- KUSO videos to promote VTC educational institute in Hong Kong
Hong Kong, April 29 /PRNewswire-Asia/ -- 'Dream's bond' - a gang of 4 - has attracted over 600K hits online. It has showcased the habit of social communication among Hong Kong users, and explored how far the interactive social media and viral marketing can go to fulfill the VTC's recent promotion campaign.
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The 'Dream's bond' starred in a series of 5 highly ranked viral videos (http://www.youtube.com/user/FTorres1981 ), followed by an interactive personalized video (pVideo) (http://dreamsbond.vtc.edu.hk ) from the Vocational Training Council (VTC) -- launched by stages online from February to April.
Focus Imaging, a digital marketing agency, created this viral marketing campaign titled 'Dream's Bond' for VTC. It worked with a group of VTC graduates to promote the idea of 'pursuing dreams for a brighter future' together. The campaign purposed to redefine VTC's image as a preferred educational institute.
In four weeks, the campaign has captured over 600,000 views and drawn more than 5,000 fans to the VTC's Facebook page (http://www.facebook.com/vwavwa ) from original 800 members; and attracted close to 1,200 subscribers to their YouTube Channels. The 'Power Rangers' and the 'Avatar' are the two most popular videos in the series, and have been widely shared through social media with over 170,000 and 130,000 views respectively.
The 'Dream's bond' is specially formed by 4 hot-blooded youngsters for VTC's campaign as the iconic characters. In the first video 'Power Rangers', they featured as superheroes costumed in Red, Yellow, Blue, Pink and Black, to complete missions and help people around the streets in Causeway Bay. In another video 'Avatar', they dressed up as Navis to create laughter and play with passersby in Mongkok.
Actually, VTC has created a virtual ambassador called VWA to represent their institute in early years. In order to further strengthen the brand image and target at the young students, a concept of 'VWA & Friends' has brought up in this campaign. 'Dream's Bond' is designed as iconic character which is better representing the youths in 90's. This team successful gained popularity among the young targets because the way 'Dream's Bond' act and talk fits well with the youths at the same age group.
The VTC's Facebook fanspage has also conducted an ideal interactive platform between VTC and its targets. After the campaign has launched, more youths have joined as fans and inquired about VTC and its relative courses. Members of the fanspage said they want to involve and join the 'Dream's bond' team. It provides a powerful channel for VTC to keep connecting with the targets. Members frequently revisit the page and check for any coming events from VTC.
'Dream's bond' is a successful viral campaign which reached out to the target audience (i.e. young aged group especially the F5 & F7 students), encouraged user-engagement and user-involvement through sharing videos and web links as well as submitting comments. The Internet users are no longer just searching and consuming information online for personal purposes, but actively participating on social media.
From the results, 'Dream's bond' has received over thousands positive comments at YouTube and Facebook, saying the videos are creative and jokey. People commented that 'HK needs more creativity and humor! Good Work!' and they 'looked forward to more works from dream's bond'. 'Dream's bond' is popular among the youths because they are hilarious and enthusiastic, providing support and arousing morale to HK people.
In addition, the viral campaign has gained a wide media coverage from many traditional media such as radio (e.g. RTHK, CRHK), newspaper (e.g. Apple Daily, Sing Tao Daily, Ming Pao and Oriental Daily) and magazines (e.g. Face, Next Magazine, Yes! and East Touch).
By this successful experience, new viral campaign titled 'Dream's bond' will continue to run soon for the upcoming VTC's projects.
About pVideo
Personalized Video (pVideo) is a highly interactive online video. Variable Data Publishing (VDP) (http://www.focus-vdp.com ) automates and generates customized video for every user on-the-fly. The moving images inside are variable and customized to each user based on data such as name, photo, and personal messages submitted, making the user more engaged to the video. It helps attract user's attention and reinforce viral marketing effect with VDP products including Direct Mailing (DM), Electronic Direct Mail (eDM), Personalized URL (pURL), and Personalized Game (pGame); for data-driven and one-to-one marketing.
About Focus Imaging
Focus Imaging is a digital marketing agency based in Hong Kong, providing total digital marketing, branding and integrated solutions supported by its experiences, resources and research & development. It specializes in communications services ranging from interactive media, viral marketing, loyalty programs, pVideo campaign, and integrated one-to-one marketing. Other services include email marketing, search marketing, and mobile marketing with Augmented Reality (AR). It has been expanding its geographical coverage including markets in the Greater China and the Asian regions. Welcome to visit http://www.focus-global.com for more details.
For Media Contact:
Carol Lui
Marketing Communications Officer
Focus Imaging Limited
Tel: +852-3622-5233
Email: carollui@focus-global.com
