LOS ANGELES COUNTY and ORANGE COUNTY, Calif., Dec. 11 /PRNewswire-Asia/ -- The Chinese economy continues to evolve and as a result, the surge of the "Chinese Elite" is captivating the world's attention. To entice Chinese visitors, tourism-marketing bureaus worldwide are increasing their China promotional budget. To succeed, bureaus must use its limited resources wisely by deploying a new kind of marketing tool to target this unique demographic.
(Logo: http://www.prnasia.com/sa/2008/12/200812110118.jpg )
(Photo: http://www.prnasia.com/sa/2008/12/200812101530.jpg )
(Photo: http://www.prnasia.com/sa/2008/12/200812101533.jpg )
(Video: http://www.prnasia.com/sa/2008/12/20081211093238.flv )
"Southern California Welcomes You" is a joint effort between several key Southern California tourism bureaus including Santa Monica Convention and Visitors Bureau, West Hollywood Marketing & Visitors Bureau, Buena Park Conference & Visitors Office, Anaheim Orange County Visitor & Convention Bureau, South Coast Plaza and Laguna Beach Visitors & Conference Bureau.
Produced in Chinese by an American producer and crew; "Southern California Welcomes You" is a culmination of years of studying Chinese consumer cultural behavior focused on Western products. The Chinese-speaking Anglo American host will be sure to surprise and please Chinese travelers.
"Southern California Welcomes You" is a new and refreshing tool in tourism marketing.
For additional travel information on all featured tourism destinations, please contact:
WEST HOLLYWOOD MARKETING & VISITORS BUREAU
Mr. Bill Hynes
Executive Vice President, Sales and Marketing
Email: Hynes@visitwesthollywood.com
SANTA MONICA CONVENTION & VISITORS BUREAU
Ms. Kim Baker
Marketing Director
Email: kbaker@santamonica.com
BUENA PARK CONFERENCE & VISITORS OFFICE
Ms. Pattie Davidson
Managing Director
Email: tourbp@buenapark.com
ANAHEIM VISITOR & CONVENTION BUREAU
Ms. Ann Gallaugher
Vice President, Tourism Development
Email: agallaugher@anaheimoc.org
SOUTHCOAST PLAZA
Mr. Werner Escher
Executive Director of International and Domestic Marketing
Email: escherw@southcoastplaza.com
LAGUNA BEACH VISITORS & CONFERENCE BUREAU
Ms. Judith Bijlani
Executive Director
Email: judyb@lagunabeachinfo.com
SOURCE WEST HOLLYWOOD MARKETING & VISITORS BUREAU; SANTA MONICA CONVENTION & VISITORS BUREAU; BUENA PARK CONFERENCE & VISITORS OFFICE; ANAHEIM VISITOR & CONVENTION BUREAU; SOUTHCOAST PLAZA; LAGUNA BEACH VISITORS & CONFERENCE BUREAU
