Ad Age Ranks Epsilon #1 US Agency from All Disciplines

2012-05-03 11:00 1983

Agency Report 2012 Names Epsilon #1 US CRM/Direct Marketing Agency, #2 World CRM/Direct Marketing Agency, #10 World Agency Company and #9 US Digital Agency

HONG KONG, May 3, 2012 /PRNewswire-Asia/ -- Epsilon announced that the 68th Annual Ad Age Agency Report has ranked the agency number one Agency from All Disciplines in the U.S.

Founded in 1969, Epsilon has grown rapidly in the U.S. and abroad, working with over 2,000 global clients and employing over 3,500 associates in 37 offices worldwide. Epsilon reported US$847 million annual worldwide revenue in 2011, bolstered by the acquisition of Aspen Marketing Services announced in April 2011. Epsilon provides a full portfolio of end-to-end, integrated solutions leveraging strategic insights, analytics, digital and database marketing technologies and rich transactional and demographic marketing data.

"We are extremely proud of this recognition and our ability to achieve growth and drive results for our clients around the world. Our team is focused on expanding our end-to-end offering to meet the needs of global marketers and directly connect brands with consumers both online and offline," said Bryan Kennedy, CEO of Epsilon. "We have invested heavily in our technology, data, people and solutions to be the best partner for brands and drive measurable outcomes for clients."

Epsilon ranked high across a number of categories in the report, including:

  • #1 U.S. Agency From All Disciplines
  • #1 U.S. CRM/Direct Marketing Agency
  • #2 World CRM/Direct Marketing Agency
  • #9 U.S. Digital Agency
  • #10 World Agency Company
  • #38 U.S. Promotion Agency

The Ad Age Agency report is the publication's annual ranking and analysis of advertising and marketing services agencies. The report, which ranks agencies based on the previous year's revenue, has been published every year since 1945.

About Epsilon International

Epsilon International is the industry's leading marketing services company, with a broad array of data-driven, multi-channel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Epsilon works with many of the most-recognised brands in the world. Services include strategic consulting, acquisition and customer database technologies, email marketing and analytic services, predictive modelling, loyalty management, and direct and digital agency services.

With local offices in Australia, mainland China, Hong Kong, India, Japan, Singapore, U.K., France and Germany, Epsilon International is an operating unit of Epsilon. Founded in 1969, Epsilon is headquartered in Dallas, USA and comprises three major business services groups: Marketing Technology, Aspen, and Epsilon Targeting data services. Epsilon is the world's largest permission-based email marketing provider.

Epsilon is an Alliance Data Company (NYSE: ADS). For more information about Epsilon's marketing solutions in Asia Pacific, visit or email to

Media Contact:

Regina Leung
Epsilon International

Source: Epsilon International