offers high-quality licensed content from major production houses and distribution agencies, including Warner Bros, Paramount, and 20th Century Fox. Since launching in beta a year ago, Youku Premium has processed more than 1 million paid orders, which includes both pay-per-view and subscription orders.

About Youku

Youku Inc. is China's leading Internet television company. Our Internet television platform enables users to search, view and share high-quality video content quickly and easily across multiple devices. Youku, which stands for "what's best and what's cool" in Chinese, is the most recognized online video brand in China. Youku's American depositary shares, each representing 18 of our Class A ordinary shares, are traded on NYSE under the symbol "YOKU".

For more information, please contact:

Jean Shao (English)

Director, International Communications

Youku Inc.

Tel: +86-10-5885-1881 x7128

Source: Inc.
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