Zebra Technologies Announces Expansion Plans in Asia-Pacific

Zebra Technologies
2007-02-28 15:21 775

Leading Thermal Printer Brand Sees Great Growth Potential in the Region

Plans to Increase Business Alliances

SINGAPORE, Feb. 28 /Xinhua-PRNewswire/ -- Zebra Technologies (Nasdaq: ZBRA), a top global provider of specialty printing solutions, is set for rapid expansion in Asia-Pacific in order to capitalize on growing regional opportunities and the company's continued success in the United States.

Currently, the Asia-Pacific market makes up almost 9 percent of Zebra Technologies' business, and the company has exciting outward expansion plans to increase this figure. Globally, Zebra Technologies also recorded a 16% sales increase in the fourth quarter of 2006 to reach US$759 million in annual sales.

As part of its growth strategy, Zebra Technologies has recently expanded its Singapore office, moving from its old premises at Hudson TechnoCentre to a more central and larger location at Robinson Road in the heart of Singapore's business district. With the capacity to staff 50 percent more personnel than before, this new office serves as the regional headquarters for Zebra Technologies in Asia-Pacific, reflecting the company's increasing emphasis on the region.

Heading the regional team is Vice President and Managing Director of Asia-Pacific, Andrew Tay, who previously served as Regional Director of Asean / Korea in Symbol Technologies and Regional Director of Cisco-Linksys Asia.

"The printer solutions market in Asia-Pacific is growing. As a leading printer brand, we want to leverage on the market opportunities to develop and implement sales and marketing strategies. Our main target areas are the retail, healthcare and travel industries, while we foresee that the largest growth in the region will come from Southeast Asia and China," says Andrew.

To facilitate Zebra Technologies' growth, building new partnerships in Asia-Pacific will be a key element of the company's strategy. "Going forward, we have plans to launch a regional channel partner program to enhance our position and network in the region. By collaborating with partners in various vertical channels, we can work together to achieve our business goals," says Andrew.

About Zebra Technologies

Zebra Technologies Corporation (Nasdaq: ZBRA) delivers innovative and reliable on-demand printing solutions for business improvement and security applications in 100 countries around the world. More than 90 percent of Fortune 500 and Global 2000 companies use Zebra(R)-brand printers. A broad range of applications benefit from Zebra-brand thermal bar code, "smart" label and receipt printers, and plastic card printers, resulting in enhanced security, increased productivity, improved quality, lower costs, and better customer service. The company has sold more than five million printers, including RFID and wireless mobile solutions, as well as ZebraDesigner software, ZebraLink connectivity solutions, Genuine Zebra printing supplies and ZebraCare services. Information about Zebra specialty printing solutions is at .

Media Contacts

Chew Chien Way

Tel: +65-6253-3193 / 9830-4491


Source: Zebra Technologies
Keywords: Food/Beverages