omniture

eLong, Inc. Reports First Quarter 2007 Unaudited Financial Results

2007-05-15 10:30 1767

BEIJING, May 15 /Xinhua-PRNewswire/ -- eLong, Inc. (Nasdaq: LONG), a

leading online travel service provider in China, today reported unaudited

financial results for the first quarter ended March 31, 2007.

(Logo: http://www.prnasia.com/sa/20061103193112-91.jpg )

Business Highlights

-- Travel revenue, comprised of hotel, air and other travel product and

service revenue, increased 22% to RMB63.0 million for the first quarter

2007 compared with the prior year period.

-- Travel revenues by product line for the first quarter of 2007 and 2006

were as follows (figures in RMB 000's):

Y/Y

Q1 2007 % Total Q1 2006 % Total Growth

Hotel commissions 48,879 77.6% 42,084 81.6% 16%

Air ticketing commissions 12,050 19.1% 8,009 15.5% 50%

Other travel revenue 2,077 3.3% 1,456 2.8% 43%

Total travel revenue 63,006 100% 51,549 100% 22%

-- The Company recorded an operating loss of RMB5.2 million for the first

quarter, a significant improvement from an operating loss of RMB15.5

million for the prior year quarter;

-- The Company recorded a net loss of RMB0.8 million for the first quarter,

compared with a net loss of RMB12.2 million for the prior year quarter;

and

-- As of March 31, 2007 cash and cash equivalents were RMB1.18 billion,

down 1% from RMB1.20 billion at December 31, 2006. Cash balances

decreased RMB14.6 million primarily due to the unrealized foreign

exchange loss of 9.6 million and capital expenditures of 4.5 million.

"eLong increased air ticketing commissions to nearly 20% of our travel

revenue during the first quarter," said Henrik Kjellberg, Chairman and interim

Chief Executive Officer of eLong, Inc. "We are pleased with our progress in

diversifying the Company's revenues, as well as continued efficiency gains

across our operating expense base, and remain confident in the long-term

opportunity of China's online travel market."

"eLong approaches the burgeoning Chinese travel market from a solid

financial foundation," said Chris Chan, eLong's Chief Financial Officer. "The

management team is committed to responsible growth, with an aim toward

maximizing free cash flow over the long-term, while increasing shareholder

return."

Business Results

Total and travel revenues both increased 22% for the first quarter of 2007

compared with the prior year period, reflecting continued growth in our core

hotel commissions business, as well by a 50% increase in our air ticketing

commission business.

Hotel

Revenue from hotel commissions increased 16% primarily due to higher room

volume, as well as a modest increase in commission per room night. Room nights

booked through eLong increased 14% to 756,000, while commission per room night

increased 3% to RMB65. Commission per room night increased due to our hitting

higher room volume thresholds.

eLong has grown its hotel offering over 22% since first quarter 2006, and

now features discounted rates at nearly 4,000 hotels in over 300 cities across

China.

Air

Revenue from air ticketing commissions increased 50%, our highest rate of

growth in the recent three quarters. The increase in revenue was volume driven,

with a 50% increase in air segments to 326,000. Revenue per air ticket was

flat at RMB37.

Profitability

Gross margin in the first quarter was 72.9%, a decrease of 247 basis

points compared with 75.4% in the prior year period. Gross margin decreased

due to the increased mix of lower gross margin air revenue, as well as

increased compensation expense as we invest in improvements to our call center.

Operating expenses for the first quarter of 2007 and 2006 were as follows

(figures in RMB 000's):

% % Y/Y

Q1 2007 Revenue Q1 2006 Revenue Growth

Sales and marketing 27,020 41.4% 21,849 40.9% 24%

General and administrative 11,188 17.1% 20,185 37.8% -45%

Service development 10,594 16.2% 10,475 19.6% 1%

Business tax and surcharges 3,675 5.6% 3,013 5.6% 22%

Amortization of intangibles 265 0.4% 265 0.5% 0%

Total 52,742 80.8% 55,787 104.4% -5%

Please note that prior period sales and marketing, service development

expenses and business tax and surcharge expenses as presented in the above

table have been reclassified to exclude expenses related to our discontinued

operations in order to conform with the current period presentation.

Sales and marketing, general and administrative expense and service

development expenses decreased 7% during the first quarter, while total

operating expenses decreased 5%.

Sales and marketing expense increased 24%, and increased 52 basis points

as a percentage of revenue to 41.4%. The increased expense was due to

increases in business volume and higher marketing spending.

General and administrative expense decreased 45% due to lower professional

fees during the quarter. General and administrative expenses as a percentage

of revenue were 17.1% in the first quarter.

Service development expense is composed of expenses related to technology

and product offering, including our website, the platform and the Company's

air, hotel and vacation package products. First quarter service development

expense increased just 1%, and decreased 337 basis points as a percentage of

revenue as we leveraged previous investments in our technology.

Operating loss was RMB5.2 million as compared to an operating loss of

RMB15.5 million in the first quarter of 2006, an improvement of RMB10.3

million due to higher revenue and lower general and administrative expense,

partially offset by the increase in sales and marketing expenses and cost of

services.

Other income, which represents interest income, unrealized exchange

gains/losses and other income/expenses, was RMB4.3 million in the first

quarter of both 2007 and 2006. The unrealized foreign exchange loss was RMB9.6

million in the first quarter of 2007 compared to a loss of RMB6.8 million in

the prior year period, reflecting Renminbi appreciation since March 31, 2006.

This increased loss was offset by net interest income of RMB13.8 million.

The Company recorded a net loss of RMB0.8 million for the first quarter

compared to a net loss of RMB12.2 million in the prior year period, an

improvement of RMB11.4 million primarily due to RMB10.3 million of lower

operating loss.

Our US GAAP diluted loss per ADS for the first quarter of 2007 was RMB0.04

compared to a diluted loss per ADS of RMB0.50 in the prior year period. Our US

GAAP diluted loss per ADS decreased RMB0.46 due to a lower net loss, partially

offset by a slight increase in the number of shares used in computing our loss

per share

Business Outlook

eLong expects total revenues for the second quarter of 2007 within the

range of RMB73.0 million (US$9.5 million) to RMB81.0 million (US$10.5 million),

an increase of 9% to 21% from the second quarter of 2006.

Note to the Unaudited Interim Consolidated Financial Statements

Financial information in this press release from eLong's unaudited

financial statements was prepared in accordance with generally accepted

accounting principles in the United States.

In May 2006, eLong disposed of Raytime, an operator of hotel loyalty

programs. In October 2006, eLong sold the assets and business of one of its'

divisions operating an interactive online dating community (the "Division").

In accordance with SFAS No. 144, "Accounting for the Impairment or Disposal of

Long-Lived Assets", the results of operations, financial position and cash

flows of Raytime and the Division have been reflected in the consolidated

financial statements and notes as a discontinued operation for all periods

presented. Accordingly, certain items in the first quarter of 2006 have been

reclassified to conform with the current period presentation to facilitate

comparison.

Safe Harbor Statement

It is currently expected that the Business Outlook will not be updated

until the release of eLong's next quarterly earnings announcement; however,

eLong reserves the right to update its Business Outlook at any time for any

reason.

Statements in this press release concerning eLong's future business,

operating results and financial condition are "forward-looking" statements

within the meaning of Section 27A of the Securities Act of 1933, as amended,

and Section 21E of the Securities Exchange Act of 1934, as amended, and as

defined in the Private Securities Litigation Reform Act of 1995. Words such as

"anticipate," "believe," "estimate," "expect," "forecast," "intend," "may,"

"plan," "project," "predict," "should" and "will" and similar expressions as

they related to the Company are intended to identify such forward-looking

statements, but are not the exclusive means of doing so. These forward

looking statements are based upon management's current views and expectations

with respect to future events and are not a guarantee of future performance.

Furthermore, these statements are, by their nature, subject to a number of

risks and uncertainties that could cause actual performance and results to

differ materially from those discussed in the forward-looking statements as a

result of a number of factors. Factors that could affect the Company's actual

results and cause actual results to differ materially from those included in

any forward-looking statement include, but are not limited to, eLong's

historical operating losses, its limited operating history, declines or

disruptions in the travel industry, the recurrence of SARS, an outbreak of

bird flu, eLong's reliance on having good relationships with hotel suppliers

and airline ticket suppliers, our reliance on the Travelsky GDS system for our

air business, the possibility that eLong will be unable to timely comply with

Section 404 of the Sarbanes-Oxley Act of 2002, the risk that eLong will not be

successful in competing against new and existing competitors, risks associated

with Expedia, Inc.'s (Nasdaq: EXPE) majority ownership interest in eLong and

the integration of eLong's business with that of Expedia's, subsequent

revaluations of the Chinese currency, changes in eLong's management team and

other key personnel and other risks outlined in eLong's filings with the U.S.

Securities and Exchange Commission (or SEC), including eLong's Form 20-F filed

with the SEC in connection with the Company's fiscal year 2005 results.

Readers are cautioned not to place undue reliance on any forward-looking

statements, which speak only as of their dates.

Conference Call

eLong will host a conference call to discuss its fourth quarter and fiscal

2006 earnings at 8:00 pm Eastern Time, May 14, 2007 (Beijing/Hong Kong time:

May 15, 2007 at 8:00 am). The management team will be on the call to discuss

quarterly results and highlights and to answer questions. The toll-free number

for U.S. participants is +1 800 365 8460. The dial-in number for Hong Kong

participants is +852 2258 4000. The toll number for international participants

is +1 210 795 0492. The pass code for all participants is "eLong".

A replay of the call will be available for 1 day between 9:15 pm Eastern

Time on May 14, 2007 and 9:15 pm Eastern Time on May 15, 2007. The toll-free

number for U.S. callers is +1 203 369 4590. The dial-in number for

international callers is +1 800 945 6632. The pass code for the replay is

736960.

Additionally, a live and archived web cast of this call will be available

on the Investor Relations section of the eLong web site at http://ir.elong.net

for three months.

About eLong, Inc.

eLong, Inc. (Nasdaq: LONG) is a leading online travel company in China.

Headquartered in Beijing, eLong has a national presence across China. eLong

uses web-based distribution technologies and a 24-hour call center to provide

consumers with access to travel reservation services. Aiming to enrich

people's lives through the freedom of independent travel, eLong empowers

consumers to make informed choices by providing a one-stop travel solution and

consolidated travel tools and information such as maps, virtual tours and user

ratings. eLong has the capacity to fulfill air ticket reservations in over 55

major cities across China. In addition to choice of a wide hotel selection in

the Greater China region, eLong offers Chinese consumers the ability to make

bookings at international hotels in over 140 destinations worldwide. eLong

operates the websites http://www.elong.com and http://www.elong.net.

Investor Contact:

Raymond Huang

eLong, Inc.

Investor Relations Manager

ir@corp.elong.com

86-10-5860-2288 ext. 6633

eLong, Inc. CONSOLIDATED STATEMENT OF OPERATIONS

(UNAUDITED, IN THOUSANDS EXCEPT PER SHARE AMOUNTS)

IN LOCAL CURRENCY

Three Months Ended

Mar. 31, Dec. 31, Mar. 31,

2007 2006 2006

RMB RMB RMB

Revenues

Hotel commissions 48,879 56,026 42,084

Air ticketing commissions 12,050 9,593 8,009

Other travel revenue 2,077 1,452 1,456

Total travel revenue 63,006 67,071 51,549

Non travel 2,275 2,647 1,904

Total revenues 65,281 69,718 53,453

Cost of services 17,701 16,651 13,173

Gross profit 47,580 53,067 40,280

Operating expenses

Service development 10,594 10,569 10,475

Sales and marketing 27,020 26,555 21,849

General and administrative 11,188 12,611 20,185

Amortization of intangibles 265 265 265

Business tax and surcharges 3,675 4,347 3,013

Total operating expenses 52,742 54,347 55,787

Loss from operations (5,162) (1,280) (15,507)

Other income 4,329 2,289 4,263

Income/(loss) before income tax

expense (833) 1,009 (11,244)

Income tax expense 52 1,490 537

Loss from continuing operations (885) (481) (11,781)

Discontinued operations

Income/(loss) from discontinued

operations 112 (1,332) (412)

Income tax expense/(benefit) of

discontinued operations 8 (2) (6)

Gain on sale of discontinued

operations - - -

Total discontinued operations 104 (1,330) (406)

Net loss (781) (1,811) (12,187)

Basic loss per share -

Continuing operations (0.02) (0.01) (0.24)

Discontinued operations 0.00 (0.03) (0.01)

Basic loss per share (0.02) (0.04) (0.25)

Basic loss per ADS

Continuing operations (0.04) (0.02) (0.48)

Discontinued operations 0.00 (0.06) (0.02)

Basic loss per ADS (0.04) (0.08) (0.50)

Diluted loss per ADS

Continuing operations (0.04) (0.02) (0.48)

Discontinued operations 0.00 (0.06) (0.02)

Diluted loss per ADS (0.04) (0.08) (0.50)

Shares used in computing basic net

income/(loss) per share 50,685 50,464 50,354

Shares used in computing diluted net

income/(loss) per share 50,685 50,464 50,354

Note that 1ADS = 2 shares

* Stock-based compensations 2,769 3,194 3,952

*Unrealised foreign exchange losses 9,614 11,899 6,775

eLong, Inc. CONSOLIDATED STATEMENT OF OPERATIONS

(UNAUDITED, IN THOUSANDS EXCEPT PER SHARE AMOUNTS)

IN U.S. DOLLARS

Three Months Ended

Mar. 31, Dec. 31, Mar. 31,

2007 2006 2006

US$ US$ US$

Revenues

Hotel commissions 6,329 7,179 5,250

Air ticketing commissions 1,560 1,229 999

Other travel revenue 269 186 182

Total travel revenue 8,158 8,594 6,431

Non travel 295 339 238

Total revenues 8,453 8,933 6,669

Cost of services 2,292 2,134 1,643

Gross profit 6,161 6,799 5,026

Operating expenses

Service development 1,372 1,354 1,308

Sales and marketing 3,499 3,403 2,726

General and administrative 1,449 1,616 2,519

Amortization of intangibles 34 34 33

Business tax and surcharges 476 557 376

Total operating expenses 6,830 6,964 6,962

Loss from operations (669) (165) (1,936)

Other income 561 293 532

Income/(loss) before income tax

expense (108) 128 (1,404)

Income tax expense 7 191 67

Loss from continuing operations (115) (63) (1,471)

Discontinued operations

Income/(loss) from discontinued

operations 15 (171) (51)

Income tax expense/(benefit) of

discontinued operations 1 - (1)

Gain on sale of discontinued

operations - - -

Total discontinued operations 14 (171) (50)

Net loss (101) (234) (1,521)

Basic loss per share

Continuing operations (0.003) (0.001) (0.030)

Discontinued operations 0.000 (0.004) (0.001)

Basic loss per share (0.003) (0.005) (0.031)

Diluted loss per share

Continuing operations (0.003) (0.001) (0.030)

Discontinued operations 0.000 (0.004) (0.001)

Diluted loss per share (0.003) (0.005) (0.031)

Basic loss per ADS

Continuing operations (0.005) (0.003) (0.060)

Discontinued operations 0.000 (0.008) (0.002)

Basic loss per ADS (0.005) (0.011) (0.062)

Diluted loss per ADS

Continuing operations (0.005) (0.003) (0.060)

Discontinued operations 0.000 (0.008) (0.002)

Diluted loss per ADS (0.005) (0.011) (0.062)

Shares used in computing basic net

income/(loss) per share 50,685 50,464 50,354

Shares used in computing diluted net

income/(loss) per share 50,685 50,464 50,354

* Stock-based compensations 359 409 493

*Unrealised foreign exchange losses 1,245 1,525 845

Note 1: The conversions of Renminbi (RMB) into United States dollars

(USD) as at the reporting dates are based on the noon buying rate of

USD1.00 = RMB7.7232 on March 31, 2007, USD1.00 = RMB7.8041 on December 31,

2006 and USD1.00 = RMB8.0167 on March 31, 2006 in the City of New York

for cable transfers of Renminbi as certified for customs purposes by the

Federal Reserve. No representation is intended to imply that the RMB

amounts could have been, or could be, converted, realized or settled into

U.S.dollars at that rate on the reporting dates.

eLong, Inc.

CONSOLIDATED SUMMARY BALANCE SHEET DATA

(UNAUDITED, IN THOUSANDS)

Mar. 31, Dec. 31, Mar. 31, Dec. 31,

2007 2006 2007 2006

ASSETS RMB RMB US$ US$

Current assets

Cash and cash equivalents 1,184,725 1,199,323 153,398 153,679

Total Accounts receivable, net 37,559 28,493 4,863 3,651

Investment securities 284 163 37 21

Prepaid expenses and other

current assets 11,701 12,772 1,515 1,636

Total current assets 1,234,269 1,240,751 159,813 158,987

Equipment and software, net 40,231 37,809 5,209 4,845

Goodwill 30,000 30,000 3,884 3,844

Intangibles 3,481 3,746 451 480

Other non-current assets 25,658 22,029 3,322 2,823

Deferred tax assets 982 982 127 126

Total assets 1,334,621 1,335,317 172,806 171,105

LIABILITIES AND SHAREHOLDERS'

EQUITY

Current liabilities

Accounts payable, accrued expenses

and other payables 119,871 112,328 15,521 14,394

Advances from customers 1,353 1,361 175 174

Taxes payable 9,155 20,735 1,185 2,657

Total current liabilities 130,379 134,424 16,881 17,225

Other long term liabilities 653 980 85 126

Deferred Tax Liabilities 132 132 17 17

Total liabilities 131,164 135,536 16,983 17,368

Shareholders' equity

Ordinary shares 4,197 4,192 543 537

Additional paid-in capital 1,305,643 1,301,312 169,055 166,747

Other equity items 2,398 2,398 310 307

Accumulated deficit and other

comprehensive income (108,781) (108,121) (14,085) (13,854)

Total shareholders' equity 1,203,457 1,199,781 155,823 153,737

Total liabilities and

shareholders' equity 1,334,621 1,335,317 172,806 171,105

- - - -

Source: eLong, Inc.
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Keywords: Travel
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