Aussie collaboration tool Hassl US debut at Forbes U30

2018-10-09 20:00 429

MELBOURNE, Australia, Oct. 9, 2018 /PRNewswire/ -- Work collaboration web app Hassl launched in the US last week at Forbes U30 Summit, offering all beta users free access. Taking on the likes of Trello and Asana, Hassl is looking to reinvent the way businesses collaborate. The team from Melbourne, Australia were chosen from a pool of 3,000 applicants to exhibit the SaaS product in Boston. Leveraging Forbes' social reach of 1.2 billion, Hassl, an independently run company, has officially taken on the Bay area project management giants.

Hassl founders Mitch Furlong, Lauren Crystal and James Lim in Melbourne, Australia.
Hassl founders Mitch Furlong, Lauren Crystal and James Lim in Melbourne, Australia.

Hassl was born out of frustration by the founders of digital agency Your Creative. With the belief that there was a better design solution to managing teams and projects, they spent 2 years building and perfecting the web app in private alpha. The tool fosters a truly collaborative and hassle-free work environment by removing the need for integrations, combining the core functionality of project management, file sharing, and real-time messaging. It also offers other practical features such as note taking, to-do lists and dynamic links that other platforms lack, with an extremely slick user experience.

Beyond the user-friendly platform, Hassl wants to offer more value to business strategy through big data analysis, implementing a data strategy where labelled data isn't an afterthought but at the forefront. Says Mitch Furlong, "Data is the new soil - Hassl will lay the foundations for business's data strategies, ready to be analysed by analysts or an algorithm."

As well as free beta accounts, the team's philosophy 'Question Everything' was shared at Forbes through a 'Cards Against Humanity' - like card game, distributed in the 1000's to attendees.

Co-founder Lauren Crystal says, "We're a company based on an ideal - that work can be designed better. Our team of designers and engineers have spent the last two years questioning our own work habits to create a stress-less business. Our card game gets both businesses and individuals thinking about how they really want to work."

Speaking of Forbes, Co-Founder Mitch Furlong says, "The reaction has been amazing. We've found teams just like ours - fed up of clunky user experiences and endless integrations - in a diverse range of industries. We introduced 300 new teams to Hassl with organisations ranging from sizes 2 to 1,000. They're not just from the USA, we've got new users from Africa, India, UK and South America. The aim is to teams of Hasslers on every continent by January."

Hassl is currently in beta until February 2019, offering forever-free standard accounts to all registrants. An iOS/Android app will launch at Web Summit in Lisbon next month.

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Source: Hassl