Chanson International Holding Announces First Half of Fiscal Year 2023 Financial Results

URUMQI, China, Oct. 6, 2023 /PRNewswire/ -- Chanson International Holding (Nasdaq: CHSN) (the "Company" or "Chanson"), a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States, today announced its unaudited financial results for the six months ended June 30, 2023.

Mr. Gang Li, Chairman of the Board of Directors and Chief Executive Officer of the Company, commented, "We are pleased to announce our financial performance for the first half of fiscal year 2023. Since the loosening of COVID-19 policy in China, our business operation has recovered from the pandemic. This resurgence has translated into a notable 3.1% growth in the total revenue and a 7.0% increase in gross profit within the Chinese market. We also saw a significant increase of 29.0% in net income, signaling a leap in profitability and the successful execution of our business model. These results reflect not only the resilience of our operations but also the effectiveness of our strategic initiatives. As we move forward, we are committed to providing a diverse portfolio of bakery and beverage products and offering quality eat-in services. We are poised to capitalize on the current momentum by continuing to enforce cost control, invest in product innovation, and execute expansion plan. We believe our long-term strategy and commitment to quality products will further enhance our profitability and create more value for our shareholders."

First Half of Fiscal Year 2023 Financial Highlights

• Total revenue was $8.8 million, an increase of 3.1% from $8.5 million for the same period of last year.
• Gross profit was $4.3 million, an increase of 4.5%, from $4.1 million for the same period of last year.
• Gross margin was 49.2%, increased from 48.5% for the same period of last year.
• Net income was $0.3 million, increased from $0.2 million for the same period of last year.
• Basic and diluted earnings were $0.03, increased from $0.02 for the same period of last year.

First Half of Fiscal Year 2023 Financial Results

Revenue

Total revenue was $8.8 million for the six months ended June 30, 2023, increased by 3.1% from $8.5 million for the same period of last year. The increase in our revenue was due to increased revenue from stores in China, which was partially offset by the slightly decreased revenue from the United States Stores.

China Stores

• Revenue from China stores was $7.0 million for the six months ended June 30, 2023, increased by 4.5% from $6.7 million for the same period of last year. The increase was mainly due to the increased revenue from other products.
• Revenue from bakery products was $6.4 million for the six months ended June 30, 2023, increased by 1.4%, from $6.3 million for the same period of last year. Our revenue from bakery products (excluding the impact of foreign currency translation) increased by 11.8% for the six months ended June 30, 2023, as compared to the same period of last year. The increase was mainly because China Stores' business operations recovered from the COVID-19 pandemic during the six months ended June 30, 2023. In early December 2022, China announced a nationwide loosening of its zero-COVID policy and experienced a wave in infections after the lifting of these restrictions, but the spread of the COVID-19 has appeared to be under control since January 2023. During the six months ended June 30, 2023, China Stores' business operations have gradually recovered and the revenue from bakery products increased. The increase was partially offset by the appreciation of the USDagainst RMB. The average translation rate for the six months ended June 30, 2023 and 2022 was at $1=RMB6.9263 and $1=RMB6.4791, respectively, representing an increase of 6.9%.
• Revenue from other products was $624,878 for the six months ended June 30, 2023, increased by 50.1%, from $416,405 for the same period of last year. The increase was due to increased revenue from seasonal products and beverage products. Revenue from seasonal products increased by 19.6% to $436,004 for the six months ended June 30, 2023, from $364,671 for the same period of last year. The increase was mainly due to increased customer orders of seasonal products, which was attributable to (i) the introduction of new products, such as the popular new zongzi products during the Chinese Dragon Boat Festival, and (ii) the upgraded packaging for seasonal products, which were more appealing to the customers. Revenue from beverage products significantly increased by 265.1%, from $51,734 for the six months ended June 30, 2022 to $188,874 for the six months ended June 30, 2023. The increase was due to the increased revenue from freshly brewed coffee products, as China Stores are focusing on developing the business of coffee beverages. As of June 30, 2023, three coffee bakery stores were opened, including one store opened in June 2022 and two stores opened in the six months ended June 30, 2023.

United States Stores

• Revenue from the United States Stores was $1.80 million for the six months ended June 30, 2023, decreased by 1.8% to from $1.83 million for the same period of last year. The decrease was due to decreased revenue from bakery products, which was partially offset by the increased revenue from beverage products and eat-in services.
• Revenue from bakery products was $0.2 million for the six months ended June 30, 2023, decreased by 29.5% from $0.3 million for the same period of last year. The decrease was primarily due to increased competition from rivals operating in the same area. As some famous bakery brands opened new stores in New York City, customers now have more choices and revenue from bakery products of Chanson 23rd Street LLC ("Chanson 23rd Street") and Chanson 355 Greenwich LLC ("Chanson Greenwich") were affected. The decrease in revenue from bakery products was partially offset by the increased revenue from bakery products of approximately $24,000 generated by Chanson 1293 3rd Ave LLC ("Chanson 3rd Ave"), the new store opened in March 2023.
• Revenue from beverage products was $1.00 million for the six months ended June 30, 2023, remained relatively stable with a slight increase by 0.9% from $0.99 million for the same period of last year. After the cocktail bars of the United States Stores launched several new types of cocktail products with new flavors and styles, such products became popular among customers and the cocktail bars were often fully booked by reservation. But the growth of our revenue from beverage products was limited by the store space as the United States Stores have already operated the cocktail bars at full capacity. Therefore, our revenue from beverage products only increased slightly for the six months ended June 30, 2023.
• Revenue from eat-in services was $0.6 million for the six months ended June 30, 2023, increased by 11.3% from $0.5 million for the same period of last year. The increase was mainly due to the increased revenue from eat-in services of approximately $92,000 generated by the Chanson Greenwich opened in December 2021. Chanson Greenwich has been focusing on increasing brand awareness, improving the quality of customer services and enhancing in-store customer experience. As a result, Chanson Greenwich attracted more customers and its revenue from eat-in services increased in the six months ended June 30, 2023. The increase was partially offset by the decreased revenue of approximately $38,300 from Chanson 23^rd Street. Chanson 23^rd Street adjusted its menu items, and customers were adjusting to the new products. Accordingly, Chanson 23^rd Street's revenue from eat-in services decreased in the six months ended June 30, 2023 compared to the same period of last year.

Gross Profit and Gross Margin

Gross profit was $4.3 million for the six months ended June 30, 2023, increased by 4.5%, from $4.1 million for the same period of last year. Gross margin was 49.2% for the six months ended June 30, 2023, increased slightly by 0.7 percentage points from 48.5% for the same period of last year.

Operating Expenses

Operating expenses were $4.2 million for the six months ended June 30, 2023, compared to $4.1 million for the same period of last year.

• Selling expenses were $2.4 million for the six months ended June 30, 2023, increased by 11.3%, from $2.2 million for the same period of last year. The increase in selling expenses was primarily due to an increase in selling expenses of $0.2 million and $0.1 million from the United States Stores and China Stores, respectively. The increase in the United States Stores was primarily due to the increased rental expenses of approximately $0.16 million, which was caused by (i) the increased rental expenses of approximately $0.08 million generated by the newly opened Chanson 3^rd Ave in March 2023; and (ii) the decreased lease concession of approximately $0.08 million received by Chanson Greenwich in the six months ended June 30, 2023. The increase in selling expenses from China Stores was mainly attributable to (i) the increased salary and social security expenses by approximately $26,000 as China Stores hired more employees for the new stores; and (ii) the increased service commission of approximately $41,700 paid to the third-party delivery platforms.
• General and administrative expenses were $1.8 million for the six months ended June 30, 2023, decreased by 6.0% from $1.9 million for the same period of last year. The decrease was due to a decrease in general and administrative expenses of $0.06 million and $0.06 million from the United States Stores and China Stores, respectively. The decrease in the United States Stores was primarily due to decreased salary and social security expenses by approximately $45,400 mainly resulting from optimization of management team in Chanson 23rd Street. The decrease in general and administrative expenses from China Stores was mainly attributable to decreased rental expenses during the six months ended June 30, 2023 compared to the same period of last year, as the rental expenses of our new central factory, which was under construction since June 2021, were recorded in general and administrative expenses in the six months ended June 30, 2022, and since such construction was completed in June 2022, after the construction inspection in July 2022, the rental expenses of the new central factory were recorded in cost of revenue and selling expenses.

Net Income

Net income was $0.3 million for the six months ended June 30, 2023, increased from $0.2 million for the same period of last year.

Basic and Diluted Earnings per Share

Basic and diluted earnings per share were $0.03 for the six months ended June 30, 2023, increased from $0.02 for the same period of last year.

Balance Sheet

As of June 30, 2023, the Company had cash of $1.5 million, compared to $2.9 million as of December 31, 2022.

Cash Flow

Net cash provided by operating activities was $0.6 million for the six months ended June 30, 2023, compared to net cash used in operating activities of $0.4 million for the same period of last year.

Net cash used in investing activities was $11.3 million for the six months ended June 30, 2023, compared to $0.6 million for the same period of last year.

Net cash provided by financing activities was $9.7 million for the six months ended June 30, 2023, compared to net cash used in financing activities of $2.2 million for the same period of last year.

About Chanson International Holding

Founded in 2009, Chanson International Holding is a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States. Headquartered in Urumqi, China, Chanson directly operates stores in Xinjiang, China and New York, United States. Chanson currently manages 39 chain stores under the "George●Chanson" brand in Xinjiang and four stores in New York City while selling on digital platforms and third-party online food ordering platforms. Chanson offers not only packaged bakery products but also made-in-store pastries and eat-in services, serving freshly prepared bakery products and extensive beverage products. Chanson aims to make healthy, nutritious, and ready-to-eat food through advanced facilities based on in-depth industry research, while creating a comfortable and distinguishable store environment for customers. Chanson's dedicated and highly-experienced product development teams constantly create new products that reflect market trends to meet customer demand. For more information, please visit the Company's website: http://ir.chanson-international.net/.

Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as "approximates," "believes," "hopes," "expects," "anticipates," "estimates," "projects," "intends," "plans," "will," "would," "should," "could," "may" or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the U.S. Securities and Exchange Commission.

For investor and media inquiries, please contact:

Chanson International Holding
Investor Relations Department
Email: IR@chansoninternational.com

Ascent Investor Relations LLC
Tina Xiao
Phone: +1-646-932-7242
Email: investors@ascent-ir.com