Cosmoprof Asia 2012: Towards Renewed Success

2012-04-18 11:00 2390

14-16 November 2012 - Hong Kong Convention and Exhibition Centre

HONG KONG, April 18, 2012 /PRNewswire-Asia/ -- Cosmoprof Asia, the most important event in the Asia-Pacific dedicated to the beauty industry, will open its 17th edition at the Hong Kong Convention and Exhibition Centre from the 14 to 16 November 2012.

20 country & group pavilions will showcase their unique products and latest technology.

Cosmoprof Asia is the definitive platform to meet top buyers in the Asia Pacific region.

This event provides a global meeting place and networking platform and its steady growth over the years is evidence of its indisputable influence in the sector.

The 2011 edition saw record numbers: an exhibition area of 68,000 square meters (+18% on 2010), 1,780 exhibitors from 42 countries and regions (+9% on 2010), 477 companies taking part for their first time and total  visitor attendance of 48,503, (+8% on 2010) with 30,000 international visitors (+14% on the previous year).

A positive chorus from participants

Surveys conducted amongst exhibitors and visitors confirmed a positive mood:

On the visitor side, 76% of respondents stated that their main purpose for visiting is to source new products and 85% achieved to "Collect market information". Nearly 90% of respondents would recommend Cosmoprof Asia to others.

On the exhibitor side, 71% of the respondents found new buyers while 84% consolidated contacts with buyers and business partners. It translated into two-thirds of the respondents having intention to return to Cosmoprof Asia in 2012.

Beauty Salon sector will be expanded to Grand Hall

Strong rebookings since last year during the show, it has convinced the organisers to create additional space for expansion. On top of the 480 beauty salon exhibitors seen in 2011, larger exhibiting companies will be accommodated through the addition of the Grand Hall in 2012.

Truly international participation

Many pavilion organisers have already confirmed their participation in Cosmoprof Asia 2012: Australia, Belgium, Mainland China, France, Germany, Hong Kong, Israel, Italy, Japan, Korea, Pakistan, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, UK and USA. The Korean pavilion in particular will expand further with the Korea International Trade Association (KITA) and Korea Cosmetic Industry Cooperative both adding pavilions.

No other event in the Asia-Pacific brings together as large an international gathering.

International Buyers Programme

To open up new business opportunities, the five-year old "International Buyers Programme" offers exclusive opportunities to forge new strategic alliances in all sectors that make up the beauty value chain.

In 2011, more than a hundred pre-scheduled, one-on-one business meetings such as the one that successfully won Inocorp Marketing (Bangalore, India) a distributor agreement from hair-care solution provider Marcia Teixeira (Florida, USA) took place with buyers from Mainland China, Japan, India, Russia and the Middle East. 

Australia, Mainland China, India, Japan and Russia will be the focus buyer markets for the International Buyers Programme at Cosmoprof Asia 2012.

"Focus on" learning at Cosmoprof Asia

Every year, Cosmoprof Asia offers a skillful mix of business and training, complementing the show floor with a rich program of conferences, technical seminaries and events. In 2012, the following has been planned:

Focus on Hair -- New in 2012!

The hairdressing world will celebrate with a brand-new multiform project, with dedicated exhibition areas and live demonstrations featuring the most outstanding companies. It aims to involve professional hair-stylists in an educational and extremely creative experience.

Focus on Spa and Beauty

With the growing worldwide interest in the wellness industry, the 5th edition of the "Cosmoprof Asia Spa Conference" is not-to-be-missed as renowned experts of the Spa & Wellness world meet to discuss new spa trends and the business implications.     

Focus on China

China has long represented an attractive market for many companies and luxury brands. However, not everybody understands the cultural dynamics and complex regulatory environment, nor has the right know-how to establish a sound position in this vibrant market.  Cosmoprof Asia will organize an in-depth seminar for visitors and exhibitors on the realities of the Chinese market and its dynamics.

Focus on Japan

The Land of the Rising Sun is particularly interesting for the beauty industry. A dedicated seminar will review statistical analysis, actual business cases, and the needs and preferences of the Japan consumer.

Focus on Packaging

The world of packaging and contract production is an important sector in Cosmoprof Asia. A high quality educational programme is offered to all the operators, with analysis and case histories illustrated by leading representatives of the sector.

Notes to Editors:

Cosmoprof Asia is organised by Cosmoprof Asia Ltd, a joint venture company between UBM Asia Ltd and BolognaFiere Group.

About UBM Asia Ltd (

Owned by UBM plc listed on the London Stock Exchange, UBM Asia operates in 18 market sectors with headquarters in Hong Kong and subsidiary companies across Asia, including UBM China in Shanghai, Hangzhou, Guangzhou and Beijing. We have over 200 products including trade fairs, conferences, trade publications, B2B/B2C portals and virtual event services. As Asia's leading exhibition organiser and the biggest commercial organiser in the two fastest growing markets in Asia: China and India, we stage the leading events of their kind across Asia. Our 150 events, 24 publications and 16 vertical portals serve a 1,000,000 plus quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world with high value face-to-face business-matching events, quality and instant news on market and industry trends and round-the-clock online trading networks and sourcing platforms. We have 1,000 staff in 21 major cities across Asia, stretching from Japan to Turkey.

About BolognaFiere Group (

BolognaFiere Group, a world's leading trade show organizer in the cosmetics, fashion, architecture and building, art and culture sectors, features in its portfolio more than 80 exhibitions, among domestic and international events. SoGeCos S.p.A., as organizer of Cosmoprof Worldwide Bologna (established 1967), the most important beauty meeting point in the world that will take place in Bologna next March 15-18 2013, has the privilege to work with the beauty industry in the 5 continents and to monitor new emerging markets where there is a demand for cosmetics products. The International platform offered by Cosmoprof, with its events in Hong Kong (established 1996) and Las Vegas (established 2002), is a real warranty of result in the beauty industry all over the world.

Media Contacts:

UBM Asia Ltd
Ms Janice Poon, Marketing Communications Executive
Ph: +852-2827-6211
Fax: +852-3749-7345

SoGeCos S.p.a., company of BolognaFiere
Ph: +39-02-796-420
Fax: +39-02-795-036

TRAGARA PR, Ms Cristina Rossi
Ph: +39-02-760-026-73
Fax: +39-02-763-131-88

Source: UBM Asia