omniture

eFuture Announces Third Quarter 2009 Unaudited Financial Results


BEIJING, Dec. 8 /PRNewswire-Asia/ -- eFuture Information Technology Inc. (Nasdaq: EFUT, the "Company" or "eFuture"), a leading provider of software and services in China's rapidly growing retail and consumer goods industries, today announced its unaudited financial results for the third fiscal quarter ended September 30, 2009.

Financial Highlights - Third Quarter 2009

RMB Unaudited Unaudited

Quarter Ended Quarter Ended

September 30, 2008 September 30, 2009

Reported Restated

Profit and Loss

(selected)

Total Revenue 27,357,120 27,357,120 25,212,578

Total Cost of Revenue 14,265,327 14,265,327 15,570,716

Gross profit 13,091,793 13,091,793 9,641,862

Total Expenses 12,560,484 12,567,783 15,514,887

Income (loss) from

operations 531,309 524,010 (5,873,024)

Net Income (loss) (28,055,290) 7,559,384 (4,162,706)

Comprehensive Income/Loss 7,559,384 (4,162,706)

Net Income per share

Basic (8.93) 2.41 (1.24)

Diluted (8.93) 2.41 (1.24)

-- The significant change from net loss to net income for the third

quarter 2008 after the restatement of 2008 results was due to the

application of different accounting treatments on the Company's

convertible note.

-- Total revenues decreased 7.84% year-over-year to RMB25.21 million

(US$3.69 million).

-- Service fee income increased 30.84% year-over-year to RMB10.60

million (US$1.55 million).

-- Revenue from software license sales decreased 16.82% year-over-year

to RMB13.81 million (US$2.02 million).

-- Revenue from hardware sales decreased 69.83% year-over-year to

RMB0.80 million (US$0.12 million) in the third quarter of 2008.

-- Gross profit decreased 26.35% year-over-year to RMB9.64 million

(US$1.41 million). Gross margin decreased to 38.24% from 56.05% in the

third quarter of 2008.

-- Operating loss was RMB5.87 million (US$0.86 million), compared to

operating income of RMB0.52 million in the third quarter of 2008.

-- Net loss was RMB4.16 million (US$0.61 million), compared to net income

of RMB7.56 million in the third quarter of 2008.

-- Diluted net loss per share was RMB1.24 (US$0.18), compared to net

income per share of RMB2.41 for the third quarter of 2008.

-- Operating cash flow was -RMB15.22 million (-US$2.23 million).

-- Adjusted net income (non-GAAP) reduced 94.37% year-over-year to RMB0.71

million (US$0.10 million).

-- Non-GAAP adjusted diluted earnings per share was RMB0.21 (US$0.03).

Management Strategic Imperatives:

eFuture's management initiated four key strategic priorities to build shareholder value by strengthening financial reporting and management and operational efficiency, realigning sales and marketing initiatives and investing in R&D to expand the Company's addressable markets.

Financial Enhancement - Restatement Completed

-- As announced on June 19, 2009, the Company determined to adjust its

financial results for 2007, 2008 and the first quarter of 2009. As of

November 19, 2009, the Company has completed its financial review and

restatement of results, and believes that all outstanding issues

regarding the periods in question have been satisfactorily rectified.

-- The adjustments were made in 3 specific areas: (i) establishing a

RMB7.02 million depository reserve for employees' social security; (ii)

correcting the timing of the Company's recognition of revenues upon

sales of some of its software products, and (iii) allocating costs of

revenues based on labor costs. Both (i) and (ii) have no material

change to the reporting of costs of revenues.

-- In conjunction with its financial review, management has implemented

decisive measures to improve eFuture's internal financial controls and

systems, including implementing an extensive review of its accounting

procedures that benchmark industry best practices. In addition, to

further bolster its financial controls, the company appointed Grant

Thornton as its independent registered accounting firm. Management

believes that its financial reporting and controls have been

significantly improved as a result of this process.

Management and Operational Enhancements

-- As announced on December 4, 2009, eFuture appointed Mr. Dehong Yang in

the newly created position of President.

-- Mr. Yang, who will officially enter into his new role on January 1,

2010, has upwards of 10 years experience in international business and

global best practices, as well as a proven track record of successfully

implementing and driving strategic initiatives. Mr. Yang brings to

eFuture extensive experience in the retail, e-commerce and distribution

markets having held senior roles at leading international IT companies

including Wincor Nixdorf and IBM.

-- In his new role as President of eFuture, Mr. Yang will be responsible

for company wide operations, and will support the development and

execution of eFuture's key strategic priorities, which include:

-- To review and implement a competitive cost base aligned with

industry-benchmarked companies to enhance profitability;

-- To review and develop eFuture's sales and marketing strategies to

effectively strengthen leadership positions and expand the Company's

market share and addressable markets;

-- To review and devise strategic plans designed to create a world-

class operational platform with systems that enhance the efficiency

in the evaluation of business potentials and sales performance,

deployment of resources and R&D investment to help eFuture

capitalize on the strong growth opportunities in China's rapidly

growing retail and consumer goods software and services industry.

Sales and Marketing restructuring

-- Currently, 80% of the Company's revenue come from clients in 8 out of

19 provinces in tier-one cities. In order to expand its addressable

markets geographically, the Company has initiated an extensive sales

and marketing campaign in early 2009 designed to reach into tier-two

and tier-three cities.

-- Since early 2009, the Company has redeployed approximately 35% of its

sales force to expand new client development in tier-two and tier-three

cities in China. Management deems this initiative as a critical

building block of the Company's growth strategy to significantly

increase the geographical reach for its services. The Company has made

solid progress in the following areas:

-- At the end of the second quarter 2009, the Company had expanded its

sales and marketing outreach efforts in two, one and 40 tier-two,

tier-three and tier-four cities, respectively, significantly

strengthening its pipeline.

-- At the end of the third quarter 2009, eFuture had further increased

its sales and marketing outreach in 4, 37 and 64 tier-two, tier-

three and tier-four cities, respectively, resulting in the

development of 1,287 new business leads.

-- In conjunction with its sales force redeployment, eFuture has

invested approximately RMB7.5 million in a new marketing initiative

plan. The goal of this plan is to support the expansion of the

Company's geographic coverage by deepening its penetration in

China's tier-two and tier-three cities, while providing seamless

support for its global and top accounts as they look to expand into

these regions in China.

-- As of December 7, 2009, the Company's pipeline has grown to over

1,000 clients with operations in 350 cities across China. Management

believes this deep pipeline will help to generate new contract

signings beginning in 2010.

-- As a component of its sales and marketing plan, and in addition to the

restructuring of its Small and Medium Businesses ("SMB") business unit,

the Company has also established a new specialized marketing team with

approximately 50 staff distributed across China in order to speed up

the sales cycle, bolster sales and increase eFuture's market share in

all the key markets in China.

Investment in R&D

Over the last nine months, management has increased investment in new products and services to RMB6.90 million to increase revenue potential from existing clients and drive the expansion of eFuture's addressable markets:

-- eFuture Business Intelligence ("BI") Solutions

-- eFuture's fully integrated suite of BI software solutions provide

retailers with the ability to better understand customer buying

behavior, to drive sales and profitability, to decrease supply chain

costs, and to reduce operational costs.

-- eFuture BI integrates data from across the customer's enterprise,

and provides easily accessible self-service reporting and analysis.

-- The Company developed and launched its BI solutions to address the

needs of its Key Account Strategic Business Unit ("SBU") in three

areas: marketing, operations and merchandizing.

-- The Company is currently conducting a trial with one client to

ascertain the market reception and potential of this product line.

-- eFuture ONE CRM

-- eFuture ONE CRM provides a robust platform for retail and consumer

clients to analyze customer and transactional data in order to

strategically profile and segment customers to predict their future

behavior.

-- Specific solutions offer profiling and segmentation of retail

outlets based on transaction history and trade area demographics;

market-basket analysis for determining which products are likely to

be purchased together; tracking of customer movement between

segments; analysis of customer behavior and price sensitivity; and

customized reports of customer data based on a variety of inputs.

-- The eFuture CRM system is specifically designed to cater to the

growing needs of customers in our Department Store SBU.

-- Thus far in 2009, the Company has successfully completed CRM pilot

programs with a few major Beijing-based department store groups,

with positive market reception.

Business and Operational Highlights:

Core Business (Software License, Hardware and Service Businesses)

-- The economic downturn had a significant impact on the Company's

hardware business in the second quarter of 2009, as customers,

especially in the Logistics, Department Store and Supermarket SBUs,

delayed new store openings. This sudden decrease in the Company's new

project pipeline in turn impacted revenue contribution from these SBUs

in the third quarter 2009.

-- However, customers maintained a solid level of investment in upgrading

systems in existing stores. As a result, the Company closed over 625

new contracts through the third quarter of 2009 for an aggregate of

approximately RMB93.7 million in the first three quarters of 2009. The

Company believes these new contracts reflect signs of a rebound in the

Department Store and Supermarket SBUs.

-- Despite the slowdown, revenue from existing clients remained relatively

stable with revenue reaching RMB20.45 million for the third quarter of

2009.

-- Management believes there are now positive signs of a market rebound,

as total new contracts for the third quarter 2009 increased by 84%

year-over-year to 285, representing RMB36.9 million, or a year-over-

year increase of 12.8%.

-- The Company entered into strategic relationships with Microsoft

Corporation ("Microsoft") to provide a standardized POS-ERP system for

retailers in China. This system will integrate Microsoft Windows

Embedded POSReady 2009 into eFuture's POS-ERP Store Operation System.

Management expects that leveraging eFuture's nationwide retail customer

base and Microsoft's worldwide reputation will allow eFuture to deliver

a reliable and seamlessly integrated POS solution to companies

throughout China.

eService Business

In line with eFuture's organic growth strategy to expand its eService offering, the Company is beginning to see growing interest from existing clients to scale-up and expand their relationship with eFuture by utilizing its eService applications.

-- The Company started to deploy the bundled package offering bFuture SCM

SaaS service with POS-ERP in two SBUs, the Department Store and

Shopping Mall SBU and the Grocery Business SBU.

-- The Company has installed and is currently serving three retailers and

their 3,000 suppliers with the bundled POS-ERP package. In addition,

over 10 retailers are in the process of deploying the package.

Following deployment, these retailers will be able to open SaaS

services with their suppliers. We expect to see more profitable growth

from this service as we increase the scale of the operation.

Mr. Adam Yan, Chairman and Chief Executive Officer of eFuture, said, "Our results for the quarter were impacted by decreased sales from our Logistic, Supermarket and Department Store customers, many of whom delayed plans for new store openings in the second quarter of 2009 as result of the economic downturn, which in turn affected the revenue contribution from these segments in the third quarter. As both the Supermarket and Department Store SBUs together accounted for just under half of our revenue for the third quarter, this impact was significant. However, we see very encouraging signs of a recovery, especially in our Logistics SBU, which secured new contracts valued at approximately RMB20 million during the third quarter of 2009.

"More importantly, we have continued to invest throughout the downturn in our business with the goal of creating more stringent financial controls, a more efficient operating platform, a more focused sales and marketing strategy, and more robust R&D capabilities. Our efforts to achieve these goals began by initiating four key strategic imperatives, beginning with the enhancement of our internal financial controls and the restatement of our results for certain periods; enhancement of our management team and operational structure with the hiring of Mr. Dehong Yang as President; a realignment and refocusing of our sales and marketing efforts to build market share in all key markets in China including tier-two and tier-three cities; and, continued investment in R&D which has led to the introduction of a number of new products including our eFuture BI Solution and eFuture ONE CRM.

"I am pleased to see progress made across all of our key strategic imperatives to date. However, we recognize that a good deal of work lies ahead of us. Despite recent challenges, we continue to believe that our leading position in a fragmented market, growing nationwide coverage, robust product and services portfolio, strong brand recognition among local and international clients, partnership with leading global technology companies, and large installed base of customers will continue to position us well to capitalize on the strong growth catalysts within our industry. We will continue to execute on our growth strategy to invest in innovation, expand our customer base in tier-two and tier-three cities, and actively pursue domestic and international clients, while maintaining an unwavering commitment to build long-term shareholder value."

Third Quarter 2009 Unaudited Financial Results

Revenue

Revenue for the third quarter decreased 7.84% to RMB25.21 million (US$3.69 million) from RMB27.36 million in the third quarter 2008 mainly due to a slow-down in hardware and software sales.

Software license revenues decreased by 16.82% year-over-year to RMB13.81 million (US$2.02 million), primarily attributable to decreased sales in our Supermarkets, Logistics and Department Store and Shopping Mall SBUs, as customers within these segments were affected by the economic slow-down.

Service fee income increased by 30.84% year-over-year, and as a percentage of revenue continued to increase and accounted for 42.05% of total revenue in the third quarter, as compared to 29.62% in the same period last year.

Revenue Breakdown

Unaudited Quarter Ended

September 30, 2008 Unaudited Quarter Ended

(as restated) September 30, 2009

RMB (thousands) RMB USD Year Over Year

(thousands) (thousands) Change

Software

license sales 16,602 13,810 2,023 -16.82%

Hardware sales 2,651 800 117 -69.83%

Service fee

income 8,104 10,603 1,553 30.84%

Total 27,357 25,213 3,694 7.84%

Cost of Revenues

The cost of revenue for the third quarter increased 9.15% to RMB15.57 million (US$2.28 million) from RMB14.27 million in the third quarter 2008.

Cost of Revenues Breakdown

Unaudited

Quarter Ended

September 30, 2008 Unaudited Quarter Ended

(as restated) September 30, 2009

RMB (thousands) RMB USD Year Over Year

(thousands)(thousands) Change

Cost of software

license sales 5,313 4,380 642 -17.56%

Cost of hardware

sales 2,026 650 95 -67.92%

Cost of service fee 2,698 6,450 945 139.03%

Amortization of

acquired technology 3,337 3,063 449 -8.20%

Amortization of

software costs 892 1,028 151 15.29%

Total 14,265 15,571 2,281 9.15%

The increase in cost of service fee income was primarily due to the accounting adjustment made to the reallocation of work in progress from inventory to cost of revenues.

Gross Profit

Third quarter 2009 gross profit decreased 26.35% year-over-year to RMB9.64 million (US$1.41 million), from RMB13.09 million in the third quarter of 2008. Consolidated gross margin for the third quarter of 2009 was 38.24% compared with 56.05% in the third quarter of 2008.

Operating Expenses

Research and development expenses for the third quarter of 2009 increased 90.89% year-over-year to RMB427,195 (US$62,582) compared with RMB223,792 in the third quarter of 2008. The year-over-year increase was a result of recognition of R&D expenses related to products which have not yet reached feasibility.

General and administrative expenses for the third quarter of 2009 decreased 11.10% year-over-year to RMB7.17 million (US$1.05 million), or 28.45% of total revenues, compared with RMB8.07 million, or 29.50% of total revenue in the third quarter of 2008. The decrease in general and administrative expenses as a percentage of revenues was primarily due to increased office maintenance expenses.

Selling and distribution expenses for the third quarter increased 85.13% year-over-year to RMB7.91 million (US$1.16 million), or 31.39% of total revenues, compared with RMB4.27 million, or 15.63% of total revenue in third quarter 2008. The increase was due to our continued investment in building our regional sales/marketing teams to enhance our presence in tier-two and tier-three cities.

Operating Income/Loss

Operating loss in the third quarter was RMB5.87 million (US$0.86 million), compared with an operating income of RMB0.52 million in the third quarter of 2008.

Net Income/Loss and EBITDA

As a result of the foregoing, third quarter net loss was RMB4.16 million (US$0.61 million) compared with a net income of RMB7.56 million in the third quarter of 2008.

Basic and diluted losses per share in the third quarter were both RMB1.24 (US$0.18), compared to basic and diluted net income per share of RMB2.41 in the third quarter of 2008. Adjusted net income (non-GAAP) for the third quarter decreased 94.37% year-over-year to RMB0.71 million (US$0.10 million). Adjusted net income excludes amortization of acquired software technology, amortization of intangibles, share-based compensation expenses and accretion on convertible notes.

Third quarter 2009 adjusted non-GAAP diluted earnings per share was RMB0.21 (US$0.03). Non-GAAP diluted earnings per share excludes amortization of acquired software technology, amortization of intangibles, share-based compensation expenses and accretion on convertible notes.

EBITDA (non-GAAP) for the third quarter was -RMB0.72 million (-US$0.10 million), compared with RMB6.18 million in the third quarter of 2008.

Balance Sheet and Cash Flow

In the third quarter, net cash loss from operating activities was RMB15.22 million (US$2.23 million), while net cash used in investing activities was RMB10.13 million (US$1.48 million).

As of September 30, 2009, cash and cash equivalents decreased 9.55% from June 30, 2009 to RMB35.46 million (US$5.19 million), mainly due to a decrease in cash inflow related to the economic slow down.

Total accounts receivable as of September 30, 2009 decreased 0.92% to RMB12.39 million (US$1.82 million) from RMB12.51 million as of June 30, 2009.

Inventories as of September 30, 2009 decreased 23.78% quarter-over-quarter to RMB8.51 million (US$1.25 million) due to the decrease in work-in process.

Business Outlook and Revision of 2009 Annual Guidance

While the operating environment remains challenging, we are beginning to see positive signs of a recovery in our Logistics, Supermarket and Department Store SBUs. As evidence, we closed a total of over 500 new contracts in our Supermarket and Department Store SBUs in the third quarter, and our total contracts in the third quarter showed significant growth year-over-year

As explained above, revenues from eFuture's Supermarket and Department Store SBUs were negatively impacted as a result of customers unexpectedly delaying new store openings in the second half of 2009 in response to the economic downturn. As these two SBUs accounted for over 43% of total revenue, results have fallen well below management's initial expectations. As a result, the Company is revising its guidance for the full year 2009. Management anticipates total revenues to be in the range of approximately US$17 million to US$18 million. Adjusted EBITDA (non-GAAP) is expected to be in the range of approximately breakeven to US$0.7 million. This forecast is a current and preliminary view and is subject to change.

Currency Convenience Translation

For the convenience of readers, certain RMB amounts in the third quarter 2009 financial results have been translated into US dollars at the rate of RMB6.8262 to US$1.00, the noon buying rate for US dollars in effect on September 30, 2009 for cable transfers of RMB per U.S. dollar as certified for customs purposes by the Federal Reserve Bank of New York. No representation is made that any amounts were or could be transferred at such rates.

Third Quarter 2009 Results and Conference Call

Following the earnings announcement, eFuture's senior management will host a conference call on Tuesday, December 8, 2009 at 5:00 am (Pacific) / 8:00 am (Eastern) / 9:00 pm (China) to discuss its third quarter 2009 financial results and recent business activity. The conference call may be accessed by calling:

United States toll free 1-866-519-4004

China (Landline) 800-819-0121

China (Mobile) 400-620-8038

United Kingdom toll free 0808-234-6646

Hong Kong toll free 800-930-346

Conference ID 43021457

Please dial-in 10 minutes before the call is scheduled to begin.

A replay of the conference call may be accessed by phone at the following numbers until 11:00 pm (Eastern), December 15, 2009:

United States toll free 1-866-214-5335

China North 10-800-7140386

China South 10-800-1400386

United Kingdom toll free 0800-731-7846

Hong Kong toll free 800-901-596

Conference ID 43021457

Additionally, a live and archived webcast of the conference call will be available on the investor relations section of eFuture's website at http://www.e-future.com.cn/ENG/newshow.asp?id=513 .

Use of Non-GAAP Financial Measures

To supplement eFuture's unaudited consolidated financial results presented in accordance with U.S. GAAP, eFuture uses the following non-GAAP measures defined as non-GAAP financial measures by the SEC: adjusted EBITDA excluding amortization of acquired software technology, amortization of intangibles, share-based compensation expenses, depreciation, adjusted net income excluding amortization of acquired software technology, amortization of intangibles, share-based compensation expenses and accretion on convertible notes, adjusted basic and diluted earnings per share excluding amortization of acquired software technology, amortization of intangibles, share-based compensation expenses and accretion on convertible notes.

The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP.

eFuture believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding expenses that may not be indicative of its operating performance from a cash perspective or be indicative of its operating performance. eFuture believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing the Company's performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to eFuture's historical performance and liquidity. eFuture computes its non-GAAP financial measures using the same consistent method from quarter to quarter. The Company believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision-making. The accompanying paragraphs have more details on the reconciliations between GAAP financial measures that are most directly comparable to non-GAAP financial measures.

eFuture's management also believes that EBITDA, defined as earnings before interest, income tax expense, depreciation and amortization is a useful financial metric to assess its operating and financial performance before the impact of investing and financing transactions and income taxes. In addition, eFuture's management believes that EBITDA is widely used by other companies in the software industry and may be used by investors as a measure of its financial performance. Given the significant investments that eFuture has made in property, equipment, depreciation and amortization expense comprises a meaningful portion of the Company's cost structure. eFuture's management believes that EBITDA will provide investors with a useful tool for comparability between periods because it eliminates depreciation and amortization expense attributable to capital expenditures. The presentation of EBITDA should not be construed as an indication that the Company's future results will be unaffected by other charges and gains eFuture considers to be outside the ordinary course of its business.

The use of EBITDA and adjusted EBITDA has certain limitations. Depreciation and amortization expense for various long-term assets, income tax expense, interest expense and interest income have been and will be incurred and are not reflected in the presentation of EBITDA. Further, share-based compensation expenses have been and will be incurred and are not reflected in the presentation of adjusted EBITDA. Each of these items should also be considered in the overall evaluation of eFuture's financial results. The term EBITDA or adjusted EBITDA is not defined under U.S. GAAP, and EBITDA or adjusted EBITDA is not a measure of net income, operating income, operating performance or liquidity presented in accordance with U.S. GAAP. When assessing eFuture's operating and financial performance, you should not consider this data in isolation or as a substitute for its net income, operating income or any other operating performance measure that is calculated in accordance with U.S. GAAP. In addition, the Company's EBITDA and adjusted EBITDA may not be comparable to EBITDA or similarly titled measures utilized by other companies since such other companies may not calculate EBITDA in the same manner as eFuture does.

Statement Regarding Unaudited Financial Information

The unaudited financial information set forth above is subject to adjustments that may be identified when audit work is performed on the Company's year-end financial statements, which could result in significant differences from this unaudited financial information.

About eFuture Information Technology Inc.

eFuture Information Technology Inc. (Nasdaq: EFUT) is a leading provider of software and services in China's rapidly growing retail and consumer goods industries. eFuture provides integrated software and services to manufacturers, distributors, wholesalers, logistics companies and retailers in China's front-end supply chain (from factory to consumer) market, especially in the retail and fast moving consumer goods industries. eFuture currently serves over 15 Fortune 500 companies, over 1,000 retailers and over 5,000 suppliers operating in China. eFuture is one of IBM's premier business partners in Asia Pacific and is a strategic partner with Oracle, Microsoft, JDA, Motorola and Samsung Network China. eFuture has more than 600 employees and 20 branch offices across China. For more information about eFuture, please visit http://www.e-future.com.cn/ .

Safe Harbor

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, 2009 financial outlook and quotations from management in this announcement, as well as strategic and operational plans, contain forward-looking statements. eFuture may also make written or oral forward-looking statements in periodic reports to the Securities and Exchange Commission (the "SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to second parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: eFuture's anticipated growth strategies; eFuture's future business development, results of operations and financial condition; expected changes in the Company's revenues and certain cost or expense items; eFuture's ability to attract customers and leverage its brand; trends and competition in the software industry; the Company's ability to control expenses and maintain profit margins; the Company's ability to hire, train and retain qualified managerial and other employees; the Company's ability to develop new software and pilot new business models at desirable locations in a timely and cost-effective manner; the performance of third parties under contracts with the Company; the expected growth of the Chinese economy software market in retail and consumer goods industries; and Chinese governmental policies relating to private managers and operators of software and applicable tax rates.

Further information regarding these and other risks is included in eFuture's annual report on Form 20-F and other documents filed with the SEC. All information provided in this press release and in the attachments is as of November 19, 2009, and the Company undertakes no duty to update such information or any other forward-looking information, except as required under applicable law.

For more information, please contact:

Investor Contact:

Troe Wen, Company Secretary

eFuture Information Technology Inc.

Tel: +86-10-5293-7699

Email: ir@e-future.com.cn

Investor Relations (HK):

Ruby Yim

Taylor Rafferty

Tel: +852-3196-3712

Email: eFuture@Taylor-Rafferty.com

Investor Relations (US):

Mahmoud Siddig

Taylor Rafferty

Tel: +1-212-889-4350

Email: eFuture@Taylor-Rafferty.com

Media Contact:

Jason Marshall

Taylor Rafferty

Tel: +1-212-889-4350

Email: eFuture@Taylor-Rafferty.com

-- FINANCIAL TABLES TO FOLLOW --

E-FUTURE INFORMATION TECHNOLOGY INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED BALANCE SHEETS

Chinese Yuan (Renminbi) U.S. Dollars

December 31, September 30, September 30,

2008 2009 2009

(Unaudited) (Unaudited) (Unaudited)

ASSETS

Current assets

Cash and cash equivalents 60,787,734 35,456,533 5,194,183

Trade receivables, less

allowance for doubtful

accounts of RMB4,743,679

and RMB5,108,221($748,326),

respectively 19,468,029 12,391,138 1,815,232

Refundable value added tax 2,755,702 2,651,527 388,434

Deposits -- -- --

Advances to employees 3,205,953 4,612,444 675,697

Advances to suppliers 198,752 422,139 61,841

Other receivables 2,229,535 3,952,932 579,082

Prepaid expenses 735,083 1,636,601 239,753

Inventory and work in process 2,879,250 8,508,900 1,246,506

Total current assets 92,260,038 69,632,214 10,200,729

Non-current assets

Long-term investments 654,192 654,192 95,835

Long term deferred expense -- 75,000 10,987

Deferred loan costs 1,182,588 924,587 135,447

Property and equipment, net

of accumulated depreciation

of RMB3,020,838 and

RMB3,852,569($564,380),

respectively 3,605,458 4,047,329 592,911

Intangible assets, net of

accumulated amortization of

RMB34,704,373 and

RMB46,117,730($6,755,989),

respectively 49,875,082 47,258,138 6,923,052

Goodwill 91,284,735 91,284,735 13,372,702

Total non-current assets 146,602,055 144,243,981 21,130,934

Total assets 238,862,093 213,876,195 31,331,663

LIABILITIES AND SHAREHOLDERS'

EQUITY

Current liabilities

Trade accounts payable 5,646,259 1,695,975 248,451

Other payable 11,097,702 14,333,809 2,099,823

Accrued expenses 6,873,703 3,496,183 512,171

Accrued interest -- 92,154 13,500

Taxes payable 7,933,734 5,027,189 736,455

Advances from customers 22,839,530 27,151,634 3,977,562

Royalstone acquisition

obligation, net of current

portion 6,416,970 6,420,451 940,560

Health field acquisition

obligation 594,000 553,365 81,065

Proadvancer System

acquisition obligation 29,958,518 29,974,765 4,391,135

BFuture acquisition

obligation 392,877 392,877 57,554

Deferred tax, current portion 1,553,197 388,299 56,884

Total current liabilities 93,306,490 89,526,700 13,115,160

Long-term liabilities

Royalstone acquisition

obligation -- -- --

3%-10% RMB6,826,200

($1,000,000) convertible

note payable, net of

RMB6,794,147 ($995,304)

of unamortized discount 26,068 32,053 4,696

Derivative liabilities 5,111,417 5,655,029 828,430

Minority shareholder

interests 204,414 (16,750) (2,454)

Deferred tax 5,458,232 4,272,007 625,825

Total long-term liabilities 10,800,131 9,942,338 1,456,497

Shareholders' equity

Ordinary shares, $0.0756 U.S.

dollars par value; 6,613,756

shares authorized; 2,924,702

shares and 3,362,241 shares

outstanding, respectively 2,039,196 2,039,196 298,731

Additional paid-in capital 173,054,651 175,348,931 25,687,634

Statutory reserves 3,084,020 3,084,020 451,792

Accumulated deficit (43,422,395) (66,064,990) (9,678,150)

Total shareholders' equity 134,755,472 114,407,156 16,760,006

Total liabilities and

shareholders' equity 238,862,093 213,876,195 31,331,663

E-FUTURE INFORMATION TECHNOLOGY INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED INCOME STATEMENTS

Three Months Ended

September

30,2008 June 30,2009 September 30,2009

RMB RMB RMB US$

(Unaudited) (Unaudited) (Unaudited) (Unaudited)

Revenues

Software sales 16,602,397 10,611,112 13,809,558 2,023,023

Hardware sales 2,650,771 -- 799,850 117,173

Service fee income 8,103,952 11,594,726 10,603,170 1,553,305

Total Revenues 27,357,120 22,205,838 25,212,578 3,693,501

Cost of revenues

Cost of software 5,312,887 3,526,283 4,379,759 641,610

Cost of hardware 2,025,567 -- 649,717 95,180

Cost of service fee

income 2,698,429 4,937,353 6,449,959 944,883

Amortization of acquired

technology 3,336,837 3,018,653 3,063,315 448,758

Amortization of software

costs 891,606 905,642 1,027,965 150,591

Total Cost of Revenue 14,265,327 12,387,931 15,570,716 2,281,022

Gross Profit 13,091,793 9,817,907 9,641,862 1,412,479

Operating Expenses

Research and development 223,792 92,179 427,195 62,582

General and

Administrative 8,069,198 10,032,444 7,173,665 1,050,902

Selling and distribution

expenses 4,274,793 9,443,587 7,914,027 1,159,361

Total Operating Expenses 12,567,783 19,568,210 15,514,887 2,272,844

Profit/(loss) from

operations 524,010 (9,750,303) (5,873,024) (860,365)

Interest income 353,665 162,491 153,454 22,480

Interest expense (32,793) (174,914) (176,753) (25,893)

Interest expenses -

amortization of discount

on notes payable (570) (204) (958) (140)

Interest expenses -

amortization of deferred

loan costs (82,744) (87,176) (88,301) (12,936)

Income/(loss) on

investments (130,681) -- -- --

Gain/(loss) on derivatives 9,005,331 (1,673,706) (158,449) (23,212)

Loss on extinguishment of

convertible notes -- -- -- --

Foreign currency exchange

gain (3,679,219) 12,059 31,006 4,542

Profit/(loss) before tax 5,956,999 (11,511,752) (6,113,025) (895,524)

Income tax expense/

(benefit) -- 283,108 1,574,525 230,659

Minority interest in

profit/(loss) of

consolidated subsidiary 1,602,385 (154,631) 375,795 55,052.00

Net Income/(loss) 7,559,384 (11,383,275) (4,162,706) (609,813)

Other comprehensive

income/(loss)

Foreign currency

translation

adjustment -- -- -- --

Comprehensive

Income/(loss) 7,559,384 (11,383,275) (4,162,706) (609,813)

Earnings per ordinary share

Basic 2.41 (3.39) (1.24) (0.18)

Diluted 2.41 (3.39) (1.24) (0.18)

E-FUTURE INFORMATION TECHNOLOGY INC. AND SUBSIDIARY

NON-GAAP MEASURES OF PERFORMANCE

September

30,2008 June 30,2009 September 30,2009

RMB RMB RMB US$

(Unaudited) (Unaudited) (Unaudited) (Unaudited)

NON-GAAP OPERATING

INCOME (LOSS) AND

ADJUSTED EBITDA

Operating income

(loss) (GAAP Basis) 524,010 (9,750,303) (5,873,024) (860,365)

Adjustments for

non-GAAP measures

of performance:

Add back amortization

of acquired software

technology 3,336,837 3,018,653 3,063,315 448,758

Add back amortization

of intangibles 891,606 905,642 1,027,965 150,591

Add back share-based

Compensation expenses 763,234 752,311 776,742 113,788

Adjusted non-GAAP

operating income 5,515,686 (5,073,697) (1,005,002) (147,228)

Add back depreciation 666,804 286,790 288,844 42,314

Adjusted EBITDA

(Earnings before

interest, taxes,

depreciation and

amortization) 6,182,490 (4,786,907) (716,158) (104,913)

NON-GAAP OPERATING

INCOME (LOSS) AND

ADJUSTED EBITDA,

as a percentage of

revenue

Operating income

(loss) (GAAP BASIS) 2% -44% -23% -23%

Adjustments for

non-GAAP measures

of performance:

Amortization of

acquired software

technology 12% 14% 12% 12%

Amortization of

intangibles 3% 4% 4% 4%

Share-based compensation

expenses 3% 3% 3% 3%

Adjusted non-GAAP

operating income 20% -23% -4% -4%

Depreciation 2.4% 1.3% 1.1% 1.1%

Adjusted EBITDA

(Earnings before

interest, taxes,

depreciation and

amortization) 23% -22% -3% -3%

NON-GAAP EARNINGS

PER SHARE

Net Income(Loss) 7,559,384 (11,383,275) (4,162,706) (609,813)

Amortization of

acquired software

technology 3,336,837 3,018,653 3,063,315 448,758

Amortization of

intangibles 891,606 905,642 1,027,965 150,591

Accretion on

convertible notes 570 204 958 140

Share-based

compensation

expenses 763,234 752,311 776,742 113,788

Adjusted Net income 12,551,631 (6,706,465) 706,274 103,464

Adjusted non-GAAP

diluted earnings

per share 4.00 (1.98) 0.21 0.03

Shares used to

compute non-GAAP

diluted earnings

per share 3,140,371 3,384,625 3,386,318 3,386,318

E-FUTURE INFORMATION TECHNOLOGY INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

Chinese Yuan (Renminbi) U.S. Dollars

December 31, September 30, September 30,

2008 2009 2009

(Unaudited) (Unaudited) (Unaudited)

Cash flows from operating

activities:

Net income (loss) (4,478,112) (23,015,794) (3,371,685)

Adjustments to reconcile

net income (loss) to net

cash provided by (used

in) operating activities:

Depreciation 891,183 720,875 105,604

Amortization of intangible

assets 16,940,774 11,826,305 1,732,487

Impairment of intangible

assets 2,143,290 -- --

Amortization of discount

on notes payable 33,212 7,810 1,144

Amortization of deferred

loan costs 978,204 261,538 38,314

Gain on derivatives (33,122,465) 541,294 79,297

Loss on extinguishment of

convertible notes 22,529,233 -- --

Investment (income)/loss 3,552,902 -- --

Loss on disposition of

property and equipment 385,995 2,200 322.00

Provision for doubtful

debt 2,340,706 (656,452) (96,167)

Provision for loss in

inventory and work in

process 1,449,542 -- --

Compensation expense for

options issued to

employees 3,109,903 2,294,279 336,099

Deferred taxes 481,774 (2,351,123) (344,426)

Foreign exchange loss (2,222,996) -- --

Minority interest 204,414 (221,164) (32,399)

Change in assets and

liabilities:

Accounts receivable (2,526,441) 7,733,343 1,132,891

Refundable value added tax 935,333 104,175 15,261

Deposits 156,695 -- --

Advances to employees 370,994 (1,644,189) (240,864)

Advances to suppliers 991,888 (223,387) (32,725)

Other receivables 136,565 (2,094,564) (306,842)

Prepaid expenses 305,014 (976,373) (143,033)

Inventories 1,421,159 (5,460,834) (799,982)

Trade payables 1,230,861 (3,991,241) (584,694)

Other payables 7,269,063 4,611,114 675,502

Accrued expenses 2,360,449 (3,376,218) (494,597)

Accrued interest (278,420) 92,154 13,500

Taxes payable (1,084,826) (3,719,675) (544,912)

Advances from customers 4,542,952 4,312,104 631,699

Net cash provided by

operating activities 31,048,845 (15,223,823) (2,230,205)

Cash flows from investing

activities:

Purchases of property and

equipment (1,618,331) (1,290,055) (188,986)

Payments for intangible

assets (2,930,247) (8,836,167) (1,294,449)

Long-term investments -- -- --

Acquisition of business (28,278,247) -- --

Loan to Guarantor -- -- --

Amounts due from a related

party -- -- --

Net cash used in investing

activities (32,826,825) (10,126,223) (1,483,435)

Cash flows from financing

activities:

Issuance of ordinary

shares for cash, net of

offering costs paid -- -- --

Proceeds from exercise of

warrants 3,657,908 -- --

Issuance of convertible

notes -- -- --

Payment of make-whole

obligation (8,054,079) -- --

Repayment of short-term

loans -- -- --

Net cash provided by (used

in) financing activities (4,396,171) -- --

Effect of exchange rate

changes on cash (265,463) 18,843 2,760

Net increase (decrease) in

cash (6,439,614) (25,331,201) (3,710,879)

Cash and cash equivalents

at beginning of period 67,227,348 60,787,734 8,905,062

Cash and cash equivalents

at end of period 60,787,734 35,456,533 5,194,183

Supplemental cash flow

information

Interest paid 1,525,200 210,130.87 30,783.00

E-FUTURE INFORMATION TECHNOLOGY INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED BALANCE SHEETS

Sep 30,2009 Sep 30,2008 Sep 30,2008

(Reported) (Reported) (Restated)

ASSETS

Current assets

Cash and cash equivalents RMB 35,456,533 RMB 32,654,311 RMB 32,654,311

Trade receivables, less

allowance for doubtful

accounts 12,391,138 21,649,789 21,649,789

Refundable value added tax 2,651,527 2,076,806 2,076,806

Deposits -- 209,660 209,660

Advances to employees 4,612,444 3,325,265 3,325,265

Advances to suppliers 422,139 1,272,190 1,272,190

Notes receivable - related

party -- -- --

Other receivables 3,952,932 2,957,441 2,957,441

Prepaid expenses 1,636,601 1,290,072 1,290,072

Inventory 8,508,900 28,583,119 28,583,119

Total current assets 69,632,214 94,018,652 94,018,652

Non-current assets

Long-term investments 654,192 636,438 636,438

Long term deferred expense 75,000 -- --

Deferred loan costs 924,587 845,952 1,283,729

Deferred assets -- 170,583 170,583

Property and equipment, net of

accumulated depreciation 4,047,329 3,816,169 3,816,169

Intangible assets, net of

accumulated amortization 47,258,138 55,721,160 55,721,160

Goodwill 91,284,735 62,091,498 62,091,498

Total non-current assets 144,243,981 123,281,801 123,719,578

Total assets RMB213,876,195 RMB217,300,453 RMB217,738,230

LIABILITIES AND SHAREHOLDERS'

EQUITY

Current liabilities

Trade accounts payable RMB 1,695,975 RMB 7,641,533 RMB 7,641,533

Other payable 14,333,809 8,314,220 8,314,220

Accrued expenses 3,496,183 5,127,705 5,127,705

Accrued interest 92,154 129,180 (7,959,651)

Taxes payable 5,027,189 3,784,198 3,784,198

Deferred Revenues -- 3,824,101 3,824,101

Deferred Tax -- 4,688,447 4,688,447

Advances from customers 27,151,634 26,014,183 26,014,183

Royalstone acquisition

obligation, current portion 6,420,451 2,015,456 2,015,456

Health Field acquisition

obligation 553,365 1,027,791 1,027,791

Proadvancer System acquisition

obligation 29,974,765 21,853,524 21,853,524

BFuture acquisition obligation 392,877 -- --

Make-whole obligation, current

portion -- 366,453 --

Convertible note payable,

current portion -- -- --

Deferred tax, current portion 388,299 -- --

Total current liabilities 89,526,700 84,786,790 76,331,505

Long-term liabilities

Royalstone acquisition

obligation, net of current

portion -- 1,424,728 1,424,728

Make-whole obligation, net of

current portion -- 9,290,082 --

3% - 10% convertible note

payable, net of unamortized

discount 32,053 6,770,666 27,686

Derivative liabilities 5,655,029 -- (22,427,355)

Deferred tax (16,750) -- --

Minority shareholder interests 4,272,007 (5,098,557) (5,098,557)

Total long-term liabilities 9,942,338 12,386,919 (26,073,499)

Shareholders' equity

Ordinary shares, $0.0756 U.S.

dollars par value; 6,613,756

shares authorized;3,362,241

shares outstanding 2,039,196 1,957,580 1,957,580

Additional paid-in capital 175,348,931 198,574,086 214,660,407

Statutory reserves 3,084,020 3,084,020 3,084,020

Accumulated deficit (66,064,990) (83,488,941) (52,221,783)

Total shareholders' equity 114,407,156 120,126,745 167,480,223

Total liabilities and

shareholders' equity RMB213,876,195 RMB217,300,453 RMB217,738,230

E-FUTURE INFORMATION TECHNOLOGY INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED INCOME STATEMENTS

Sep 30,2009 Sep 30,2008 Sep 30,2008

(Reported) (Reported) (Restated)

Revenues

Software sales RMB 13,809,558 RMB 16,602,397 RMB 16,602,397

Hardware sales 799,850 2,650,771 2,650,771

Service fee income 10,603,170 8,103,952 8,103,952

Total Revenues 25,212,578 27,357,120 27,357,120

Cost of Revenue

Cost of software 4,379,759 5,312,887 5,312,887

Cost of hardware 649,717 2,025,567 2,025,567

Cost of service fee income 6,449,959 2,698,429 2,698,429

Amortization of acquired

technology 3,063,315 3,336,837 3,336,837

Amortization of software costs 1,027,965 891,606 891,606

Total Cost of Revenue 15,570,716 14,265,327 14,265,327

Gross Profit 9,641,862 13,091,793 13,091,793

Operating Expenses

Research and development 427,195 223,792 223,792

General and administrative 7,173,665 8,061,899 8,069,198

Selling and distribution

expenses 7,914,027 4,274,793 4,274,793

Total Operating Expenses 15,514,887 12,560,484 12,567,783

Profit from operations (5,873,024) 531,309 524,010

Interest income 153,454 353,665 353,665

Interest expense (176,753) (8,114,896) (32,793)

Interest expense- amortization

of discount on notes payable (958) (18,385,813) (570)

Interest expense- amortization

of deferred loan costs (88,301) (3,415,298) (82,744)

Income on investments -- (130,681) (130,681)

Gain on derivative liabilities (158,449) -- 9,005,331

Loss on extinguishment of

convertible notes -- -- --

Foreign currency exchange

gain/(loss) 31,006 (488,662) (3,679,219)

Outside business receives -- 528 --

Outside business disburses -- (7,827) --

Loss before taxation (6,113,025) (29,657,675) 5,956,999

Income tax 1,574,525 -- --

Minority interest in loss of

consolidated subsidiary 375,795 1,602,385 1,602,385

Net loss RMB (4,162,706) RMB(28,055,290) RMB 7,559,384

Source: eFuture Information Technology Inc.
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