HONG KONG, Sept. 29, 2015 /PRNewswire/ -- Prophet, a global brand and marketing consultancy, today announced that Young Kim has joined its Hong Kong office as Partner, Creative Director. Prior to Prophet, Young was the Executive Creative Director (ECD) of FutureBrand. In her new role at Prophet, Young will help Prophet build and lead the creative team in implementing brilliant creative solutions for all clients.
As a next generation consultancy, Prophet fuses insights, strategy, creativity and imagination to help clients create better ways to grow. In pursuit of these goals, Prophet has been building a team of branding and creativity experts such as Young to strengthen its competitive advantages in the Asia Pacific region and help its clients deliver more engaging customer experiences.
"Young brings to our team in Asia the perfect combination of amazing creative thinking with a thoughtful and smart strategic approach. We are very excited to have Young join our team and are looking forward to working with her to grow our creative capabilities in Asia," said Andres Nichols, Prophet's Global Executive Creative Director.
Young's work in New York, London, and Hong Kong has spanned large scale global branding programs to niche identity systems for corporate, consumer, cultural and institutional clients such as Swire, Hong Kong Arts Centre, Bhutan, Motorola, SAP, Pfizer, American Express and the King Abdul Aziz Center for World Culture. Working across print, digital and environmental media, Young aims to communicate a clear and powerful idea, and collaborates closely with other disciplines to curate holistic brand experiences.
"I am very excited to join Prophet," said Young, "and delighted to have the opportunity to work in the space where brand, design and strategy meet the real world and we can raise the bar on execution. Asia is becoming a mature market and brands in the region need to become more mature as well."
Young also has a passion for cause branding, and oversaw creative work for Siegel + Gale's CSR program to support social entrepreneurs who want to solve some of the world's most challenging problems. She has received awards from the AIGA, American Identity, Brand-New, Rebrand 100, Identity works and The Global Awards. Her work has been exhibited and published at the Walker Art Center, Cooper-Hewitt National Design Museum, Phaidon Press, Graphis, and Brand Identity Essentials.
"We're excited to welcome Young to Prophet; her global and Asia creative expertise complements our existing strengths in brand strategy and design," said Jay Milliken, Senior Partner of Prophet Hong Kong. "We are seeing unprecedented demand from our Asian clients for pragmatic, effective strategies that incorporate strategic thinking and creative execution, and we believe that having Young on board will definitely help us achieve an even better combination of strategy and creativity, planning and execution."
Young holds a BFA in communication design from the School of Visual Arts in New York, and a BA from Smith College in Massachusetts.
About Prophet
Prophet is a next generation consultancy that fuses insights, strategy, creativity and imagination to help clients create better ways to grow. We uncover deeper customer insights, build stronger brand relevance and deliver engaging customer experiences for some of the world's most successful companies such as BMW, Cisco, Electrolux, GE, Johnson & Johnson, McDonald's, Siemens, UBS and Zurich Financial. Our 300+ experts in marketing, innovation, digital and design help companies bridge the gap between strategy and execution to drive real market impact.
Prophet's Asia Pacific headquarters in Hong Kong opened in 2010. Located in the St John's Building, Central, Prophet's Hong Kong office is home to a 20 strong team of strategists, designers and creative consultants who come from a diverse mix of consulting backgrounds, countries and cultures.
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