omniture

Zorpia India: Fastest Growing Social Network 2009-2010

Zorpia
2011-02-24 12:49 2496

Website: http://in.zorpia.com

HONG KONG, Feb. 24, 2011 /PRNewswire-Asia/ -- Figures have been released by Business Today India, naming Zorpia as the growth leader in the Indian market, gaining 261% year on year 2009-10 (354K to 1,277K unique visits) more than doubling its previous market share and still going strong.

Zorpia's growth in India has been a major factor in reaching a major membership milestone: 20,000,000 registered members globally (~7,000,000 in India).

Hong Kong-based Zorpia.com has been a quiet yet strong player in the social networking genre, started in 2003 by US educated local entrepreneur Jeffrey Ng explaining, "Our focus is making 'A World of New Friends', rather than just connecting with those friends you already know."

Jeffrey says of the latest announcement, "These statistics emphasize the impact of emerging markets as a social networking site (SNS) gold-mine, as many SNSs are hemorrhaging traffic and struggling to stay relevant in established markets." Large and small, international and domestic SNSs are racing to get their share of Indian consumers, particularly on mobile platforms with over 600 million users.

The success story of Zorpia has been interesting, with booming sign-ups in the Middle East, China, the Philippines, a jump in US registrations year on year, traffic surges in the UK and of course stellar growth in India. Zorpia also experienced a 154% growth from June '09 to Dec'10, from 5.1 million to now over 13 million unique visitors per month globally.

Many sites have tried their hand at social networking with varying success; however Zorpia has stood out from the crowd with their features to match up users, and a recent beta feature that actively recommends new friends, the ability to search for friends based on common interest, recommendations of groups, potential friends and more.

This quiet achiever is about to get noisy, as Zorpia heats up in 2011.

Zorpia HQ

Notes to Editors:

  • An entirely privately funded venture with 30 staff.
  • Representative staff located in Hong Kong, mainland China, Philippines, USA, India, Australia, Egypt, and Romania.
  • At time of release Zorpia population = 21,113,608 registered active users.
  • Zorpia CEO Jeffrey Ng will be attending SXSW Interactive in March for the first time to achieve greater brand awareness and meet potential future business partners.
  • 2nd Quarter 2011 roll out of Z3.0: new user interface and image overhaul.
Source: Zorpia
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