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ad:tech Singapore 2012 Poised to be the Largest Ever

2012-06-07 15:58 1770

SINGAPORE, June 7, 2012 /PRNewswire-Asia/ -- With ad:tech Singapore 2012 kicking off in less than a week, dmg :: events today announced some of the highlights of this year's conference. ad:tech Singapore brings together the best and brightest minds from the digital marketing industry across the region and this year's programme is poised to be the best so far.

The theme for this year's event is "Driving Asia's Digital Development", and it focuses on how businesses can best engage and interact with the proliferating online population in the region. With this objective, the event offers attendees the chance to walk away with actionable insights that can be applied to the day-to-day life of a digital marketer.

"Attendance is expected to exceed 2,000, with a substantial increase in international visitors and the show floor will host twice the number of exhibitors compared to 2011," said Paul Beckley, Vice President, ad:tech Singapore. "We look forward to accommodating the largest gathering of digital elites here in Singapore and providing a central platform for the exchange of knowledge and best practices."

The two-day conference will also feature seven keynote presentations and 36 breakout sessions, featuring top industry leaders including:

Keynote Speakers

  • Dr Jeffrey Cole, Director, Centre of the Digital Future, USC  Annenberg School
  • Michael Lazerow, CEO & Founder, Buddy Media
  • Greg Dale, COO, comScore Inc.
  • Cliff Rosenberg, Managing Director, Australia & Southeast Asia, LinkedIn

Brand Case Study Presentation

  • Leonardo O'Grady, Director ASEAN Integrated Marketing and Communications, Coca-cola
  • Mandeep Grover, Regional Marketing Director, Acclarent, Johnson & Johnson Medical Asia Pacific
  • Suryakant Pandey, Director, Biscuits, Asia Pacific, Kraft Foods Inc
  • Rudi Ramin, Regional Manager, Biscuits, Asia Pacific, Kraft Foods Asia Pacific
  • Ajit Sivadasan, VP/GM Global Web Sales and Marketing, Lenovo
  • B Karthik, Head of the Mahindra Brand Council, Mahindra Group

Special Events

LinkedIn will be hosting two seminars focusing on advertising opportunities (from display to the new follower ecosystem), and leveraging the LinkedIn platform to be more productive and successful as a community member.

Blugrapes will be conducting a complimentary educational workshop "All Things Social", which will focus on how to create and sustain a community on social media that will boost marketing initiatives. 

SingTel will host a workshop concentrating on the usage of online videos, mobile and in-app advertising as powerful digital marketing tools.

For the first time, e2i (Employment and Employability Institute) will host a job matching session for digital media employers to meet potential candidates face-to-face.  To date, 8 employers are offering vacancies for exciting careers from account management (digital marketing) to game programming (interactive advertising). 

Mr Gilbert Tan, Acting CEO of e2i, said, "With digital advertising fast becoming 'mainstream', and spending on interactive media gaining momentum, e2i wants to assist local practitioners gear up for this trend through networking sessions, deepening their competencies, and connecting them these new job opportunities."

A detailed agenda of the conference can be found here.

For more information, please visit www.ad-tech.com/singapore.

About ad:tech

ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, London, Singapore, Tokyo, New Delhi, Melbourne and Sydney. ad:tech is produced by dmg :: events, based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg :: events

dmg :: events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk), one of the largest media companies in the United Kingdom. dmg :: events was founded in 1989 and in more than 20 years has managed Exhibitions, Conferences and online platforms for many industries in up to 25 countries. Additional information on dmg::events can be found at http://dmgevents.asia/. As a member of the FTSE 250, DMGT is ranked as one of Britain's largest companies listed on the London Stock Exchange.

For More Information, please contact:

Sarah Ang
dmg events Asia Pacific Pte Ltd
Email: sarahang@dmgevents.com
Tel: +65-6513-0611

Iris Leong
Bite Communications for ad:tech
Email: iris.leong@bitecommunications.com 
Tel: +65-6323-7377

Source: ad:tech Singapore 2012
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