omniture

eLong, Inc. Reports Second Quarter 2008 Unaudited Financial Results

2008-08-26 21:17 1075


BEIJING, Aug. 27 /Xinhua-PRNewswire/ -- eLong, Inc. (Nasdaq: LONG), a leading online travel service provider in China, today reported unaudited financial results for the second quarter ended June 30, 2008.

(Logo: http://www.prnasia.com/sa/200708022023.JPG )

Highlights

-- Total gross revenues increased 10% year-on-year to RMB86.0 million and

net revenues increased 9% year-on-year to RMB80.8 million.

-- Travel revenues before business tax and surcharges comprised of hotel,

air and other travel product and service revenues increased 8% year-on-

year to RMB81.6 million.

Travel revenues before business tax and surcharges by product were as

follows (figures in RMB 000’s; some numbers may not add due to

rounding):

% % Y/Y

Q2 2008 Total Q2 2007 Total Growth

Hotel commissions 63,158 77% 60,162 80% 5%

Air ticketing

commissions 18,329 22% 13,850 18% 32%

Other travel revenue 113 -- 1,400 2% -92%

Total travel revenue 81,600 100% 75,412 100% 8%

-- Operating loss increased year-on-year by RMB5.7 million to RMB7.9

million, driven primarily by increased revenue offset by greater

service development, and sales and marketing expenses.

-- Net loss from continuing operations increased year-on-year by RMB18.4

million to RMB20.3 million, driven primarily by a RMB 9.6 million

increase in sales and marketing expenses, a RMB4.5 million increase in

foreign currency exchange losses and a RMB7.3 million decrease in

interest income compared to the prior year quarter, due to the

appreciation of the Renminbi and lower U.S. interest rates.

-- Cash and cash equivalents as of June 30, 2008 were RMB1.07 billion

(USD$156.4 million).

-- As of Aug 25, 2008, the Company repurchased 801,322 ADS at a cost of

USD$6.4million.

“We have made significant improvements to our products and services and now is the time to invest in brand awareness and begin to aggressively promote our product offerings,” said Guangfu Cui, Chief Executive Officer of eLong. “ We are doing the right things and believe that our hard work will pay off as we develop our brand and the market rebounds.”

“We are building the company for the long-term,” said Chris Chan, Chief Financial Officer of eLong. “We will begin to grow our marketing expense and use our strong balance sheet to our advantage while being prudent with our investments.”

Business Results

Hotel

Hotel commissions increased 5% for the second quarter of 2008 primarily due to higher room volume. Room nights booked through eLong increased 5% to 968,000, while commission per room night of RMB65.2 was similar to the prior year quarter.

Air

Air ticketing commissions increased 32% for the second quarter of 2008, driven by a 19% increase in air segments to 412,000, and an increase of 81 basis points in the average percent commission to 6.0% or RMB44.5 per air ticket.

Profitability

Gross margin in the second quarter was 71% compared to 72% in the prior year period driven by the growth of lower margin air revenues and higher personnel costs.

Operating expenses for the second quarter of 2008 and 2007 were as follows (figures in RMB 000’s; some numbers may not add due to rounding):

% Net % Net Y/Y

Q2 2008 Revenue Q2 2007 Revenue Growth

Service development 13,331 16% 12,257 16% 9%

Sales and marketing 38,867 48% 29,313 39% 33%

General and

administrative 12,994 16% 13,540 18% -4%

Amortization of

intangibles 217 -- 265 -- -18%

Write-down of

property and

equipment and

intangibles 121 -- 526 1% -77%

Total operating

expenses 65,530 81% 55,901 75% 17%

Total operating expenses increased 17% for the second quarter of 2008 compared to the second quarter of 2007. Operating expenses were 81% of net revenues increasing by 6 percentage points compared to the second quarter of the prior year.

Service development expense is composed of expenses related to technology and our product offering, including our website, platforms and other related system development. Service development expense increased 9% over the prior year period, mainly driven by increased investment in platform enhancements. Service development expense as a percentage of net revenues, remained flat at 16%.

Sales and marketing expense for the second quarter 2008 increased 33% over the prior year period, mainly driven by higher sales commissions in line with revenue growth and increased online and offline marketing promotion expense. The sales and marketing expense increased by 9 percentage points to 48% of net revenues when compared to the same period last year.

General and administrative expense for the second quarter 2008 decreased 4% over the prior year period. General and administrative expense as a percentage of net revenues, decreased by 2 percentage points year-on-year, to 16% in the second quarter.

Other loss, which represents interest income, foreign exchange losses and other income/expense, was RMB13.1 million in the second quarter of 2008, primarily due to a foreign currency exchange loss of RMB19.9 million resulting from the appreciation of Renminbi during the quarter. This foreign currency exchange loss was partially offset by interest income of RMB6.8 million in the second quarter of 2008.

Net loss for the second quarter 2008 increased by RMB18.4 million over the prior year quarter to RMB20.3 million.

Our basic and diluted loss per ADS for the second quarter of 2008 was RMB0.80 compared to a basic and diluted loss per ADS of RMB0.08 in the prior year period.

Business Outlook

eLong expects net revenues, net of business tax and surcharges, for the third quarter of 2008 to be relatively flat, within the range of RMB75 million to RMB83 million, or -5% to 5% compared to the third quarter of 2007.

Notes to the Unaudited Interim Consolidated Financial Statements

To supplement the financial measures calculated in accordance with generally accepted accounting principals in the United States, or GAAP, this press release includes certain non-GAAP financial measures including basic loss per ADS, diluted loss per ADS, share-based compensation charges and unrealized foreign exchange losses. The Company believes these non-GAAP financial measures are important to help investors understand the Company’s current financial performance and future prospects and compare business trends among different reporting periods on a consistent basis. These non-GAAP financial measures should be considered in addition to financial measures presented in accordance with GAAP, but should not be considered as a substitute for, or superior to, financial measures presented in accordance with GAAP.

Safe Harbor Statement

It is currently expected that the Business Outlook will not be updated until the release of eLong’s next quarterly earnings announcement; however, eLong reserves the right to update its Business Outlook at any time for any reason.

Statements in this press release concerning eLong’s future business, operating results and financial condition are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they related to the Company are intended to identify such forward-looking statements, but are not the exclusive means of doing so. These forward looking statements are based upon management’s current views and expectations with respect to future events and are not a guarantee of future performance. Furthermore, these statements are, by their nature, subject to a number of risks and uncertainties that could cause actual performance and results to differ materially from those discussed in the forward-looking statements as a result of a number of factors. Factors that could affect the Company’s actual results and cause actual results to differ materially from those included in any forward-looking statement include, but are not limited to, eLong’s historical operating losses, its limited operating history, declines or disruptions in the travel industry, the recurrence of SARS, an outbreak of bird flu or other disease, eLong’s reliance on having good relationships with hotel suppliers and airline ticket suppliers, our reliance on the Travelsky GDS system for our air business, the possibility that eLong will be unable to continue timely compliance with Section 404 of the Sarbanes-Oxley Act of 2002, the risk that eLong will not be successful in competing against new and existing competitors, risks associated with Expedia, Inc.’s (Nasdaq: EXPE) majority ownership interest in eLong and the integration of eLong’s business with that of Expedia’s, fluctuations in the value of the Chinese currency, changes in eLong’s management team and other key personnel, changes in third-party distribution partner relationships and other risks outlined in eLong’s filings with the U.S. Securities and Exchange Commission (or SEC), including eLong’s Form 20-F filed with the SEC in connection with the Company’s fiscal year 2007 results. Readers are cautioned not to place undue reliance on any forward-looking statements, which speak only as of their dates.

Conference Call

eLong will host a conference call to discuss its second quarter 2008 earnings on August 27th, 2008, 8:00 AM Beijing local time (August 26th, 2008, 8 PM ET). The management team will be on the call to discuss the quarterly results and to answer questions. The toll-free number for U.S. participants is +1-800-365-8460. The dial-in number for Hong Kong participants is

+852-2258-4000. International participants can dial +1-210-795-0492. Pass code: ELONG.

A replay of the call will be available for one day between 9:30 pm Eastern Time on August 26th, 2008 and 9:30 am Eastern Time on August 27th, 2008. The toll-free number for U.S. callers is +1-800 395 9177; the Hong Kong dial in number is +852 2802 5151, and the dial-in number for international callers is +1 203 369 4612. The pass code for the replay is 713690.

Additionally, a live and archived web cast of this call will be available on the Investor Relations section of the eLong web site at http://ir.elong.net for three months.

About eLong, Inc.

eLong, Inc. (Nasdaq: LONG) is a leading online travel company in China. Headquartered in Beijing, eLong has a national presence across China. eLong uses web-based distribution technologies and a 24-hour call center to provide consumers with access to travel reservation services. Aiming to enrich people’s lives through the freedom of independent travel, eLong empowers consumers to make informed choices by providing a one-stop travel solution and consolidated travel tools and information such as maps, virtual tours and user ratings. eLong has the capacity to fulfill air ticket reservations in over 80 major cities across China. In addition to choice of a wide hotel selection in the Greater China region, eLong offers Chinese consumers the ability to make bookings at international hotels in over 140 destinations worldwide. eLong operates the websites http://www.elong.comand http://www.elong.net .

eLong, Inc.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(IN THOUSANDS EXCEPT PER SHARE AMOUNTS)

Three Months Ended

Jun. 30, Mar. 31, Jun. 30, Jun. 30,

2007 2008 2008 2008

RMB RMB RMB USD

Revenues:

Hotel commissions 60,162 57,234 63,158 9,208

Air ticketing

commissions 13,850 19,632 18,329 2,672

Other travel revenue 1,400 791 113 17

Travel 75,412 77,657 81,600 11,897

Other 3,019 3,792 4,384 639

Gross revenues 78,431 81,449 85,984 12,536

Business tax and

surcharges (4,026) (4,754) (5,170) (754)

Net revenues 74,405 76,695 80,814 11,782

Cost of services (20,701) (23,703) (23,192) (3,381)

Gross profit 53,704 52,992 57,622 8,401

Operating expenses:

Service development (12,257) (12,697) (13,331) (1,944)

Sales and marketing (29,313) (28,907) (38,867) (5,666)

General and

administrative (13,540) (14,778) (12,994) (1,894)

Amortization of

intangibles (265) (217) (217) (32)

Write-down of property

and equipment and

intangibles (526) -- (121) (18)

Total operating

expenses (55,901) (56,599) (65,530) (9,554)

Loss from operations (2,197) (3,607) (7,908) (1,153)

Other income(loss) (1,053) (28,248) (13,067) (1,905)

Loss from continuing

operations before

income tax expense (3,250) (31,855) (20,975) (3,058)

Income tax benefit

(expense) 1,433 (738) 721 105

Loss from continuing

operations (1,817) (32,593) (20,254) (2,953)

Discontinued operations:

Income from discontinued

operations -- -- -- --

Income tax expense of

discontinued operations -- -- -- --

Total discontinued

operations -- -- -- --

Net loss (1,817) (32,593) (20,254) (2,953)

Basic loss per share (0.04) (0.64) (0.40) (0.058)

Diluted loss per share (0.04) (0.64) (0.40) (0.058)

Basic loss per ADS (0.08) (1.28) (0.80) (0.116)

Diluted loss per ADS (0.08) (1.28) (0.80) (0.116)

Shares used in computing

basic net loss per

share 50,732 50,905 50,568 50,568

Shares used in computing

diluted net loss per

share 50,732 50,905 50,568 50,568

Note that 1 ADS =

2 shares

Share-based compensation

charges included are as

follows: 1,760 2,357 1,817 266

Cost of services 29 144 81 12

Service development 569 974 625 91

Sales and marketing 83 494 292 43

General and

administrative 1,079 745 819 120

Un-realized foreign

exchange losses 15,421 37,896 19,913 2,903

Six Months Ended

Jun. 30, Jun. 30, Jun. 30,

2007 2008 2008

RMB RMB USD

Revenues:

Hotel commissions 109,042 120,392 17,552

Air ticketing

commissions 25,900 37,960 5,534

Other travel revenue 3,476 905 132

Travel 138,418 159,257 23,218

Other 5,295 8,176 1,192

Gross revenues 143,713 167,433 24,410

Business tax and

surcharges (7,701) (9,923) (1,447)

Net revenues 136,012 157,510 22,963

Cost of services (38,403) (46,896) (6,837)

Gross profit 97,609 110,614 16,126

Operating expenses:

Service development (22,852) (26,028) (3,795)

Sales and marketing (56,331) (67,774) (9,881)

General and administrative (24,728) (27,772) (4,049)

Amortization of

intangibles (530) (434) (63)

Write-down of property and

equipment and intangibles (526) (121) (18)

Total operating expenses (104,967) (122,129) (17,806)

Loss from operations (7,358) (11,515) (1,680)

Other income(loss) 3,276 (41,315) (6,023)

Loss from continuing

operations before income

tax expense (4,082) (52,830) (7,703)

Income tax benefit

(expense) 1,380 (17) (2)

Loss from continuing

operations (2,702) (52,847) (7,705)

Discontinued operations:

Income from discontinued

operations 112 -- --

Income tax expense of

discontinued operations (8) -- --

Total discontinued

operations 104 -- --

Net loss (2,598) (52,847) (7,705)

Basic loss per share (0.05) (1.04) (0.152)

Diluted loss per share (0.05) (1.04) (0.152)

Basic loss per ADS (0.10) (2.08) (0.304)

Diluted loss per ADS (0.10) (2.08) (0.304)

Shares used in computing

basic net loss per share 50,709 50,736 50,736

Shares used in computing

diluted net loss per share 50,709 50,736 50,736

Note that 1ADS = 2 shares

Share-based compensation

charges included are as

follows: 4,529 4,172 610

Cost of services 50 224 33

Service development 1,246 1,599 233

Sales and marketing 284 786 115

General and administrative 2,949 1,563 229

Un-realized foreign

exchange losses 25,034 57,808 8,428

Note 1: The conversions of Renminbi (RMB) into United States dollars

(USD) as at the reporting dates are based on the noon buying rate

of USD1.00=RMB6.8591 on June 30, 2008, USD1.00=RMB7.0120 on March

31, 2008 and USD1.00 = RMB7.6120 on June 30, 2007 in the City of

New York for cable transfers of Renminbi as certified for customs

purposes by the Federal Reserve. No representation is intended to

imply that the RMB amounts could have been, or could be, converted,

realized or settled into U.S. dollars at that rate on the

reporting dates.

eLong, Inc.

UNAUDITED CONDENSED CONSOLIDATED SUMMARY BALANCE SHEET DATA

(IN THOUSANDS)

Dec. 31, Jun. 30, Jun. 30,

2007 2008 2008

RMB RMB US$

ASSETS

Current assets:

Cash, cash equivalents and

short-term investment 1,157,567 1,072,578 156,373

Restricted assets 11,274 -- --

Accounts receivable, net 41,138 50,713 7,394

Due from related parties 924 -- --

Prepaid expenses and other current

assets 15,645 17,915 2,612

Total current assets 1,226,548 1,141,206 166,379

Property and equipment, net 43,962 53,125 7,745

Goodwill 30,000 30,000 4,374

Intangible assets, net 2,192 1,758 256

Other non-current assets 28,966 30,715 4,478

Total assets 1,331,668 1,256,804 183,232

LIABILITIES AND SHAREHOLDERS’

EQUITY

Current liabilities:

Accounts payable 57,957 58,010 8,457

Income taxes payable 1,238 2,413 352

Due to related parties 4,529 5,999 875

Accrued expenses and other current

liabilities 83,233 85,628 12,483

Total current liabilities 146,957 152,050 22,167

Deferred income taxes 100 100 15

Total liabilities 147,057 152,150 22,182

Shareholders’ equity

Ordinary shares 4,208 4,216 615

Treasury Stock -- (31,795) (4,635)

Additional paid-in capital 1,308,047 1,312,724 191,384

Accumulated deficit (127,644) (180,491) (26,314)

Total shareholders’ equity 1,184,611 1,104,654 161,050

Total liabilities and shareholders’

equity 1,331,668 1,256,804 183,232

Source: eLong, Inc.
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Keywords: Travel
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