BARCELONA, Spain, Feb. 24, 2014 /PRNewswire/ --
Insights will enable Airtel Africa create tailored travel and roaming experiences for customers
Bharti Airtel ("Airtel"), a leading telecommunications services provider with operations in 20 countries across Asia and Africa and Mobileum, Inc. (formerly known as Roamware), a leading Telco Big Data Analytics company have announced the start of an innovative Analytics project which will enable a deeper understanding of their customer's travel intentions, travel patterns and service usage habits while traveling. This will help Airtel create a more enjoyable travel and roaming experience for Airtel's customers.
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Mobileum will analyze Airtel Africa customer, network and commercial data to generate innovative insights on Airtel Africa's traveling customer population like travel prediction, roamer detection and roamer segmentation, amongst others. These insights will enable Airtel Africa to create tailored travel and roaming experiences for their customers. Airtel Africa operates in 17 countries across Africa with a customer base of over 68 million across Africa. Mobileum is a strategic partner to Airtel and has roaming solutions already installed in Airtel's operations across Africa and Asia.
"Airtel is strongly invested in harnessing the power of technology to provide our customers with a better roaming experience. Analytics will help us use the data that we have on our customers, networks and operations to provide us with deeper insights on how we are running our business and how our customers are using our services to help us serve our roaming clients better.", said Andre Beyers, Chief Marketing Officer, Airtel Africa.
"Airtel is a globally renowned operator and an early adopter of innovative technologies and business models. It is a privilege to work with them on Telco Big Data Analytics. We have provided a variety of innovative roaming solutions to Airtel and are best placed to help the Group leverage the power of data in their networks with our innovative Wisdom generating analytics portfolio. We look forward to starting a new chapter in our engagement with Airtel Africa with Telco Big Data Analytics", said Ori Sasson, Chairman & CEO, Mobileum Inc.
