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eFuture to Provide Sales Counter Management System to L'Oreal China



BEIJING, Oct. 15 /Xinhua-PRNewswire/ -- eFuture Information Technology Inc. (Nasdaq: EFUT), a leading provider of software and services in China's rapidly growing retail and consumer goods industries, today announced that it has signed a contract to provide its eFuture ONE POS-ERP Sales Counter Management System ("the sales counter management system") to L'Oreal (China) Co. Ltd. ("L'Oreal China") (EPA: OR), a world leader in the cosmetics industry. eFuture will roll out the sales counter management system at more than 2,000 L'Oreal China sales counters across China, covering L'Oreal China's major brands such as L'Oreal, Vichy and Maybelline.

"Internationally renowned names such as L'Oreal China continue to turn to eFuture's solutions to manage merchandise and better serve end customers as they push aggressively into the Chinese market," said Adam Yan, eFuture's chairman and chief executive officer. "Despite the current macroeconomic backdrop in the West, the fundamentals of our business remain strong. At the same time, the Chinese government is enacting a number of policies to both encourage continuous, stable growth and shift the driving force of economic expansion away from exports and foreign direct investment and toward domestic consumption. As consumer goods companies like L'Oreal China look toward the Chinese consumer for growth, we're delivering rapidly scalable solutions that require a minimal investment in IT infrastructure, helping our clients climb the retail value chain and increase profitability."

The eFuture ONE POS-ERP Sales Counter Management System is a comprehensive front-end supply chain management IT solution specifically designed for specialty stores and branded sales counters operating in department stores in China. The sales counter management system consists of a number of versatile subsystems including point-of-sale and business management; purchase, order and inventory management; marketing management; customer management and business reporting.

L'Oreal (China) Co. Ltd.

Since entering the China market in 1996, L'Oreal China has achieved success through a sophisticated marketing approach and unique insight into the China market and Chinese consumers. With more than 7,000 employees, L'Oreal China markets 14 global cosmetics brands and two local brands that reach customers though department stores, super markets, pharmacies, professional hair stylists and duty-free shops. L'Oreal China's Consumer Products line comprises products for all facets of beauty care, including skin care, hair care, hair coloring, makeup and styling products. L'Oreal China comprises L'Oreal's single largest market in the Asia Pacific Region.

In September 2005, L'Oreal opened the China Research & Development Centre in Shanghai, which joined R&D centers in Paris, New York and Tokyo. The center focuses on the research and development of Chinese materials and chemical formulas. In conjunction with the Tokyo Research & Development Centre, the China center works to develop products that are specifically tailored to the needs of Chinese and Asian consumers. The China R&D Center is one of L'Oreal's long term commitments to China and demonstrates the country's significant position in the L'Oreal's global strategy.

About eFuture Information Technology Inc.

eFuture Information Technology Inc. (Nasdaq: EFUT) is a leading provider of front-end supply chain management software and services in China. eFuture provides integrated software and services to manufacturers, distributors, wholesalers, logistics companies and retailers in China's front-end supply chain market, especially in the retail and fast moving consumer goods ("FMCG") industries. eFuture currently serves more than 1,000 clients, including 15 Fortune 500 companies, over 900 retailers and over 200 distributors operating in China. eFuture is one of IBM's premier business partners in Asia Pacific and is a strategic partner with Oracle, Microsoft, JDA, Motorola and Samsung Network China. eFuture has over 600 employees and 20 branch offices across China.

For more information about eFuture, please visit

http://www.e-future.com.cn/ .

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects, " "anticipates, " "future, " "intends, " "plans, " "believes, " "estimates" and similar statements. Specifically, eFuture cannot guarantee that its future business will in any way benefit from this single contract with L'Oreal China.

eFuture may also make written or oral forward-looking statements in periodic reports to the Securities and Exchange Commission (the "SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to first parties. Statements that are not historical facts, including statements about the company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: eFuture's anticipated growth strategies; eFuture's future business development, results of operations and financial condition; expected changes in the company's revenues and certain cost or expense items; eFuture's ability to attract customers and leverage its brand; trends and competition in the software industry; the company's ability to hire, train and retain qualified managerial and other employees; the company's ability to develop new software and pilot new business models at desirable locations in a timely and

cost-effective manner; the expected growth of the Chinese economy and software market in the retail and consumer goods industries; and Chinese governmental policies relating to private managers and operators of software and applicable tax rates.

Further information regarding these and other risks is included in eFuture's annual report on Form 20-F and other documents filed with the SEC. All information provided in this press release and in the attachments is as of October 15, 2008, and the company undertakes no duty to update such information or any other forward-looking information, except as required under applicable law.

For investor and media inquiries, please contact:

eFuture Information Technology Inc.

Tel: +86-10-5165-0998 x8804

Email: ir@e-future.com.cn

Andrew Keller

Ogilvy Financial, Beijing

Tel: +86-10-8520-3112

Email: andrew.keller@ogilvy.com

Source: eFuture Information Technology Inc.
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