eFuture Announces Appointment of Vice President and Chief Marketing Officer

BEIJING, June 8 /PRNewswire-Asia/ -- eFuture Information Technology Inc. (Nasdaq: EFUT, the "Company", or "eFuture"), a leading provider of software and services in China's rapidly growing retail and consumer goods industries, today announced the appointment of Mr. James Mu as Vice President and Chief Marketing Officer, a role he previously held from 2001 to 2005. Mr. Mu will be responsible for the company's brand and image development and its marketing strategy.

"We are pleased to welcome Mr. James Mu back to the eFuture team," said Adam Yan, Chairman and CEO of eFuture. "The reinstatement of the Chief Marketing Officer position will allow us to develop a more focused and professional marketing program centered on our flexible and versatile

end-to-end software and service for retail and consumer goods customers. As we look to capitalize on the strong growth opportunities in today's market, I am confident that Mr. Mu's existing knowledge of eFuture's products and customer base, coupled with his extensive experience in China's retail and consumer goods industries will provide him with the skill set necessary to once again drive eFuture's marketing efforts."

Mr. Mu brings to eFuture over 20 years of retail and technology sales and marketing leadership experience in China, having managed project planning and operations for many shopping malls and large-scale department stores across China. He was most recently the CEO of Beijing United Power Real Estate Investment Management Co. Previously, Mr. Mu served as Vice President of the Causeway Bay Group, Hong Kong, an industry leading commercial real estate developer in China. From 1984 to 1997, he served as an official and Senior Engineer for the Ministry of Commerce of the PRC. He holds a bachelor's degree in Agricultural Mechanization from the Anhui Agricultural University.

About eFuture Information Technology Inc.

eFuture Information Technology Inc. (NASDAQ: EFUT) is a leading provider of software and services in China's rapidly growing retail and consumer goods industries. eFuture provides integrated software and services to manufacturers, distributors, wholesalers, logistics companies and retailers in China's front-end supply chain(from factory to consumer) market, especially in the retail and fast moving consumer goods industries. eFuture currently serves over 15 Fortune 500 companies, over 1,000 retailers and over 5,000 suppliers operating in China. eFuture is one of IBM's premier business partners in Asia Pacific and is a strategic partner with Oracle, Microsoft, JDA, Motorola and Samsung Network China. eFuture has more than 600 employees and 20 branch offices across China. For more information about eFuture, please visit http://www.e-future.com.cn/

For more information, please contact:

Investor Contact:

Troe Wen, Company Secretary

eFuture Information Technology Inc.

Tel: +86-10-5165-0998 x8804

Email: ir@e-future.com.cn

Investor Relations (HK):

Ruby Yim

Taylor Rafferty

Tel: +852-3196-3712

Email: eFuture@Taylor-Rafferty.com

Investor Relations (US):

Mahmoud Siddig

Taylor Rafferty

Tel: +1-212-889-4350

Email: eFuture@Taylor-Rafferty.com

Media Contact:

Jason Marshall

Taylor Rafferty

Tel: +1-212-889-4350

Email: eFuture@Taylor-Rafferty.com