BEIJING, Feb. 5, 2021 /PRNewswire/ -- Lately, the Miaozhen Academy of Marketing Science (MAMS), the Global Digital Marketing Summit (GDMS), and Media 360 jointly released the China Digital Marketing Trends 2021 report. With a strong rebound projected for the China economy, this report highlights national marketing trends and investment focuses with the goal of helping advertisers, publishers, agencies, and more strategize for China's ever-changing marketing landscape in 2021.
Peking Tan, President of MAMS, says that marketing in China today both enjoys a vibrant outlook for future development and faces challenges in a complex landscape. This series of reports was launched in 2017, our hope is to use them to conduct empirical research and analysis in order to aggregate professional viewpoints, provide insight into trends, and discover crucial problems to solve in the China marketing industry.
The report is based on surveys of nearly 300 advertisers from over 20 industries (including food & beverage, beauty & personal care, education & training, auto, consumer electronics, and baby food/baby products) and in-depth individual interviews and desk research with representative advertisers. Key takeaways for 2021 include:
MAMS is an industry research institution for innovation in marketing science and applications. It was founded by Miaozhen Systems, China's leading provider of omni measurement and business intelligence and analytics solutions. It uses scientific methods to solve practical and theoretical marketing problems and build a measurable, verifiable, predictable marketing science methodology and knowledge base. MAMS's ultimate goal is to foster industry cooperation and further scientific progress.
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