BEIJING, Sept. 17, 2018 /PRNewswire/ -- CouponBirds, a leading online coupon platform in terms of brands coverage, coupon accuracy and coupon richness, has recently updated its coupon recommendation algorithm. This update is to improve user experience and increase sales for partners.
It's always been frustrating for online shoppers to find usable coupons. In order to help customers find coupons more easily, CouponBirds new recommendation algorithm dynamically analyzes and recommends the best coupons for customers' needs.
The new recommendation algorithm is based on aggregated data from different channels to best predict customers' coupon needs and uses customized solutions to improve the matching rate. The overall CTR(click-through-rate) improved by 11%.
Feedback from merchants for this algorithm update is also very positive. One of CouponBirds partners, Supermetrics, a leading marketing reporting automation company saw a record 30% increase in conversions after algorithm updated. CouponBirds will continue improving recommendation coverage and matching rate.
"CouponBirds has helped 30 million online shoppers save money and 90% voted good or great for their overall experience on CouponBirds", said Tracia Liu, Director of Operations of CouponBirds, "Our goal is to improve customer satisfaction rate to 95% in the coming 12 months with coupon recommendation algorithm optimization. We have the best coupon volume, coupon accuracy and coupon brand coverage in the industry, and we are optimistic that our new coupon recommendation algorithm will enhance the customer experience".
2018 Black Friday, one of the largest shopping festivals for both customers and merchants, is coming soon and CouponBirds is working hard to make sure customers' needs are matched with merchants sales. Merchants who are interested in promoting on CouponBirds, please contact partner@couponbirds.com.
About CouponBirds
CouponBirds is a leading online coupon platform in terms of brands coverage, coupon accuracy and coupon richness. CouponBirds has been providing free and fresh coupon codes since year 2012. With continuous engineering efforts and the world's top coupon operation team, CouponBirds has become the first choice for customers looking for coupons and deals online.
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