SHANGHAI, July 15, 2013 /PRNewswire/ -- HFG CHINA,engaged as exclusive financial advisor, recently closed another round of private placement financing worth RMB40 million for Xinlv Cattle. With the first round of RMB30 million financing in July 2012 invested by Xinlan Jujun, a HFG CHINA's subordinate fund, Xinlv Cattle has finished three rounds of private placement worth totally RMB100 million with the help of HFG CHINA.
As a vertical integrated beef producer, Xinlv Cattle main business scope includes cattle raising, slaughtering as well as distributing. With years of relevant industrial experience, the shareholders and manegement team have accummulated steady bases of upstream cattle resources and downstream distribution channels all over the country. These steady bases, along with the unique geographic advantages owned by Xinlv, gifted the company with strong potential compatitiveness among the industry. The company mainly deals with the distribution of branded frozen beef and beefsteak products. With the contributions of three rounds of private placement financing, Xinlv has advanced and expanded greatly in the past two years. In Shandong Province, where the company is based, Xinlv`s products entered 80% of supermarkets and shopping malls, thus became top beef brand in Shandong. Meanwhile, in eastern China, which is an important battlefield for beef dealers, Xinlv's products also covered nearly all major cities, and became one of the main beef suppliers of Walmart as well as the exclusive beef supplier of Tesco. Since 2013, Xinlv Cattle has been further expanding its distribution network to northeastern and southern China and to achieve the goal to be the top beef brand in China in the next 3-5 years.
"Successful binding with the capital market greatly improved Xinlv's development and will help Xinlv build its leadership in China's beef market. We're confident that Xinlv will become the top beef brand in China in the near future," said Si Chen, Board Chairman of Xinlv. "We find Xinlv's business model very promising and we also highly value the professionalism of Xinlv`s founder and management team. Within the year our capital is injected, the company developed rapidly. By further introducing fine capital, we are confident to build Xinlv a leading beef brand in China,"said Angela Chen, Managing Partner of HFG CHINA.
HFG CHINA is a leading financial advisory firm that provides comprehensive financial services to high-growth Chinese enterprises, including IPO and pre-IPO advisory, private placement advisory, M&A advisory as well as cross-border integration management services. Founded in 2003, HFG CHINA has grown into an elite team with over 40 financial experts and professionals who have in-depth knowledge and understanding of global capital markets as well as the financing demands of local Chinese companies. Focus industries of HFG CHINA includes manufacturing, healthcare, consumer products, agriculture, renewable/clean tech, tourism, auto parts, etc.
HFG CHINA
Cathy Liang
PA to Managing Partner
F11, HSBC Building, Shanghai ifc, No.8 Century Aveune, Shanghai, China
200120
Tel: +86-21-50120990 Ext.181
Email：cathy.liang@hfgchina.com
www.hfgchina.com
